Tealium
Your customer data is everywhere. Just not in one place.
Tealium combines tag management, consent management and a customer data platform in one system. Data from web, app, CRM and point of sale comes together there and is passed on in real time to the systems that use it. We set it up so it fits your system landscape rather than sitting beside it.
One place where your customer data comes together
Do you know exactly what data your systems currently collect, and whether anyone then uses it? In many companies, valuable customer data sits scattered across silos. Campaigns run out of sync, consent is tracked by hand, and personalisation stays an intention.
This is exactly where Tealium comes in. With Tealium iQ you control all marketing and analytics tags in one place. With AudienceStream, data from all channels is combined into profiles and passed to target systems in real time. Consent management is part of the same platform, so consent does not have to be managed in a separate tool.
LET'S TALK!
Let's talk about your data architecture
Data silos, unclear tracking, personalisation that never goes live: in 30 minutes we look at your setup and assess what Tealium would change about it. The call costs you nothing but the half hour.
Where Tealium makes the difference day to day
Tealium sits between your systems and decides which data flows where. The points below describe what the platform does; which of them you actually need is something we clarify in conversation.
Central tag management
All marketing and analytics tags are controlled from one interface. Changes therefore do not need their own release, but happen during live operation.
Real-time customer profiles
AudienceStream merges data from all channels into a single profile and updates it in real time. Personalisation therefore takes effect during the visit, not on the next one.
Consent management built in
Consent management is part of the same platform and acts directly on the data flows. What someone has not allowed is not passed on in the first place.
Over 1,300 ready-made integrations
Tealium states over 1,300 ready-made integrations with marketing, sales, analytics and CRM tools. For most systems in your landscape, no custom connector is needed.
Expandable step by step
You can start with tag management alone and add the CDP later. That allows a manageable entry point without closing off the path ahead.
Where we start in your Tealium project
We support Tealium projects across their whole lifecycle. Depending on where you stand, we take on individual building blocks or the entire project.
Review of your data flows
We review what data is collected where today and clarify which of it is actually needed.
Data and event model
We design the data layer, naming conventions and event model so later analyses stay comparable.
Setting up Tealium iQ
We set up Tealium iQ and migrate existing tracking setups without losing data along the way.
Building the customer data platform
We connect web, app, CRM and point-of-sale systems to AudienceStream and activate the profiles in your target systems.
Consent setup and alignment
We set up consent management and agree the rules with your data protection team.
Training and operations
We train your team and support operations so that later changes can happen in-house.
How we work through it together
Four steps from the first assessment to live operation. We make sure your Tealium project does not get stuck in the pilot phase but moves into everyday use.
Analysis and data strategy
We analyse your existing data architecture and draft a roadmap from it. The data protection concept is not an afterthought but part of it from the start.
Implementation of Tealium iQ
We set up the tag management system and migrate existing tracking setups. After that, all tags run through one place instead of grown one-off solutions.
AudienceStream and consent
We connect web, app, CRM and point of sale and build real-time profiles from them. In parallel we set up consent management so it acts on the same data flows.
Optimisation and support
We support A/B testing, funnel analysis and reporting in day-to-day operation. The goal is for your team to develop the platform further on its own afterwards.
Tealium in real projects
Two projects using Tealium as the tag management layer: at Bosch across many countries and business units, at BYK as part of the path towards data-driven management.
KNOWLEDGE TO TAKE AWAY
Further reading on data and consent
How the MarTech stack is currently shifting, and what to watch out for legally when tracking, is covered in these two articles.
A customer data platform is not an end in itself. If you do not decide beforehand what action a segment is meant to trigger, you end up building a very expensive mailing list. That is why we start with the use case and only then with the technology.
What we get asked most about Tealium
Tealium iQ is a central tag management system. Marketing and analytics tags are managed there through one interface instead of sitting individually in the source code. Changes can therefore be published without waiting for the next release.
AudienceStream merges data from various channels into one customer profile and keeps it updated. Segments can be built from these profiles and passed directly to marketing and CRM systems. The benefit depends on being clear beforehand about what should happen with a segment.
Tealium comes with integrated consent management and fine-grained privacy settings. Whether its use is lawful in your case, however, depends on configuration, contracts and the assessment of data transfers. We work through that question with your data protection team rather than answering it in general terms.
Tealium pays off for companies with many data sources, high demands on consent management and a wish for real-time personalisation. Anyone running a modest website with few tags will usually manage with a leaner tool. Where the line runs is something we look at in the initial call.
A tag management setup is ready within a few weeks. A full CDP rollout with several data sources takes considerably longer, because it involves clarifying responsibilities as well as technology. We give a reliable estimate after the initial assessment.
Tealium states over 1,300 ready-made integrations with marketing, sales, analytics and CRM tools. Anything not covered can be added via interfaces. Which connections make sense follows from your use cases, not from the length of the list.
As long as it is only about firing tags, a pure tag management system is usually enough. As soon as profiles need to be merged across channels, updated in real time and passed to target systems, a CDP is required behind it. That is exactly where Tealium comes in, and we will tell you plainly if your case has not reached that stage yet.
Let's look at your data together
We draft an initial target picture with you based on Tealium. Including an assessment of scope, implementation path and effort.
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