With a visually powerful presence, Liebherr Mining stages impressive products
2 min read
Mining excavators and dump trucks – companies worldwide rely on products from Liebherr's Mining division for raw material extraction. For international customer base, proven machines and continuous innovations now made even better experienced digitally.

With new website, Liebherr Mining and interactive tools make spectacular scale of vehicles as vivid as in-depth information on machine and technology. On large-scale stages, products become experienceable in virtual operation, while embedded videos offer additional information and images at every level.
Sales-oriented and intuitive
The new website is markedly sales-oriented: on marketing-effective landing pages, concise slogans and spectacular photos highlight key product benefits. From here, users navigate directly and intuitively to the corresponding product pages, which also provide downloads for the relevant machine alongside technical details.
As mining machines must be constantly available, customer service for this division also plays a central role. Thanks to a simple search function and detailed, interactive pages, the worldwide service network becomes a central digital point of contact. Contacts, worldwide branches and spare parts services can be found just as efficiently this way as information on component refurbishment and numerous training programmes.
OUR SERVICES FOR LIEBHERR MINING
Strategy and consulting
Conception and design
Technical implementation
Editorial and content

Umbrella brand portal and product divisions
With the new Liebherr Mining website, the fourth Liebherr B2B division undergoes a digital relaunch: as part of a comprehensive strategy, Liebherr and interactive tools are implementing a continuous relaunch in the enterprise CMS FirstSpirit, presenting Liebherr online as a premium brand and gradually integrating the ten company divisions into the umbrella brand portal.
Find out more about the liebherr.com relaunch
Discover the new world of Liebherr Mining
Your contact person
- Klaus Cloppenburg
Managementsynaigy
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