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E-commerce – synaigy supports you with structure, expertise and years of experience.

Profitable solutions for retailers, industry, brands and manufacturers.
Manufacturers and brands are increasingly taking on retail functions, triggering a verticalization process.

Retail has been in the throes of a huge transformation process for several years. The growth of online retail has caused whole market structures to change. While there used to be an obvious split between B2B and B2C, these categories are now less clear-cut and have been joined by B2B2C, D2C and others. This means that manufacturers and wholesalers are increasingly selling directly to end customers as well. The relationship between individual channels is also changing.

There used to be traditional retail, plus companies who concentrated solely on e-commerce. Then came the multichannel approach – using several independently managed channels. And now these are converging ever closer. ‘No line' is the new buzzword instead of multichannel.

 

Customers’ experiences online and at your bricks-and-mortar location must be as consistent as possible. Changing between channels should be seamless.

Tailored solutions for your e-commerce strategy. From creating a new shop to giving an existing platform a smart new look.

You need a strong partner to keep up with all these rapidly changing developments. synaigy specializes in e-commerce and uses a variety of systems, meaning our clients can choose the software that fits their requirements best. For small and medium-sized companies, for example, a Shopware system might be best. And depending on the business case, HCL Commerce might be a good choice for manufacturers, industry and other major players. HCL Commerce is an important additional tool for implementing an efficient omnichannel strategy. At synaigy we support you with the technical implementation and use of these shop platforms. We put together a personalized mix for you, so you can roll out a multichannel strategy that is optimized for your company’s requirements.



We also have lots of experience with ERP integration. Enterprise resource planning programmes help you to manage all your company’s resources efficiently. This is where software products such as ESB (Enterprise Service Bus), Microsoft Dynamics NAV/AX, SAP and many more come into play. We integrate your existing systems with the e-commerce solution as efficiently as possible. We can easily integrate complex architectures, too. Our services also include setting up content management systems with which you can conveniently manage your website content yourself. In addition, we set up product information management solutions (PIM) for you. We’re the right people to contact for almost any question or problem to do with e-commerce thanks to our experience and our broad range of services. Our staff have worked in consulting, design and technical implementation for many years.

Our team includes specialists for an array of software solutions, such as Salesforce, HCL Commerce, Intershop and Shopware. What’s more, our consulting team can offer impartial advice for selecting a suitable system, explaining the advantages of a no-line or omnichannel approach so you can understand and benefit from them. At the beginning of the project we often work with the lean canvas process model, which helps you develop promising offerings. Then we look at the customer journey, which tracks the various stages of the purchasing process. Finally, we hold workshops with your staff to define your wishes and needs in detail. And that’s how we come up with tailored solutions that fit your company and your customers perfectly.

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