synaigy at the B2B Communication Days 2026 in Würzburg
On October 7 and 8, 2026, around 700 decision-makers from marketing, communications and sales will meet in the Maschinenhaus on the Bürgerbräu grounds in Würzburg. We will be on site with a booth and, together with R. STAHL, we will show on the Solution Stage how customer centricity, international marketing and e-commerce come together in explosion protection.
LET'S MEET
Event details
When: October 7 and 8, 2026
Where: Maschinenhaus, Bürgerbräu site, Würzburg
Our talk: Tuesday, October 7, 1:55 PM on the Solution Stage (Foyer East)
Our booth: On both event days in the exhibition area
Organiser: Vogel Communications Group
Tickets: Two-day ticket 699 euros, day ticket 399 euros, plus VAT, registration directly via the event website
Practical presentation with R. STAHL
Practice talk with R. STAHL: customer centricity, international marketing and e-commerce in explosion protection
Explosion-protected components require explanation, customers are located worldwide, and consulting, marketing and sales interlock differently in every market. R. STAHL therefore decided not to optimise individual channels but to build a digital platform that brings together international lead generation, its own AI-based solutions and digital value creation in one model.
Sezai Colak, Vice President Digitalization at R. STAHL, and Klaus Cloppenburg, Managing Director of synaigy GmbH, will show on October 7 at 1:55 PM on the Solution Stage how this strategy came about, which decisions were necessary along the way and what other industrial companies can take away for their own digitalisation.
The talk runs in the Practice category. So it is less about concepts and more about what really worked in implementation and what did not.
Meet us at the booth
Our team will be in the exhibition area for you on both days. Bring your specific question, whether it concerns the relaunch of your corporate website, a customer portal, B2B e-commerce, international lead generation or the sensible use of AI in marketing. We would rather talk about your case than about slides.
If you want to secure dedicated time, it is best to book an appointment in advance. Then we will take half an hour in Würzburg just for your topic.
What defines the B2B Communication Days 2026
The B2B Communication Days are the industry meeting for communications, marketing and sales leaders from industrial and technology companies. Under the motto "B2B communication that makes an impact", this year is about turning complex technical topics into authentic brand experiences. More than 50 experts speak on three stages: the Impact Arena, the Marketer Lab and the Solution Stage.
Topics we are particularly interested in
Emotional brand experiences in omnichannel: How B2B brands appear consistently yet approachably across all channels.
Conversion optimisation: What website, portal and shop must deliver so that interest turns into a qualified lead.
MarTech and AI: Which tools and AI applications already provide measurable relief in B2B marketing today and where the hype ends.
Internationalisation: How marketing and sales work together in global markets with local requirements, exactly the topic of our talk with R. STAHL.
Programme highlights
In addition to the practice talks, keynotes by Prof. Dr. Maja Göpel, Jean-Remy von Matt, Felix Beilharz, Sascha Pallenberg and Dennis Lisk (Beginner) are on the agenda. On the evening of the first day, the B2B Heroes Party invites you to network. You will find us there too if you want to continue the conversation from the booth in a relaxed setting.
Looking back: synaigy at the B2B Communication Days 2025
We were already in Würzburg last year, then still under the name interactive tools. Since merging into synaigy, we combine agency, consulting and technology expertise for commerce, CMS, data and AI under one roof. Anyone who met us in 2025 will see many familiar faces this year and a significantly broader range of services.
Join us, we look forward to seeing you in Würzburg
LET'S TALK
Your contact in Würzburg
Klaus Cloppenburg will be on site on both days and welcomes appointment requests in advance.
- Klaus Cloppenburg
Managementsynaigy
Show phone numberShow email address - Marian Gertheim
Consultingsynaigy
Show phone numberShow email address
