Hello, Munich! interactive tools opens a branch on the Isar

'Content marketing is becoming increasingly important for our clients. Plus, many of our clients come from the southern German region, so the new location was long overdue,' says Klaus Cloppenburg, managing director and owner of interactive tools. 'We're a digital agency, but for successful collaboration, physical proximity and personal contact are simply the most important foundations.'

The new location is headed by Wolfgang Metz, previously editorial lead for cross-media customer loyalty programmes at BMW. Over his many years of agency experience, including at interactive tools, he looked after clients such as Allianz, Bausparkasse Schwäbisch Hall, Deutsche Post DHL, Munich Re, Siemens and ZF Friedrichshafen, alongside BMW.

„I'm delighted to be working for interactive tools again. This time under different circumstances, namely from my home city of Munich and with a clear focus on developing and staging content. This way we kill two birds with one stone: on the one hand, we can help look after interactive tools' southern German clients from the Munich location, and on the other, we're expanding our services and expertise in the content area.“

Expansion of services around the topic of content

In addition to Wolfgang Metz, interactive tools brings on board Florian Wagner as Creative Director Content. With more than 20 years of experience as art and creative director for various agencies and publishers, he has looked after many well-known clients in the B2B and B2C sectors. From 2008, he played a leading role as Head of Digital Publishing at Journal International in developing the company's digital strategy and managed numerous cross-media content marketing projects.

interactive tools is a digital agency in Berlin and Munich with a focus on usability. With 60 experts in strategy development, consulting, web development, design, concept, UX & usability and content & editorial, we have been developing corporate websites, brand portals, e-commerce solutions, intranets, applications, magazines and portals for 20 years. Our clients include companies such as Liebherr, Olympus, Bosch, mobile.de, the Berlinale, GLS, DKB, Sparkasse, enercity, DVGW and the GKV Spitzenverband.

In our own usability lab, we conduct target-group-specific UX & usability tests and integrate these into our projects and agile processes. This allows websites, digital applications and products to be developed in an optimally user-friendly way, turning visitors to your website into customers. By focusing on users and their needs, companies gain a competitive advantage and stronger customer loyalty.