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GWA won! The top award among the awards goes to interactive tools

1 min read

interactive tools won the GWA Profi Award 2016 with Liebherr for the joint project “The Digital Transformation of the Liebherr Brand”. The Gesamtverband der Kommunikationsagenturen GWA, which also presents the well-known Effie Award, honours the best B2B brands every year. The award ceremony took place on 11.10.2016 as part of the B2B Brand Conference – interactive tools was, of course, on site.

interactive tools hat den GWA Profi Award 2016 gewonnen.

The GWA Profi Award is the only brand award for B2B marketing. With it, the GWA puts the spotlight on the brands of world market leaders, technical pioneers and family businesses with exemplary strategic positioning. interactive tools and Liebherr were successful in the running for the award for the project "The Digital Transformation of the Liebherr Brand".

Fitting the award's focus, the winners were honoured at the B2B Brand Conference, held this year under the motto "Fit For Change!". In Würzburg, everything revolved around B2B brands, the demands placed on them, change and internationalisation.

Team von interactive tools und Liebherr mit GWA Profi Award 2016.

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