Google Analytics 4
GA4 counts events. Are the right ones being counted for you?
Events, conversions, target groups: GA4 has a lot to offer if the measurement concept is right. We set it up, build the reports, and remain available afterwards.
GA4 is installed quickly. It becomes meaningful later.
A GA4 tag is set up in an hour. Data capture runs afterwards, yet standard reports seldom answer the questions posed by the company. The reason usually lies in the event model: what hasn't been consciously named and defined cannot be evaluated later.
That's why we start before the technology. First, we clarify which decisions the figures should support, then the event and KPI model is created from this, and only then work begins in the Tag Manager. It takes a little more time at the start but saves time later with every evaluation.
LET'S TALK!
Your GA4 setup under review
In 30 minutes, we'll go through your property: which events are captured, which conversions are cleanly defined, and which numbers you should not trust at the moment? You get an honest assessment, no offer.
HIGHLIGHTS
What GA4 does differently than its predecessor
The switch to GA4 was more than an update: the data model is different, as is the work beforehand. These five points show what this means in everyday life.
Event-based tracking
GA4 records every interaction as a single event instead of a session with page views. This makes evaluations more accurate but requires an event model that needs to be thought out beforehand.
Cross-platform analysis
Web and app come together in one property, with additional sources that can be linked. A journey no longer breaks at the system boundary.
Model-based insights
GA4 marks anomalies in the data and offers predictive metrics on purchasing and churn likelihood. These models need sufficient data volume; otherwise, they remain empty.
Custom conversion events
You define the events and conversions that matter for your business. Instead of standard metrics, you measure what your goals truly depend on.
Google Ecosystem
GA4 can be connected with Google Ads, Search Console, Looker Studio, and BigQuery. The BigQuery export allows access to raw data, not limited to the interface.
From measurement concept to dashboard
Some come to us with an empty property, others with a setup developed over years that no one understands anymore. Both are possible, and we start where it currently gets stuck for you.
Setup and migration
We set up GA4 anew or migrate an evolved setup without losing reference to historical analyses.
Measurement and tracking concept
We design the event model, naming conventions, and KPI structure to keep evaluations comparable over the years.
Tag management
We implement the concept in Google Tag Manager, document the tags, and test them before going live.
Integration of your systems
We connect shop, CRM, and campaign tools so that online behavior and business data come together.
Dashboards and reporting
We build dashboards in GA4 and Looker Studio that answer your business questions instead of just listing metrics.
Training and analysis support
We train your team and accompany ongoing evaluations so that the analysis doesn't rely solely on us.
In four steps to reliable figures
The first two steps determine how valuable the numbers will be later. That's why we take the time before anything happens in Tag Manager.
Consulting and implementation
We set up GA4 for the first time or migrate an existing setup. At the start is not the tool but the question of which decisions the data should support.
Tracking concept and tagging
We develop a professional and technical tracking concept and implement it via Google Tag Manager. Every event is documented and tested.
Dashboards and reporting
We build dashboards that make complex connections understandable. Marketing, sales, and management afterwards look at the same basis.
Analysis, A/B testing, and training
We test hypotheses, support A/B testing, and make your team fit for independent use of GA4. The goal is that you no longer need us for routine tasks.
We at Bosch Home Comfort have found a competent partner in synaigy, who professionally supports us in the smooth migration to Google Analytics 4, complex tag configuration, and comprehensive tracking integration for various tools and web platforms.
Where we work with Google Analytics
At Bosch, we have supported the business units in the analytics context since 2018, with GA4 marking the beginning of the path towards data-driven control at BYK, and at mera, dashboards emerged for daily business from it.
KNOWLEDGE TO GO
From the field: GA4 and data quality
A technical article on why internal traffic distorts your GA4 figures and another on how good content emerges from the same data.
Most GA4 projects fail not because of the technology but because of naming. When three teams call the same event differently, the evaluation two years later is worthless. That's why we start with a convention, not a tag.
GA4 in detail: the most common questions
Google Analytics 4 is the latest generation of Google's web analysis tool. It is based on an event-driven data model rather than sessions and page views, and merges web and app into one property.
Universal Analytics has ceased data processing, GA4 is the successor. The main difference lies in the data model: GA4 counts events instead of sessions, making many metrics differently defined. Historical comparisons between the two systems are therefore only partially possible.
GA4 brings the technical tools for this: the IP address is not fully stored, retention periods are adjustable, and the Consent Mode is integrated. Whether the use is legally compliant in your case depends on consent, contract design, and the assessment of data transfer to third countries. That is a legal question we clarify together with your data protection department and cannot answer in general terms.
A basic setup is ready in a few days. Complex landscapes with multiple properties, custom events, and system integrations take a few weeks. We will make a reliable statement for your case after the assessment.
Yes. CRM and e-commerce systems can be connected via the Measurement Protocol, Google Tag Manager, or ready-made integrations. Which connection is sensible depends on the questions you want to answer, not on what is technically possible.
Commonly used are engagement rate, average interaction duration, conversion rate, and lifetime value. Which of these are relevant for you depends on your business goals. A key figure that does not influence any decision does not belong on the dashboard.
The standard version is free, but there are limits on data volumes, retention periods, and accuracy for very large data volumes. For enterprise requirements, there is Google Analytics 360 with higher limits and contractual commitments. Which variant fits can be assessed based on your data volume.
Your GA4 Quick-Check
30 minutes in which we go through your property and tell you where it hitches. Afterward, you know which numbers matter and which do not.
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