A hundred country sites, one editorial team, no chaos
The Crownpeak DXP with FirstSpirit CMS is built for corporate group structures: multiple brands, many markets, clear governance and demonstrable accessibility. As a long-standing Crownpeak partner, synaigy supports strategy, implementation and operations.
Governance and pace are not a contradiction
The larger the organisation, the more often two requirements clash: business units want to publish content themselves, while central teams must keep brand, legal and accessibility under control. This is exactly where many CMS projects fail, because they opt for one side or the other.
Crownpeak solves this with a digital experience platform that scales across all touchpoints and automatically checks accessibility. At its heart is FirstSpirit CMS: flexible enough for individual requirements, robust enough for enterprise-wide governance. From version control to personalisation, your editors work across country borders without compromising control or compliance.
As a long-standing Crownpeak partner, we support you from strategy through concept to development of your integrated platform. And we stay on board afterwards, in operations.
LET'S TALK!
Free Crownpeak strategy call
Starting fresh, switching platforms or optimising your existing setup? In 30 minutes we'll work out together where you stand and what the next sensible step is.
HIGHLIGHTS
What Crownpeak and FirstSpirit change in everyday corporate life
These five points determine whether a DXP relieves the burden of everyday enterprise life or creates additional coordination effort. They are also the points where we start first in a project.
Managing omnichannel experiences
Content is created centrally and distributed via website, app, social and other channels. Your editorial team maintains one source instead of five copies.
Architecture that grows with you
The composable architecture can be extended step by step, rather than rebuilding everything at once. You choose the building blocks that fit your current situation.
Connect existing systems
Open integration framework connects CRM, DAM, PIM and other systems. Content and data thus come together in same interface.
Demonstrate accessibility
Integrated tools automatically check your pages against WCAG 2.2 and other standards. Accessibility thus becomes an ongoing check rather than a project before the deadline.
Relieve editorial teams with AI
AI features support content creation, translation and personalisation. This gives your teams more time for the content where substance really matters.
PLATFORM FACTS
Crownpeak and FirstSpirit at a glance
Source: Crownpeak, crownpeak.com and firstspirit.com, as of August 2026.
50
Percent faster time-to-market in communication
The value comes from customer results published by Crownpeak. The lever rarely lies in publishing itself, but in the approval loops beforehand.
97
Percent fewer accessibility issues
Automated quality checks find errors before they go live. For public sector clients and regulated industries, this is not a nicety but a requirement.
55
Percent SEO growth in a customer example
Clean structure and well-maintained content pay directly into visibility. Accessibility and SEO interlock more closely here than many expect.
OUR SCOPE OF SERVICES
What we deliver for your Crownpeak project
A DXP rarely fails because of the software, but because of content models and approval processes that fail to grow with it. These six services cover the path from analysis to ongoing operation.
Analysis and target vision
We clarify with you which channels, markets and target groups the platform needs to serve in future and what already works today. This produces a target picture against which scope and migration path can be measured.
Content model and editorial concept
We design content models, templates and permissions so that business departments can publish themselves while headquarters still retains control. This is exactly where it is decided how fast your editorial team will work later.
Integration into your system landscape
We connect PIM, DAM, CRM, job boards and form systems via the integration framework or via APIs. Content from the CMS and from third-party systems is then delivered together.
International rollout and multi-site operation
We set up multi-site and multi-language structures and roll them out across your markets. Central guidelines and local freedoms are kept cleanly separated.
Accessibility and compliance
We set up automated testing against WCAG 2.2 and embed accessibility in the editorial process. This means the proof isn't tied to a one-off check, but runs continuously.
Migration, operation and further development
We migrate content from the legacy system, support the go-live and then continue operating the platform. Further development happens in small steps rather than in the next big relaunch.
Your path to a successful Crownpeak project
As a long-standing Crownpeak partner, we support you in introducing and implementing your Crownpeak DXP and your FirstSpirit CMS. From strategy development to technical implementation, we ensure a platform emerges that carries your marketing and sales goals.
Analysis and target vision
We review your existing content landscape, your channels and your editorial organisation. From this we develop a target vision with scope, migration path and a robust effort estimate.
Conception and editorial design
We design information architecture, content models, templates and a permissions concept. In parallel, wireframes and a design system emerge as the basis for implementation.
Implementation and migration
We implement FirstSpirit, connect your third-party systems and migrate the content from the legacy system. Before go-live, we check accessibility, performance and editorial workflows together with your teams.
Operations and further development
After go-live, we operate the platform, roll out updates and support further country and brand launches. This turns the relaunch into an ongoing process rather than a project every five years.
Accessibility is now regulatory, and checking it only at the end means building twice. That's why quality assurance is built into our platform itself rather than sitting in a separate tool.
Crownpeak projects that make an impact
From an international corporate presence with many country sites to a barrier-free website for a public-sector client. Four projects in which governance, multilingualism and editorial capability had to come together.
KNOWLEDGE TO TAKE AWAY
Expanding your knowledge before switching CMS
Both pieces of content stem from projects we've accompanied ourselves. The whitepaper on CMS migration guides through selection and migration, the fundamentals article clarifies what distinguishes a Digital Experience Platform from a classic CMS.
For corporate sites, the interesting question is never whether the CMS can do a function, but who is allowed to use it. When forty country editorial teams access the same templates, the rights and approval concept determines whether a campaign goes live in days or weeks. We clarify this before implementation, because it's only expensive to correct afterwards.
Frequently asked questions on Crownpeak and FirstSpirit
Crownpeak is a digital experience platform, FirstSpirit the enterprise CMS contained within it. FirstSpirit originated at e-Spirit in Dortmund and has belonged to Crownpeak since the acquisition in 2021. This page covers both together, as most projects use exactly this combination.
Above all for organisations with many country sites, several brands and a distributed editorial team, where governance and accessibility must also be demonstrable. For a single, manageable website, we'll honestly assess with you whether a leaner CMS is the better choice.
The platform comes with automated quality checking, whose checkpoints are aligned with WCAG 2.2; Section 508 and ADA are also supported alongside this. We embed the check within the editorial process, so errors are caught before a page goes live. This considerably eases demonstrating compliance with the requirements of the Barrierefreiheitsstärkungsgesetz (Accessibility Strengthening Act).
Yes. FirstSpirit is built for multi-site and multi-language setups: central templates and guidelines can be combined with local freedoms. synaigy has set up and rolled out such structures for, among others, international corporate websites.
This depends mainly on the volume and quality of the legacy content and the number of systems to be connected. We migrate in a structured way, test the content before cutover and plan for rollback scenarios. In the initial consultation you'll get a realistic roadmap for your scenario.
synaigy and interactive tools have been supporting Crownpeak and FirstSpirit projects for many years, including for Liebherr, Wacker, Toll Collect, the GKV-Spitzenverband and the Berlinale. We deliver strategy, conception, implementation and operation from a single source and integrate PIM, DAM and commerce as needed.
Your content roadmap. In one call.
We design an initial target architecture with you based on Crownpeak, including an assessment of scope, migration path and effort.
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