Digital Experience Platform
For a long time, the corporate website was an information portal, well-structured but passive. Today, that has fundamentally changed: A modern Digital Experience Platform works actively for you. It qualifies leads, influences purchasing decisions, automates processes, and generates measurable revenue. Around the clock, on every channel.
Platform instead of system purchase
From information portal to transaction portal
For a long time, the digital presence was a showcase: well-organized but passive. A Digital Experience Platform turns that around. It qualifies leads, leads to purchasing decisions, automates processes, and delivers the same experience across every channel.
The path to this is not a system selection, but an architectural decision. A DXP emerges when CMS, Commerce, PIM, DAM, CRM, and Marketing Automation grow into a modular infrastructure with interfaces and the frontend is separated from the backend services. Only then does the technology no longer determine what a channel may look like.
Companies like KTR, Heraeus, and WACKER are taking exactly this path. We accompany them: with a platform that fits your requirements and grows with your company, instead of being replaced again in three years.
LET'S TALK!
Which components your platform really needs, we clarify in a conversation before you commit to a system.
We clarify with you which components your platform actually needs, how they play together, and what a realistic path to it looks like.
What a DXP can do for you
We work hand in hand with marketing, IT, sales, and management to build the platform that fits your goal.
DXP strategy and platform architecture
From system selection to productive platform: We develop the architecture that meaningfully connects CMS, E-Commerce, CRM, PIM, DAM, and Marketing Automation, headless, API-first, and scalable.
Headless CMS as a technological basis
We accompany ambitious companies in the long term in the development and expansion of their digital landscape, from strategy and UX to implementation, operation, and further development.
Crownpeak DXP and FirstSpirit CMS
As a certified Crownpeak partner, we realize scalable, accessible digital experiences across all touchpoints, personalized, integrated, and future-proof.
Digital Design Pattern Library
To help teams work faster: Design systems with tested frontend code and consistent user experiences across all digital touchpoints.
With the migration to Storyblok, we have consistently modernized our CMS landscape. The largely automated migration approach allowed us to effectively and smoothly transition our complex international multi-site setup to the new system. At the same time, our editors benefit today from clear processes and significantly simplified operation in their day-to-day work.
With the new DXP, we can centrally manage content and flexibly adapt it to different markets. This increases our global reach because we can address our customers worldwide in a target-group-oriented manner.
References
Three platforms, three starting points
A product ecosystem, a diversified corporation, and a personalized customer area.
You don't buy a DXP; you grow into it. Anyone who wants to switch everything at once loses precisely the agility for which they built the platform.
This is how your platform is created
Four steps that create a DXP without interrupting the ongoing business.
Position determination and system evaluation
We take stock of the existing system landscape, examine what remains, and evaluate candidates for CMS, Commerce, and adjacent systems against your requirements.
Target architecture and roadmap
From the evaluation comes a target architecture with clear interfaces, along with a sequence that first lifts the greatest benefits instead of the greatest effort.
Initial expansion as a starter kit
We start with a manageable area. The page templates, components, and system integrations that arise become the building blocks for all other units.
Rollout, operation, and expansion
Further brands, countries, and business areas are added; the platform is further developed in operation instead of being replaced in relaunch cycles.
Platforms that are operational
Three documented numbers from the portfolio, not a model calculation.
25
Years of experience with platforms and CMS
in the portfolio of synaigy
16
Operating companies at Heraeus
gradually brought onto a common platform
24
Subsidiaries of KTR
integrated into a seamless product ecosystem
KNOWLEDGE TO GO
Whitepaper
TO CHECK: Second card open. An asset on platform architecture or system selection would make sense, none found in stock.
Frequently asked questions about the Digital Experience Platform
A DXP bundles all channels, content, and functions for digital marketing and sales in one integrated platform. Instead of operating a website, shop, and app separately, a central solution delivers all digital experiences, tailored to the respective channel and personalized for the users.
A CMS manages content for one channel. A DXP is the level above: It connects the CMS with Commerce, PIM, DAM, CRM, and Marketing Automation, creating a common foundation from individual systems. The CMS remains a component within it; it is no longer the center.
Software solutions and services are connected into a modular infrastructure via programming interfaces and continuously developed further. The presentation layer is separated from the backend services, allowing frontends to be freely designed with standard technologies instead of relying on the template sets of individual systems.
Three developments converge: There are more and more touchpoints to cover, and target groups are becoming more diverse. At the same time, more processes and third-party systems need to be integrated, which increases the cost of operation, further development, and IT security. And budgets, personnel, and technical resources remain scarce. A DXP addresses all three points simultaneously.
Please accept the corresponding cookies to view this embedded content.
