Design Sprint

Design Sprints are very popular with our clients, as they offer a wide range of benefits:

• Speed
  Within five days, we jointly develop solution approaches that often take months to develop and agree on in the regular work context.

• Tested outcome
  The goal of a design sprint is to develop a prototype that's already been tested by initial participants. Rarely do projects with such a short time horizon deliver such a concrete, validated result.

• Together
  In the Design Sprint, our clients work across disciplines with experts from interactive tools. Management, team leads, product management, UX design, UX research and development are all part of the team, for example. Different people and competencies from within the company are brought together and develop a shared view of the topic.

• Clarity
  After the sprint week, everyone involved understands the problem and the task at hand. They have also already helped shape a solution the whole team stands behind.

The Design Sprint takes place over four or five days within one week. During the first three days, we run various workshops. The last two days are used for prototyping, testing and consolidating results.

Monday

The Design Sprint week starts with kick-off workshops in which challenges and goals are identified and discussed together. 

Tuesday

Tuesday continues with work on best practices, i.e. examples from other industries or solution approaches from competitors. In the afternoon, initial own solutions and concepts are created.

Wednesday

In the middle of the week, the best solution approach is selected. A storyboard for the prototype and the test script for the first UX test are created. 

Thursday

In the morning, the prototype is developed, so a pilot test can already take place in the afternoon.  

Friday

In the morning, we carry out UX tests with real users. In the afternoon, all results are recorded and discussed. Finally, everyone decides together how to proceed and records the next steps.

Design Sprints allow a wide variety of problems to be addressed. Our B2C and B2B clients often approach us with one of these questions:

• How can we optimise our recruitment process?

• How can we design our product landing page to generate more leads?

• What is the right strategy for our corporate website?

• What new services or products can we develop?

• How do we align our website content even more closely with user needs?

Mobilising every stakeholder for a whole week on one project can be tough. There's an alternative to the week-long sprint that generates innovative solutions in a flash: the ideation day.

How does an Ideation Day work?

• 9am – the day's goal is defined, then it's on to the expert interviews.

• 10:30 am – work on storyboard and test script starts.

• 1pm – the solution and concept are recorded, then move into prototyping.

• 3 pm – prototype undergoes trial by fire in mini UX test.

• Afterwards – the day's results are recorded and next steps are defined.

Whether a week-long Design Sprint or a lightning-fast Ideation Day, it's essential that the entire team – both agency and client side – can come together in a protected, creative space. This space can also be digital, as with our Remote Design Sprints. What all variants have in common, however, is that problem definition, ideation, prototyping, UX testing, as well as preparation and follow-up, lie entirely in the hands of the interdisciplinary team. In a safe, trusting environment, we can explore ideas and thoughts that might otherwise never have come to light. 

Do you have a major challenge ahead and are interested in a Design Sprint or Ideation Day? Contact our experts by e-mail or simply give us a call! We look forward to the exchange and can decide together with you which approach to problem-solving is best for you.

We look forward to getting innovative with you.