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interactive tools optimises online services for Sparkasse

1 min read

The Sparkassen-Finanzgruppe is Germany's largest financial services provider, with 600 companies. As modern credit institutions, the Sparkassen are focusing, among other things in collaboration with Sparkassen-Finanzportal GmbH, on expanding and further developing their online presence. With interactive tools' expertise in service design, key forms and processes of the Sparkassen are to be optimised for their target audiences. Going forward, the financial services provider, as well as existing and new customers, will benefit from simplified usability.

Sparkasse Logo

User-friendly forms for efficient interaction between customer and savings bank

The goal of usability optimisation: online forms that are simple and easy to understand. In an expert review, content and structure are analysed and compared against customer needs. Based on the results, interactive tools developed a wireframe prototype on behalf of Sparkassen-Finanzportal GmbH that maps out concrete optimisation measures in function and wording. It serves as the basis for revising relevant forms and thus as the foundation for optimising digital business processes.

Our services for the Sparkassen-Finanzportal:

  • Concept

  • Usability

  • Editorial & content

  • Project management

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