myHeraeus
Redesign and Restructuring of the Customer Portal for Precious Metal Recycling and Trading
Our services
About myHeraeus
As one of the world’s leading companies in the precious metals industry, Heraeus Precious Metals combines trading, innovative products, and recycling to offer the industry’s most comprehensive range of services across the entire life cycle of precious metals. For a select group of industrial customers, this holistic range of services is also available digitally.
The customer portal offers a modern interface that brings together two key business processes: the recycling of precious metal products and the trading of precious metals.
Current situation & challenges
The customer portal, which had evolved over the years, offered a wide range of features; however, its structure, user navigation, and design no longer aligned with the current brand identity. The goal was to fundamentally revamp the information architecture, simplify navigation, and visually align the portal with the corporate website.
Merging two business units
The fields of recycling and trade, which differ greatly in terms of their technical aspects, had to be integrated into a unified interface without diluting their respective characteristics and content.
Illustrating Complex processes in an easy-to-understand way
Multi-step processes that require a lot of explanation had to be structured in such a way that users could easily find their way around at all times and complete their tasks efficiently.
Taking different needs into account
The portal should be easy to understand, accessible, and intuitive to use for both experienced users and those with less technical expertise.
Results
Based on these requirements, the portal was restructured and redesigned in both core areas.
Recycling as a multi-stage process was rebuilt as a guided journey – from enquiry through quotation, order configuration and delivery to sampling and invoicing. Customers can create their orders with assistance and track them end-to-end via a status-based order overview. In addition, the representation of multiple entities per customer was reworked, so that even complex company structures can now be mapped.
For the trading area, the configurable dashboard was comprehensively modernised as the entry point. With real-time prices, it forms the centrepiece through which purchases and sales are processed on the basis of the stored balance, with all transactions documented in a detailed transaction overview.
At the centre was a clear, task-oriented user guidance that makes demanding specialist processes accessible to different types of users – from the assisted view for occasional users to the power-user mode for daily use.
Your contact person
- Marian Gertheim
Consultingsynaigy
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