VDA budget announcement

The German Association of the Automotive Industry (VDA) chose Berlin digital experts interactive tools to fundamentally redesign and implement the IAA's web presence. The VDA unites German car and commercial vehicle manufacturers as well as their suppliers under one roof. The VDA is also organiser of the IAA, the internationally leading platform for tomorrow's mobility.

Driving tomorrow: with its realignment in 2019, the IAA will bring the formats IAA Experience, IAA Conference, IAA Exhibition and IAA Career to the fore. On the internationally leading platform for the mobility of tomorrow and B2B exchange, visitors can expect an active and emotional experience. The website follows this transformation. Consistently aligned to the needs of visitors, exhibitors and IAA Conference participants, a modular content and navigation concept is created. This allows users to always have the current and important information and services available.

The launch of the new offering went live in early April at www.iaa.de. We look forward to the collaboration.