How do you ensure your next relaunch is your last? Talk with e-Spirit AG.
2 min read
At the strategy summit “B2B Marketing Transformation” on 20/21 May 2019 in Berlin: our managing director Klaus Cloppenburg and Sebastian Glock, VP Product Marketing at e-Spirit AG, explain which approaches and technological solutions allow digital corporate platforms to be developed step by step and in a user-centred way.
A relaunch that never ends
A classic website relaunch is often not an option today. Company structures with their diverse stakeholder interests are too complex, and the digital corporate landscape with its technical dependencies is too varied. But agility and user-centricity help in dealing with this complexity and finding solutions to this challenge.
Klaus Cloppenburg, managing director of interactive tools GmbH, and Sebastian Glock, VP Product Marketing at e-Spirit AG, provide answers and solutions: with a look behind the scenes of international best practices from the B2B sector, which through a continuous relaunch have managed to meet their customers' needs as well as their company goals – with the CMS FirstSpirit, which through a new headless architecture becomes the driver for agility and the technological enabler of digital transformation.
The speakers
Sebastian Glock, VP Product Marketing at e-Spirit AG, has over 15 years' experience successfully implementing digital strategies for mid-sized and large enterprises across Europe and North America.
With over 20 years of experience, Klaus Cloppenburg is one of the leading experts in strategy development and the creation of digital media. As managing director of interactive tools GmbH, he advises clients on digital strategy development and brand management.
Are you also attending the "B2B Marketing Transformation" strategy summit, or are you interested in the topic?
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- Marian Gertheim
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