Uhlmann
Digital Experience Platform
Eine zukunftsweisende Digital Experience Plattform für die Uhlmann Pac-Systeme
Eine neue zukunftsfähige Infrastruktur und eine konsistente Customer Experience von der Corporate Website bis hin zum Customer Portal – interactive tools integriert die gesamte Unternehmenswelt der Uhlmann Pac-Systeme GmbH & Co. KG in eine neue Digital Experience Platform (DXP) und ein zentrales B2B-Kundenportal.
Technologien:
Magnolia CMS, Frontend, Systemintegration wie Salesforce Pardot, Single Sign-On (SSO) über Azure AD (heute Microsoft Entra ID)
Unsere Leistungen
About Uhlmann Pac-Systeme
As the world's leading system provider for packaging pharmaceuticals in blisters, bottles and cartons, Uhlmann Pac-Systeme GmbH & Co. KG offers flexible complete solutions for international pharmaceutical companies, generic manufacturers and contract packagers. With its innovative packaging lines, extensive services and digital solutions, Uhlmann Pac-Systeme sets standards in quality, efficiency and availability. As a total solution provider, the company offers consulting, project management, implementation and services all from a single source.
Minimising complexity thanks to new infrastructure
The historically grown digital landscape at Uhlmann Pac-Systeme led in recent years to a complex information architecture, rather inadequate user guidance and a laborious integration of CRM and marketing automation systems. To master these challenges going forward and consolidate them in one central place, a customer-centric digital strategy was developed, which resulted in the introduction of a Digital Experience Platform (DXP).
The goal: a seamless customer experience – from corporate content through product information to digital services. The new digital infrastructure is also meant to be scalable and future-proof and to ease the integration of existing systems. Implementing the Magnolia DXP formed the heart of the transformation, integrating and orchestrating marketing content, product information and digital services under one central roof.
At the start of the project there was a comprehensive analysis of the existing systems. During the initialisation phase, target visions and requirements were defined together with various stakeholders, linking creation and technology. A detailed roadmap and a clear implementation plan were drawn up to structure and streamline the execution.
A forward-looking digital platform
The project's main goals were to boost lead generation through a new marketing automation tool and its integration into the digital marketing platform. Campaigns and the right content strategy play a central role here. The strategic foundation is now the new digital experience platform, which brings together Uhlmann Pac-Systeme's various systems and websites in one central place.
Introducing the new platform makes it possible to centralise all content and boost performance. With Magnolia DXP, the foundation was also laid for a digital customer portal on the same technology base. The customer portal offers users a new customer experience with relevant services and consistent, high-quality user experiences in one place. Uhlmann's new website represents both the company's quality and its capacity for innovation, with sales and service processes at its core. The digital platform delivers a seamless customer experience spanning everything from corporate content and product marketing to e-commerce applications.
With the new Uhlmann website we achieve a more effective presence and, together with the customer portal, offer our customers a high-quality digital offering that reflects the quality and expertise of the Uhlmann brand.
Centralised technology for efficient processes
With the introduction of Magnolia DXP, Uhlmann Pac-Systeme has implemented a central technology that coordinates product information, marketing content and digital services. The main focus is not only on improving lead generation but also on digitalising and automating business and e-commerce processes within consistent, unified brand communication.
The microservice architecture and headless CMS enable fast adaptation to changing market requirements and seamless omnichannel communication. The new architecture also offers both central content management and seamless integration of third-party tools for SEO, tracking, analytics and personalisation in a "best of breed" approach. This creates a highly adaptable and scalable digital infrastructure that meets modern market requirements. The DXP is hosted in the Azure cloud, with single sign-on (SSO) based on Azure Active Directory (AD) ensuring a seamless transition to other systems, such as the online shop.
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Flexibles Management mit der Magnolia DXP
Den Kern der neuen Digitallandschaft bildet die Magnolia-DXP auf Basis einer Headless-/Microservice-Architektur. Diese ermöglicht die zentrale Pflege von unternehmensweiten Inhalten serverless in der Cloud und die Ausgabe von Inhalten über verschiedene Kanäle. Die flexible und skalierbare Plattform erlaubt es, alle Dokumententypen in verschiedenen Sprachversionen zu erfassen und attraktiv aufzubereiten. Als Magnolia Gold-Partner setzt interactive tools umfangreiche Projekte mit Magnolia um.
Connected Worldwide: Global Reach Through Multilingual Capabilities
Uhlmann Pac-Systeme’s new Digital Experience Platform is accessible in multiple languages through the Magnolia content management system and is available in all relevant markets. The system makes it easy to manage all text in multiple languages and publish it on the corporate website. The multilingual functionality strengthens Uhlmann Pac-Systeme’s global presence and ensures that information and content are available in the respective local language wherever they are needed. This improves international accessibility and best meets the needs of global customers.
Future-proof web design
The digital platform's web design conveys clarity, structure and professionalism. Improved navigation lets users find the information they're looking for more quickly. The responsive design ensures content is displayed optimally on all devices. The modular design system, based on the atomic design approach, ensures consistent and efficient development of new modules. The design system, together with the design pattern library, allows Uhlmann Group to transfer design elements to other company websites easily and consistently in future. The corporate website's frontend was built to be developed efficiently and consistently, and to be adapted effortlessly to the CI requirements of other companies in the group. In addition, Uhlmann Pac-Systeme's digital presence stands out thanks to the newly introduced typeface "Formular", which gives the website a distinctive, individual look.
The design was developed using a user-centred approach focused on personas and customer journeys. This approach ensures users' needs and expectations remain front and centre.
With the new DXP, we can manage content centrally and adapt it flexibly to different markets. This increases our global reach because we can address our customers worldwide in a target-group-oriented way.
In brief: the ROI for the business
Future-proof and scalable digital infrastructure
Consistent and seamless customer experience
Efficient central management and flexible content adaptation
Secure operation in the cloud
Increased lead generation and conversion rate
Strengthening global presence through multilingualism
Personalised dashboards for easy access to services in the integrated customer portal
Your contact person
- Axel Klingelhöfer
Consultingsynaigy
Are you facing challenges similar to those of Uhlmann Pac-Systeme? Are you planning a relaunch, or would you like to reposition your brand?
Get in touch with us. As a reliable partner, we offer interactive brand experiences and comprehensive digital solutions—all from a single source.
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