Every visitor sees something different. And it's the right thing.
ODOSCOPE personalises product lists, recommendations and merchandising in real time, deciding according to the provider's own figures in under 20 milliseconds. Because the platform works with the current situation instead of cookies, personalisation also applies to anonymous visitors.
Relevance shouldn't depend on who accepts cookies
Most personalisation solutions only work for recognised users with a cookie and consent. Everyone else gets a one-size-fits-all experience with the same product lists, the same recommendations and the same sorting. That costs conversion, and precisely for the share of traffic that, in many shops, is the larger one.
ODOSCOPE solves this through situationalisation. The platform personalises in real time based on session data, device, referrer, time of day and behaviour in the shop, without cookies and without dependence on consent. This is complemented by AI-driven merchandising as well as personalised product lists and recommendations. synaigy integrates ODOSCOPE into your commerce platform and uses the insights gained to optimise assortment and user guidance.
LET'S TALK!
Free discovery call
In 30 minutes we talk about your goals and look together at where things are stuck. With this input we analyse your project and discuss your options in a roadmap conversation.
HIGHLIGHTS
Where ODOSCOPE starts in your shop
Sort product lists individually
ODOSCOPE sorts category and search result pages individually for each visit, so the right products appear first. This shortens the path to the shopping basket, especially with large ranges.
Automate recommendations
Recommendations on product detail pages, in the basket and on landing pages are delivered automatically and in real time. Your team no longer has to maintain lists by hand for this.
Help steer business goals
Margin, stock levels and campaign goals feed directly into delivery. This means you optimise not just for clicks, but for what actually matters commercially.
Personalise without cookies
Instead of relying on cookies, ODOSCOPE uses the current shopping situation and personalises accordingly for the entire traffic, according to the provider. No consent is required for this.
Sharpening range based on data
The analyses show which products work in which situation. synaigy uses this data for assortment decisions and to optimise user guidance.
PLATFORM FACTS
ODOSCOPE at a glance
Source: ODOSCOPE, odoscope.com, as of August 2026. The figures for Peterhahn.de and Felgenshop.de come from customer examples published by the provider and are not a guarantee for your project.
100
% of traffic is personalised
Even anonymous visitors get a suitable sorting. This is precisely the part of the traffic that otherwise remains untouched by cookie-based solutions.
20
Milliseconds to the personalisation decision
The decision is made before the page is rendered. Your load times don't suffer as a result.
24
per cent more margin at Peterhahn.de
The result comes from a customer example published by ODOSCOPE itself.
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INSIGHTS PODCAST
From data to deals: how AI personalises your online shop through data analysis
Most visitors remain anonymous and therefore see a uniform experience. The conversation is about which data is really needed for personalisation and how situational targeting works without cookies. We also show which metrics you should collect so the effect can be proven later.
OUR SCOPE OF SERVICES
What we deliver for your ODOSCOPE project
Personalisation rarely fails on technology, but on unclear goals and patchy data. These six services address exactly that.
Analysis and personalisation strategy
We look at how your product listings, recommendations and sorting work today and where visitors drop off. This produces a prioritisation of which touchpoints should be personalised first.
Data basis and target system
We clarify which product, stock and margin data feed into the decisions and where they come from. Without this foundation, the platform optimises on incomplete information.
Integration via plugin or REST API
We connect ODOSCOPE to your commerce platform via the suitable plugin or via the REST API. Your existing system is retained, no platform change is necessary.
Merchandising goals and rules
We translate your business goals into delivery rules: what takes priority when margin, stock clearance and conversion point in different directions. You make this decision, not the software.
Product lists, recommendations and campaign areas
We set up product lists, recommendation areas and campaign slots to suit each situation. In doing so, we ensure your brand presence remains consistent.
A/B testing, monitoring and optimisation
We support the go-live with A/B testing and continuously evaluate conversion, click behaviour and range data afterwards. This makes it possible to prove what personalisation actually contributes.
Your path to AI-driven personalisation
From analysis to ongoing optimisation, there are four phases. They ensure that ODOSCOPE pays into your goals rather than just being technically connected.
Analysis and personalisation strategy
We analyse your current shop personalisation, including product listings, recommendations, sorting and conversion paths. From this, a strategy emerges that defines which touchpoints are tackled first with ODOSCOPE.
Configuration and target system
We configure ODOSCOPE for your range and define merchandising rules, margin strategy, stock prioritisation and campaign goals. We then define the personalisation strategies for product lists, search and recommendations.
Integration and go-live
We integrate ODOSCOPE into your commerce platform via the appropriate plugin or the REST API. Product data is connected, A/B tests are set up, and delivery is tested before go-live.
Optimisation and evaluation
We continuously monitor personalisation performance: conversion trends, click behaviour and range analyses. From this data we derive concrete suggestions for range and commerce optimisation.
Personalisation was understood for years as a profile question: first find out who's there, then serve content. We flipped that around and look at the situation someone is currently in within the shop, because in most cases that's more meaningful than a half-finished profile.
KNOWLEDGE TO TAKE AWAY
Two articles before you personalise
Personalisation is, first of all, a huge buzzword. Here's how it becomes concrete for you!
The question that really hurts in the project isn't whether personalisation happens, but what it's optimised for. Conversion, margin and stock clearance rarely pull in the same direction, and someone has to decide these trade-offs before an AI resolves them on their behalf. That's why, before go-live, we define with you what takes priority, and then make the impact visible in A/B testing.
Frequently asked questions about ODOSCOPE
ODOSCOPE is a customer engagement platform for personalisation and AI-driven merchandising in e-commerce. The platform personalises product lists, recommendations and search results in real time, according to the provider without cookies and GDPR-compliant.
Situationalisation means that the decisive factor is not the user profile but the current shopping situation. This includes session data, device, referrer, time of day and behaviour in the shop. According to provider information, cookies or consent are not required for this.
ODOSCOPE offers native plugins for Shopware, Shopify and Salesforce Commerce Cloud. Via the REST API, the platform can generally also be connected to other systems and headless architectures. synaigy handles the integration.
ODOSCOPE personalises without cookies and is therefore not dependent on consent or recognised user profiles. Instead of fixed segments, the platform decides based on the respective situation, and operation takes place in German data centres. Whether this is the right approach for you depends on your traffic, your product range and your data protection requirements. We look at this neutrally in an initial consultation.
According to the provider, ODOSCOPE works without cookies, without tracking pixels and without personal data, based on first-party and anonymous session data. Operation takes place in German data centres. For your specific setup, we review data processing and data flows together with your data protection team.
AI merchandising connects individual relevance with your business goals. Margin, stock level, return rate and campaign targets feed into delivery, and system decides on this basis which product moves forward in which situation.
synaigy connects ODOSCOPE with your commerce platform, your PIM, your CMS, cloud operations and data analytics. So we don't just deliver the integration, we then keep working with the personalisation data to improve range and conversion.
Evaluate ODOSCOPE for your commerce personalisation now
In 30 minutes we look at where your personalisation ends today and which touchpoint is most likely to pay off at the start. No obligation, no preparation required on your part.
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