For Liebherr Aerospace and Transportation Systems, we make complex technologies intuitively accessible

Liebherr Aerospace and Transportation Systems is a leading supplier to the aviation and rail vehicle industry. With products such as flight control systems, landing gear, heating, ventilation and air conditioning systems, and electronic components, Liebherr helps people and goods get from A to B quickly and safely.

Customers are the company's focus and therefore the focus of the new online product world. Specifically for the B2B target group in the aviation and transport sector, interactive tools and Liebherr are therefore developing editorial content, formats and a new information architecture that intuitively guides users through product details, application examples and areas of expertise. Videos, animations and downloads make the brand digitally tangible.

As Liebherr Aerospace und Verkehrstechnik offers worldwide sales and service network, service area of new website carries particular importance. More prominent placement and user-optimised structure make complex network of repair and maintenance services, technical support, documentation and spare parts logistics clear and easily accessible. Contacts are now found faster, while interactive stage invites further exploration of service programme.

With the enterprise CMS FirstSpirit, product details can be updated as well as presented appealingly. An ideal solution for the company's editors to manage complex content and roll it out internationally in multiple available languages.

With the new website for Aerospace and Verkehrstechnik, the third Liebherr B2B division is already experiencing a digital relaunch: as part of a comprehensive strategy, Liebherr and interactive tools are implementing a continuous relaunch that presents Liebherr online as a premium brand and gradually integrates the ten business divisions into the umbrella brand portal.