Commerce platforms & online shop
The right e-commerce platform for your business model. Shopware, VTEX, Intershop, Emporix or HCL. Strategically selected, cleanly implemented.
Technology-agnostic advice, implemented in-house
Your shop system decides between growth and stagnation
Replatforming, rebuild or scaling: choosing the e-commerce platform is one of the most consequential decisions in digital business. Too often it's made on purely technical grounds. Yet the platform determines time-to-market, integration effort, operating costs and, ultimately, the customer experience that drives your growth.
synaigy advises with an open-technology approach and implements commerce platforms that fit your business model. B2B, B2C, D2C or marketplace: we know the platforms from practical experience and embed them into your existing ecosystem of PIM, CMS, analytics and CRM. From platform selection to managed service.
LET'S TALK!
In 30 minutes we'll discuss your goals and see together where it's stuck.
With this input, we analyse your project and discuss your options in a roadmap conversation.
Digital solutions often fall short in the skilled trades when they don’t work in practice. It was important to us that the shop meets the specific needs of installers and helps them get where they need to go quickly, so they can make the most of their time. A traditional requirements specification would have been far too rigid and schematic for this. Just like the tradespeople themselves, we needed solutions that deliver fast, scalable results.
Your benefit with the right commerce platform
Six reasons why the platform decision comes before the technology question.
Platform that fits
Shopware, VTEX, Intershop, Emporix or HCL Commerce. We choose the e-commerce platform that fits your business model and growth goals.
Faster to market
Proven processes, modular architecture and experienced teams shorten your time to market. Your online shop goes live faster and grows with you.
Seamlessly integrated
PIM, CRM, analytics, DXP: your commerce platform becomes part of a connected ecosystem, not another isolated solution.
All models covered
B2B, B2C, D2C and marketplace on one scalable platform. No system change needed as your business model grows.
Long-term support
From implementation to managed service. Further development, performance optimisation and support from a single source.
Assess agentic AI in the shop
Consultation, configuration, reordering: in commerce there are many steps people still handle today. We assess where autonomous agents can take this over, and factor the result into the platform decision instead of bolting it on later.
References
Commerce platforms in practice
A modernisation into a headless setup, a replatforming to a new platform, and a composable build for B2B.
TO BE REVIEWED, subject to approval. Four documented candidates are up for selection. Proposal: Stefan Plate, Managing Director, Intergastro, portrait photo in Space under Asset 208235887054858. Alternatives: Karsten Rach, Head of Global E-Commerce, Thieme. Philipp Ehlert, Managing Director, Gustav Ehlert. Diana Wittig, Head of eCommerce, UDO BÄR. All four documented at synaigy.com/referenzen.
Your path to the right commerce platform
Four phases from requirements analysis to ongoing operations.
Requirements analysis and evaluation
We capture your business requirements, processes and growth goals. This results in a structured platform evaluation: which shop system fits your model, your system landscape and your budget?
Architecture and integration design
We plan the technical architecture: headless or monolithic, API connections to PIM, CRM, ERP and DXP. Every interface is defined and documented before implementation.
Implementation and go-live
Agile implementation in sprints with UX design, frontend, backend, integrations and data migration. Quality assurance and performance tests ensure a stable go-live.
Optimisation and managed service
After go-live, continuous development begins: A/B testing, conversion optimisation, feature rollouts and technical operations. Your online shop gets better, not just stable.
What you get access to with us
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5
Commerce platforms in our portfolio
Shopware, VTEX, Intershop, Emporix and HCL Commerce, all with implementation experience
1.600+
Employees at TIMETOACT GROUP
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ZU PRÜFEN: Dritter Wert offen. Sinnvoll wäre eine Projektkennzahl aus einem Replatforming, etwa Dauer bis Go-Live oder Conversion-Effekt. Bewusst nicht erfunden.
KNOWLEDGE TO TAKE AWAY
Whitepaper
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I’m really proud of our B2B go-live. Delivering a project of this complexity in such a short time frame and to this level of quality is anything but a given—it’s a testament to the strength of the team behind it. A special thank you goes to our partner, synaigy. Our collaboration was built on trust, professionalism, and a clear focus on getting things done from day one to the finish line. Thank you to everyone who made this success possible.
Frequently asked questions about commerce platforms
Shopware is API-first, open source, connects content and commerce and has a strong plugin community. Ideal for B2C, D2C and upper mid-market. VTEX is cloud-native with an integrated marketplace, OMS and multi-tenant SaaS. Ideal for international rollouts and marketplace models. Intershop is enterprise commerce for complex B2B scenarios, with strong integration capability, multi-site capability and proven scalability. HCL Commerce is an enterprise platform with AI-powered personalisation for global B2B and B2C scenarios. Emporix is cloud-native and API-first for complex B2B scenarios, with composable architecture and marketplace capability. On top of that, platform-independent headless and composable frontends with API gateway, plus integration expertise in PIM (Contentserv, Pimcore), search (Algolia), analytics (Adobe, GA4, Tealium) and CRM.
For B2B manufacturers and wholesalers with complex pricing logic, customer-specific catalogues and self-service portals. For B2C and D2C brands that need emotional brand experiences, fast time-to-market and conversion optimisation. And for companies facing a replatforming, whose current shop system is hitting its limits.
When your current shop system no longer scales, integration costs rise or customer experience suffers. End-of-life scenarios such as Shopware 5 or outdated in-house developments are also typical triggers.
We're not tied to a single platform. Our recommendation is based on your requirements, not on partner agreements. Added to that is integration into the overall ecosystem of PIM, CMS, DXP and analytics.
Yes. Complex pricing logic, customer-specific catalogues, self-service portals and approval processes. We know the B2B requirements from projects with manufacturers, wholesalers and distributors.
The separation of frontend and backend via APIs. This enables flexible frontends for web, app and other channels, while the commerce backend remains unchanged. Useful for omnichannel requirements.
Through a dedicated QA team. The acceptance criteria form the basis for the test concept and test cases; the critical journeys through to checkout are automated and secured with Cypress or Playwright, plus cross-device tests on real devices. For replatforming projects, we additionally check feature parity and data migration.
Yes. Managed service covers further development, performance optimisation, security patches and technical support. As part of TIMETOACT GROUP, we cover the entire lifecycle.
LET'S TALK!
Most commerce projects don't fail because of the platform, but because of the decision beforehand.
In the discovery call, we clarify your requirements before discussing technology.
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