Digital Experience Platform
For a long time, the corporate website was an information portal, well-structured but passive. Today, that has fundamentally changed: a modern digital experience platform works actively for you. It qualifies leads, steers purchase decisions, automates processes and generates measurable revenue. Round the clock, on every channel.
Platform instead of buying systems
From an information portal to a transaction portal
For a long time, the digital presence was a shop window: well organised but passive. A digital experience platform reverses that. It qualifies leads, drives purchase decisions, automates processes and delivers the same experience across every channel.
The path there isn't a system selection, it's an architectural decision. A DXP emerges when CMS, commerce, PIM, DAM, CRM and marketing automation grow together into a modular infrastructure via interfaces, with the frontend separated from the backend services. Only then does technology stop dictating how a channel may look.
Companies such as KTR, Heraeus and WACKER are taking exactly this path. We accompany them: with a platform that matches your requirements and grows with your company, instead of being replaced again in three years.
LET'S TALK!
We clarify which building blocks your platform really needs in a conversation, before you commit to a system.
We clarify with you which building blocks your platform actually needs, how they interact and what realistic path there looks like.
What a DXP can do for you
We work hand in hand with marketing, IT, sales and management to build the platform that fits your goal.
DXP strategy and platform architecture
From system selection to a live platform: we develop the architecture that sensibly connects CMS, e-commerce, CRM, PIM, DAM and marketing automation, headless, API-first and scalable.
Headless CMS as the technological basis
We support ambitious companies for the long term in building and expanding their digital landscape, from strategy and UX through to implementation, operations and further development.
Crownpeak DXP and FirstSpirit CMS
As a certified Crownpeak partner, we deliver scalable, accessible digital experiences across all touchpoints – personalised, integrated and future-proof.
Digital Design Pattern Library
So teams can work faster: design systems with tested frontend code and consistent user experiences across all digital touchpoints.
References
Three platforms, three starting positions
A product ecosystem, a diversified group, and a personalised customer area.
TO BE REVIEWED, subject to approval. Placeholder: You don't buy a DXP, you grow into it. Anyone who wants to switch everything over at once loses exactly the agility they're building the platform for. Alternative: original quote from the marketing lead at KTR Systems, wording available on request from interactive tools.
This is how your platform is created
Four steps that create a DXP without bringing ongoing business to a standstill.
Situation analysis and system evaluation
We take stock of the existing system landscape, check what stays, and evaluate candidates for CMS, commerce and adjacent systems against your requirements.
Target architecture and roadmap
The assessment results in a target architecture with clear interfaces, plus a sequence that lifts the greatest benefit first rather than the greatest effort.
First expansion as starter kit
We start with a manageable area. The resulting page templates, components and system integrations become the building blocks for all further units.
Rollout, operations and expansion
Further brands, countries and business units are being added, with the platform continuously developed in operation instead of being replaced in relaunch cycles.
Platforms in live operation
Three verified figures from portfolio, no model calculation.
25
years of experience with platforms and CMS
Formerly part of interactive tools, today part of synaigy
20
Operating companies at Heraeus
TO BE CHECKED, customer metric: brought step by step onto a shared platform
24
Subsidiaries of KTR
TO BE CHECKED, customer metric: integrated into a seamless product ecosystem
KNOWLEDGE TO TAKE AWAY
Whitepaper
TO CHECK: Second card open. An asset on platform architecture or system selection would make sense, none found in stock.
Frequently asked questions on the digital experience platform
A DXP bundles all channels, content and functions for digital marketing and sales into one integrated platform. Instead of running website, shop and app separately, a central solution delivers all digital experiences, adapted to the respective channel and personalised for the users.
A CMS manages content for one channel. A DXP is the layer above it: it connects the CMS with commerce, PIM, DAM, CRM and marketing automation, turning individual systems into a shared foundation. Within it, the CMS remains one building block, no longer the centre.
Software solutions and services are connected via programming interfaces into modular infrastructure and continuously developed further. Presentation layer is separated from backend services, so frontends can be freely designed with standard technologies instead of depending on template sets of individual systems.
Three developments are coming together: there are ever more touchpoints to cover and target groups are becoming more diverse. At the same time, more processes and third-party systems need to be integrated, which drives up the cost of operations, further development and IT security. And budgets, staff and technical resources remain scarce. A DXP addresses all three points at once.
Please accept the corresponding cookies to view this embedded content.
