New feature for Liebherr website: product comparison
3 min read
Compare products quickly and easily: an important service in any purchase decision. With the new feature on the Liebherr website, users can easily and conveniently get an overview of numerous product features and compare selected products without hassle. This way we support users in their purchase decision, since 85 percent of all consumers look for advisory content before buying. Particularly important here: so that the product comparison is used as a global feature for all users on the international sites, it was implemented independent of product category and domain.
High functionality and great overview for better comparability
With the new compare button, visitors to a Liebherr division portal can now add individual products to a comparison list. Clarity in the evaluation is essential for any product comparison.
That's why comparison takes place on a separate comparison page with useful filter and paging options. Unit of measurement – metric or imperial – can also be switched. Similarities or differences can be highlighted, without hiding other product properties. Through fixed product names at top of viewport, user doesn't lose overview of products they're currently comparing while scrolling.
And in case the user wants to compare products from different ranges, a second comparison list is automatically created – for example one for laboratory and one for hospitality & catering among the refrigeration units. This way, the original product selection is preserved.
Administration and technical implementation of the product comparison
Administration of the product comparison – in particular defining which product categories and lists are comparable with one another – takes place via the product information system (PIM). This means that, as with all product pages, only one interface is required and all pages are always kept at a consistent, up-to-date status.
Furthermore, in the course of implementing the product comparison, several pieces of product information were also made indexable for local search, so they appear in the comparison. This was done via the powerful ElasticSearch.
Responsive implementation
Like all pages of the Liebherr portal, the product comparison is also optimised for mobile use. The interaction concept accounted for use on mobile devices too. Alongside other features developed by interactive tools – such as the global address output (LiAM) – the product comparison is another important step on the path towards the digital transformation of the Liebherr brand.
- Marian Gertheim
Consultingsynaigy
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