Storyblok
Storyblok: Your editorial team manages content. Not your development team.
Storyblok is a headless CMS with a visual editor: content is managed centrally and distributed via APIs to websites, shops, apps, and other channels. As a Storyblok partner, we connect the CMS with your commerce platform, operations, and analytics landscape.
Your content deserves a CMS that grows with it
Traditional CMS systems combine content and frontend in one system. This works until you want to serve multiple channels, scale internationally, or connect content with commerce. At this point, adjustments become expensive, releases slow down, and your team loses control over their own content.
Storyblok decouples this connection. Content is centrally managed and distributed to websites, apps, shops, and other touchpoints via APIs, while the editorial team works in the visual editor. The architecture is API-first, cloud-native, and follows the MACH principles. synaigy is a Storyblok partner and connects the CMS with commerce platforms, cloud infrastructure, and data-driven optimization.
LET'S TALK!
Free discovery call
In 30 minutes, we discuss your goals and look together at where you are currently facing challenges. With this input, we analyze your project and show you your options in a roadmap conversation.
HIGHLIGHTS
Your benefits with Storyblok and synaigy
Visual editor for your team
Your editorial team edits content directly in the live preview and immediately sees how the page looks. Neither programming skills nor a ticket to development is necessary for this.
Headless and omnichannel
Content is created once and distributed to a website, app, shop, or display. The API-first architecture separates content and frontend, so a new channel doesn't need a second editorial team.
Commerce integration
Storyblok can be connected to commerce platforms like Shopware, VTEX, Intershop, or Emporix via APIs. Editorial content and product data come from a single architecture without duplicate maintenance.
Shorter time-to-market
Campaigns, landing pages, and new content go live faster because the editorial team can rely on ready-made blocks. Workflows and staging environments ensure approvals and quality are traceable.
Hosting in Europe
Storyblok offers AWS data centers in Europe, including Germany, and explains compliance with the GDPR. According to the company, it is aligned with ISO 27001 and TISAX standards.
PLATFORM FACTS
Storyblok at a glance
Information from storyblok.com
200.000+
Developers and marketers
Mentioned brands include Adidas, T-Mobile, Renault, and Oatly among others.
130+
Countries using Storyblok
Storyblok is used in more than 130 countries.
99,99 %
Availability
Storyblok reports up to 99.99 percent uptime for enterprise customers.
What we deliver for your Storyblok project
We support Storyblok projects throughout their entire lifecycle. Depending on the initial situation, we take on individual components or the entire project.
Content audit and content model
We review your content inventory and derive content types, blocks, and directory structure in Storyblok.
Custom frontend development
We develop the frontend with Next.js, Nuxt, or React, focusing on load times, SEO, and accessibility.
Integration of your system landscape
We connect shop, PIM, search, and marketing systems via APIs so content and product data come together.
Content migration
We transfer existing content from WordPress, TYPO3, AEM, or other systems into the new model in a structured way.
Training and editorial operation
We train your editorial team and set up roles, rights, and approval pathways tailored to your organization.
Operation and further development
After go-live, we take over the operation and monitoring of the frontend and further develop the platform based on real usage data.
Your path to headless CMS with Storyblok
From content strategy to continuous operation. Four phases that ensure your Storyblok project is strategically set up and operated long term.
Content audit and architecture
We analyze your existing content, channels, and requirements. This results in a content architecture with content types, blocks, directories, and the necessary integrations to commerce, PIM, and marketing tools.
Design and frontend development
Based on the content architecture, we develop the frontend with frameworks like Nuxt.js, Next.js, or React. Server-side rendering ensures good SEO values and short load times.
Integration and content migration
We integrate Storyblok with your commerce platform, PIM, and other systems. Existing content is migrated in a structured way, and training makes your team familiar with the visual editor.
Operation and content optimization
We take over the hosting of the frontend, performance monitoring, and ongoing content optimization. With analytics and A/B tests, decisions are made based on data instead of gut feeling.
With the migration to Storyblok, we have consistently modernized our CMS landscape. The largely automated migration approach enabled us to efficiently and cleanly transfer our complex international multi-site setup to the new system. At the same time, our editors benefit today from clear processes and significantly easier operation in everyday work.
Storyblok only realizes its full potential when the content model aligns with the business and the related systems are seamlessly integrated. That’s exactly why we collaborate with partners like synaigy, who don’t treat content and commerce as two separate projects. In our joint projects, we see that editorial teams are then able to work independently, rather than having to wait for development resources.
SUCCESS STORIES
Storyblok projects that speak for themselves
From CMS migration to the integration of content and commerce: Two successful projects where Storyblok is used as the central CMS.
KNOWLEDGE TO GO
Now read on and deepen your knowledge
How we work with Storyblok and what B2B trade gets out of it, read in these articles.
The most expensive mistake in a headless project is a content model that only represents today's website. We build it along the content so that a second channel doesn't become a second project later. The visual editor is what convinces the editorial team, the architecture behind it is what supports the project.
Frequently Asked Questions about Storyblok
Storyblok is a headless CMS: content is centrally managed and delivered to any frontend via APIs. The visual editor allows the editorial team to edit content directly in the live preview. The architecture is API-first, cloud-native, and follows MACH principles.
Storyblok is suitable for websites, e-commerce platforms, apps, and multilingual portals. It is particularly useful where content needs to be delivered through multiple channels or connected with product data. For a single, rarely updated page, the effort is usually too high.
The connection runs through APIs, such as to Shopware, VTEX, Intershop, or Emporix. Editorial content and product data are combined in the frontend rather than being maintained twice. We handle the integration.
The difference lies in the architecture: Storyblok separates content and frontend, while traditional systems deliver both together. You choose the frontend framework freely and can deliver the same content to multiple channels. You need a development team or partner for this, as no pre-configured theme is provided.
Storyblok offers AWS data centers in Europe, including Germany, and explains compliance with the GDPR. According to their own statements, the company aligns itself with ISO 27001 and TISAX. Role and rights management, as well as versioning, are part of the functionality.
Yes. We analyze your existing CMS, design a content architecture for Storyblok, and migrate the content in a structured manner. At Klöckner & Co, we replaced the Adobe Experience Manager in this way, and at Gustav Ehlert, a WordPress website.
We don't look at the CMS in isolation but together with commerce, cloud operations, and analytics. This ranges from content architecture through integration to ongoing operations and data-driven optimization. If you only need a CMS setup without adjacent systems, we will tell you openly.
Your content roadmap. In a call.
We design an initial target architecture with you based on Storyblok. Including assessment of scope, migration path, and effort.
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