Storyblok
Your editorial team maintains content. Not your development team.
Storyblok is a headless CMS with a visual editor: content is managed centrally and delivered via APIs to website, shop, app and other channels. Your content team sees the live preview and isn't dependent on a development sprint. As a Storyblok partner, we connect the CMS with your commerce platform, your operations and your analytics landscape.
Your content deserves a CMS that grows with you
Classic CMS systems combine content and frontend in one system. That works until you need to serve multiple channels, scale internationally, or connect content with commerce. From that point on, adjustments become expensive, releases slow down, and your team loses control over its own content.
Storyblok resolves this coupling. Content is managed centrally and delivered via APIs to websites, apps, shops and further touchpoints, while the editorial team works in the visual editor. The architecture is API-first, cloud-native and follows the MACH principles. synaigy is a Storyblok partner and connects the CMS with commerce platforms, cloud infrastructure and data-driven optimisation.
LET'S TALK!
Free discovery call
In 30 minutes we'll talk about your goals and look together at where the current sticking points are. With this input we analyse your plans and show you your options in a roadmap conversation.
HIGHLIGHTS
Your benefits with Storyblok and synaigy
Visual editor for your team
Your editorial team edits content directly in the live preview and sees immediately how the page looks. No programming knowledge or development ticket is needed for this.
Headless and omnichannel
Content is created once and delivered to website, app, shop or display. The API-first architecture separates content and frontend, so a new channel doesn't need a second editorial team.
Commerce integration
Via APIs, Storyblok can be connected to commerce platforms such as Shopware, VTEX, Intershop or Emporix. Editorial content and product data then come from a single architecture, without duplicate maintenance.
Shorter time to market
Campaigns, landing pages and new content go live faster, because the editorial team draws on ready-made blocks. Workflows and staging environments keep approvals and quality traceable.
Hosting in Europe
Storyblok offers AWS data centres in Europe, including Germany, and states compliance with GDPR. According to the company, it aligns with the ISO 27001 and TISAX standards.
PLATFORM FACTS
Storyblok at a glance
Details from storyblok.com
200.000+
Developers and marketers
Brands mentioned include Adidas, T-Mobile, Renault and Oatly.
130+
Countries where Storyblok is used
Storyblok is used, according to its own statements, in more than 130 countries.
99,99 %
Availability in the enterprise offering
Storyblok states up to 99.99 percent uptime for enterprise customers.
What we deliver for your Storyblok project
We accompany Storyblok projects across full lifecycle. Depending on starting point, we take on individual building blocks or whole project.
Content audit and content model
We review your content inventory and use it to design content types, blocks and folder structure in Storyblok.
Frontend development
We develop the frontend with Next.js, Nuxt or React, focusing on load times, SEO and accessibility.
Integrating your system landscape
We connect shop, PIM, search and marketing systems via APIs, so content and product data come together.
Content migration
We migrate existing content from WordPress, TYPO3, AEM or other systems into the new model in a structured way.
Training and editorial operations
We train your editorial team on the visual editor and set up roles, permissions and approval workflows to match your organisation.
Operations and further development
After go-live, we take over operation and monitoring of the frontend and continue developing the platform based on real usage data.
Your path to headless CMS with Storyblok
From content strategy to ongoing operations. Four phases that ensure your Storyblok project is set up strategically and run sustainably.
Content audit and architecture
We analyse your existing content, channels and requirements. From this a content architecture emerges with content types, blocks, directories and the necessary integrations with commerce, PIM and marketing tools.
Design and frontend development
Based on the content architecture, we develop the frontend with frameworks like Nuxt.js, Next.js or React. Server-side rendering ensures good SEO values and short load times.
Integration and content migration
We integrate Storyblok with your commerce platform, your PIM and other systems. Existing content is migrated in a structured way, and training familiarises your team with the visual editor.
Operations and content optimisation
We handle frontend hosting, performance monitoring and ongoing content optimisation. With analytics and A/B tests, decisions are made on data rather than gut feeling.
Storyblok only realizes its full potential when the content model aligns with the business and the related systems are seamlessly integrated. That’s exactly why we collaborate with partners like synaigy, who don’t treat content and commerce as two separate projects. In our joint projects, we see that editorial teams are then able to work independently, rather than having to wait for development resources.
Storyblok projects that make an impact
From CMS migration to linking content and commerce. Two projects in which Storyblok is used as the central CMS.
KNOWLEDGE TO TAKE AWAY
Read on and dive deeper
How we work with Storyblok and what B2B retail gains from it — read about it in these articles.
Costliest mistake in headless project: content model that only maps today's website. We build it around content instead, so second channel later doesn't become second project. Visual editor is argument that wins over editorial team, architecture behind it is what carries project.
Frequently asked questions about Storyblok
Storyblok is a headless CMS: content is managed centrally and delivered to any frontend via APIs. The visual editor lets editors edit content directly in the live preview. The architecture is API-first, cloud-native and follows MACH principles.
Storyblok is suited to websites, commerce platforms, apps and multilingual portals. It particularly proves its worth where content is delivered across multiple channels or linked with product data. For a single, rarely maintained page, the effort is usually too high.
The connection runs via APIs, for example to Shopware, VTEX, Intershop or Emporix. Editorial content and product data are brought together in the frontend rather than maintained twice. We take care of the integration.
The difference lies in the architecture: Storyblok separates content and frontend, while classic systems deliver both together. You choose the frontend framework freely and deliver the same content to multiple channels. For this, you need a development team or a partner, since no ready-made theme is provided.
Storyblok offers AWS data centres in Europe, including Germany, and states compliance with GDPR. According to its own information, the company aligns itself with ISO 27001 and TISAX. Role and permission management as well as versioning are part of the feature set.
Yes. We analyse your existing CMS, design a content architecture for Storyblok and migrate the content in a structured way. At Klöckner & Co, we used this approach to replace Adobe Experience Manager; at Gustav Ehlert, a WordPress website.
We don't view the CMS in isolation, but together with commerce, cloud operations and analytics. This ranges from content architecture through integration to ongoing operations and data-driven optimisation. If you only need a CMS setup without adjacent systems, we'll tell you that openly.
Your content roadmap. In one call.
We design an initial target architecture with you based on Storyblok. Including an assessment of scope, migration path and effort.
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