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B2B Study

We observe the market and analyse websites, shops and digital services of B2B companies. Take part and receive exclusive insights and recommendations.

11 min. reading time

B2B-Studie: Studienteilnahme

B2B Study 2024: How are Digital Experience and Generative AI changing the B2B sector?

Concrete answers for marketing and communication decision-makers

In our study, we continuously examine how user expectations and digital offerings are evolving in the B2B market. Our experts analyse websites, shops and digital services from B2B companies. In particular, we look at how generative AI is moving from hype to business necessity and how digital experience creates a competitive advantage.

Take part in our study now. As a thank-you, you'll receive in-depth insights and tailored analyses on improving your digital communication strategy.
Participation is free but limited.

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Take part in the study for free

What's in it for you

The study's key focus areas:

  • How Digital Experience secures competitive advantage.

  • How Generative AI is moving from hype to business necessity.

What is the current standard in DACH? What do users expect? What does procurement pay attention to? How do applicants behave online? How can B2B companies stand out from the competition? 

  • We examine how B2B companies make the move from CMS to DXP and what strategic advantages a digital experience platform offers.

  • We analyse the functions that generative AI takes on in B2B companies and identify challenges in implementation.

Take part in the study now and benefit!

Our study continuously examines how user expectations and digital offerings are evolving in the B2B market. To do this, our experts monitor the B2B market and analyse websites, shops and digital services of B2B companies.

Take part now

Interested in taking part in our study? Then get in touch with us:

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Our methodology

We analyse the online presence of participating companies in three steps:

1. Benchmark and market comparison
We research current standards, minimum requirements and trends for complex B2B platforms and corporate websites.

2. Expert analysis
Our experts analyse your digital landscape and compare the data with the market insights from step 1. This lets us quickly establish how competitive your digital service is.

3. Change of perspective
From the viewpoint of different user groups, we identify the needs of your potential customers and employees, along with the strengths, weaknesses and optimisation potential of your digital offering.

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