Corporate websites: umbrella brand portals for internationally active companies
The digital presence of an internationally operating company is a corporate umbrella portal that serves the public, talent and business customers at the same time: with a corporate section, a careers world and increasingly personalised customer portals that turn a purely informational offering into an active service channel.
Strategy to operations
Website and customer portal are not a project pair, but one platform
In many companies, the public brand presence and the protected customer area are two separate worlds: separate systems, separate editorial teams, separate logins. For users, this creates a break right in the middle of the customer journey, and internally it means double the maintenance.
We think of both as one platform. Corporate content, careers world, product information and personalised services run on the same technological base, with one identity concept and one editorial model. That's the difference between a website that informs and a platform that works.
Such a platform is never finished. It grows with the company, with new markets, brands and services. The use case decides which technology carries it, not the trend.
LET'S TALK!
Planning a relaunch or a customer portal? We'll help you work out what needs clarifying first.
The relaunch of our website went very smoothly and without problems. Thanks to the structured approach and clear communication from interactive tools, the project was a complete success for our members and us.
What we take on for digital presences and portals
Five building blocks that turn a website and portal into a platform.
Umbrella brand portal and multi-site governance
Multiple brands, countries and national subsidiaries run from a central structure. We define where central control ends and local freedom begins.
Customer portal and self-service
Documents, order history, service requests and approvals in one place. Information offering becomes a channel customers can act through themselves.
Technology selection and CMS integration
We assess FirstSpirit, TYPO3, Storyblok, Magnolia and headless setups against your requirements and take care of migration, content modelling and editorial training.
Identity, rights and compliance
Single sign-on, role and permission concepts and documented approval workflows. The foundation for operating a portal in regulated environments too.
Betrieb und kontinuierliche Weiterentwicklung
Instead of one major project every few years, we develop the platform further in small releases, measured against analytics and usability tests.
References
Three projects that prove the thesis
A group portal, a platform with integrated customer portal and an international multi-site setup.
TO CHECK, approval required: Question rarely whether website pretty enough. Question whether marketing, sales, service work in one system after, or three again.
How the collaboration works
Four steps from requirements analysis to operation, without handover losses between disciplines.
Digital strategy and conception
Goals, target groups, content architecture and technical requirements are developed together before the first line of code is written.
UX design and editorial concept
Information architecture, prototypes and editorial concept are created so that content not only looks good, but is also found and understood.
Technical implementation and CMS integration
Technology choice follows requirements. Interfaces, multilingualism and scalability are considered from the outset.
Operations, further development and internationalisation
From initial launch through international rollouts to ongoing optimisation based on analytics and usability tests.
Experience you can build on
Three figures from live platforms, no model calculation.
26
country-specific websites for GEZE
On a technology base, centrally editorially manageable
15+
Languages in KTR's digital experience platform
Headless architecture with PIM integration and marketing automation
11
Business units in one master brand portal
The Liebherr group, united on one platform
KNOWLEDGE TO TAKE AWAY
Whitepaper
TO CHECK: a suitable asset for corporate websites or customer portals is missing for the second card.
Frequently asked questions about corporate websites and customer portals
Depending on requirements, we work with enterprise systems such as FirstSpirit, TYPO3, Storyblok and Magnolia as well as with modern headless architectures. Platform choice follows business objectives, editorial processes and existing infrastructure, not the preference of a single vendor.
Yes. Internationalisation and multilingualism are among our core competencies: a unified technology base, flexible localisation and central editorial capability, so that country organisations can work independently without the brand becoming inconsistent.
A customer portal gives business customers central digital access to information, orders and service processes. For companies with complex customer relationships, it's the most efficient way to accompany a large part of the customer journey digitally and automate processes.
Before go-live, we systematically compare old and new: feature parity, completeness of the content migration and the URL structure including redirects. Supplemented by cross-device tests and an accessibility check, this creates sign-off based on evidence rather than spot checks.
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