Liebherr's world in figures and stories: the online annual report
2 min read
World market leader, innovation driver and family business – with its digital annual report, Liebherr provides extensive insight into the successes of the record year 2018, with revenue of over €10 billion.
Even after many years of intensive collaboration as lead digital agency, the annual business report remains a special event for the Liebherr team at interactive tools: a look back at many joint projects and, time and again, an exciting insight into the fascinating world of the company.
The world of Liebherr in figures and stories
Understand and experience group better — with new online annual report, group's digital communication reaches further milestone. Corporate group reports on its development, uses large-format images and videos to present its products and tells in stories and interviews of people behind brand and their everyday work. Animated graphics and diagrams, scroll events and emotional image and video material give annual report unique look and feel.
Behind the scenes
The annual report magazine gives unique insights into the company. With storytelling, videos and authentic images, engineers from product development have their say here, cranes and employees are shown in action in extreme situations, and the Liebherr family reports personally on the company's development.
Experience figures & facts interactively
Figures & facts, that is the core of every annual report. But in 2018, these figures take on special significance: for the first time in the company's history, revenue exceeds the €10 billion mark. The annual report stages these record figures with meaningful transitions and animations.
Employer branding
Products, revenue, people, ways of working and development opportunities - the annual report conveys all the information that's decisive, above all, for potential employees. With all its success stories and reports, the company conveys a strong employer brand this way.
Umbrella brand portal as content hub
The corporate website is the central portal for the company, bringing together all product divisions and marketing activities: from sales to the customer portal, corporate communications including the annual report, careers portal, brand portal and platform for campaigns and trade fairs. Built on the FirstSpirit CMS, the online activities are managed centrally and used internationally by employees, customers and service providers.
Your contact person
- Klaus Cloppenburg
Managementsynaigy
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