Uhlmann
Digital Experience Platform
A groundbreaking Digital Experience Platform for Uhlmann Pac-Systeme
A new future-proof infrastructure and a consistent customer experience from the corporate website to the customer portal – interactive tools integrate the entire corporate world of Uhlmann Pac-Systeme GmbH & Co. KG into a new Digital Experience Platform (DXP) and a central B2B customer portal.
Technologies:
Magnolia CMS, frontend, system integration such as Salesforce Pardot, single sign-on (SSO) via Azure AD (now Microsoft Entra ID)
Our Services
About Uhlmann Pac-Systeme
As the world's leading system provider for packaging pharmaceuticals in blisters, bottles, and cartons, Uhlmann Pac-Systeme GmbH & Co. KG offers flexible complete solutions for international pharmaceutical companies, generic manufacturers, and contract packers. With its innovative packaging lines, extensive services, and digital solutions, Uhlmann Pac-Systeme sets standards in quality, efficiency, and availability. As a Total Solution Provider, the company offers consulting, project management, implementation, and services from a single source.
Minimizing Complexity Thanks to New Infrastructure
The historically grown digital landscape of Uhlmann Pac-Systeme led in recent years to a complex information architecture, rather inadequate user guidance, and laborious integration of CRM systems (Customer Relationship Management ) and marketing automation systems. To tackle these challenges in the future and to centralize them, a customer-centric digital strategy was developed, culminating in the introduction of a Digital Experience Platform (DXP).
The goal: a seamless customer experience – from corporate content to product information to digital services. The new digital infrastructure should also be scalable and future-proof and facilitate the integration of existing systems. The implementation of the Magnolia DXP formed the centerpiece of the transformation by integrating and orchestrating marketing content, product information, and digital services under one central roof.
At the start of the project, a comprehensive analysis of the existing systems was conducted. During the initialization phase, target images and requirements were defined together with various stakeholders, linking creation and technology. A detailed roadmap and a clear implementation plan were created to ensure structured and efficient execution.
A Groundbreaking Digital Platform
Main goals of the project were to enhance lead generation through a new marketing automation tool and its integration into the digital marketing platform . Campaigns and the right content strategy play a central role. The strategic foundation is now the new Digital Experience Platform, which unites the various systems and websites of Uhlmann Pac-Systeme at a central point.
The introduction of the new platform makes it possible to centrally consolidate all content and enhance performance. With the Magnolia DXP , the foundation for a digital customer portal on the same technological basis was also established. The customer portal offers users a new customer experience with relevant services and consistent, high-quality user experiences in one place. The new Uhlmann website represents both the quality and the innovative strength of the company, with sales and service processes at the forefront. The digital platform offers a seamless customer experience, ranging from corporate content to product marketing to e-commerce applications.
Through the new Uhlmann website, we achieve a more effective presence and offer our customers, together with the customer portal, a high-quality digital offering that reflects the quality and competence of the Uhlmann brand.
Centralized Technology for Efficient Processes
With the introduction of the Magnolia DXP , Uhlmann Pac-Systeme has implemented a central technology that coordinates product information, marketing content, and digital services. The main focus is not only on the improvement of lead generation, but also on the digitization and automation of business and e-commerce processes within a consistent and unified brand communication.
The microservice architecture and the headless CMS enable quick adjustments to changing market requirements and a seamless omnichannel communication. Additionally, the new architecture offers both central content management and seamless integration of third-party tools for SEO, tracking, analysis, and personalization in the "Best of Breed" approach. This results in a highly adaptable and scalable digital infrastructure that meets modern market demands. The DXP is hosted in the Azure Cloud, where a single sign-on (SSO) based on the Azure Active Directory (now Microsoft Entra ID) ensures a seamless transition to other systems, such as the online shop.
Connected Worldwide: Global Reach through Multilingual Functionality
The new Digital Experience Platform by Uhlmann Pac-Systeme is accessible in various languages via the content management system Magnolia and available in all relevant markets. The system allows all texts to be easily maintained in multiple languages and displayed on the corporate website. The multilingual functionality strengthens Uhlmann's global presence and ensures that information and content are available wherever needed in the respective local language. Thus, international reach is improved, and the needs of global customers are best supported.
Future-Proof Web Design
The web design of the digital platform conveys clarity, transparency, and professionalism. An improved navigation allows users to access information more quickly. The responsive design ensures that content is optimally displayed on all devices. The modular design system, based on the Atomic Design approach, ensures consistent and efficient development of new modules. The design system including the design pattern library allows Uhlmann Group to easily and uniformly transfer design elements to other company sites in the future. The front end of the corporate website was designed to be developed efficiently and consistently and can be easily adapted to the CI requirements of other companies in the group. Additionally, the digital presence of Uhlmann Pac-Systeme scores with the newly employed font "Formular", which gives the website a new and unique look as an individual font.
The design was developed according to a user-centered approach that focused on personas and customer journeys . The approach ensures that the needs and expectations of users are at the center.
With the new DXP we can centrally manage content and flexibly adapt it to different markets. This increases our global reach because we can target our customers worldwide based on their specific audiences.
To the point: The ROI for the business
Future-proof and scalable digital infrastructure
Uniform and seamless customer experience
Efficient central management and flexible adaptation of content
Secure operation in the cloud
Increased lead generation and conversion rate
Strengthening global presence through multilingualism
Personalized dashboards for easy access to services in the integrated customer portal
Your contact
- Axel Klingelhöfer
Consultingsynaigy
Are you facing similar challenges as Uhlmann Pac-Systeme? Are you planning a relaunch or want to reposition your brand?
Talk to us. As a reliable partner, we offer interactive brand experiences and complete digital solutions from a single source.
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