Corporate websites: umbrella brand portals for internationally operating companies
The digital presence of an internationally operating company is an umbrella brand portal that simultaneously serves the public, talent, and business customers: with a corporate section, career world, and increasingly personalized customer portals that turn a pure information offering into an active service channel.
From strategy to operation
Website and customer portal are not a project pair, but a platform
In many companies, the public brand appearance and the protected customer area are two separate worlds: own systems, own editorial teams, own logins. For users, this is a break right in the middle of the customer journey, and internally it means double maintenance.
We envision both as a platform. Corporate content, career world, product information, and personalized services run on the same technological base, with an identity concept and an editorial model. That is the difference between a website that informs and a platform that works.
Such a platform is never complete. It grows with the company, with new markets, brands, and services. Which technology supports it is decided by the application case, not the trend.
LET'S TALK!
Are you planning a relaunch or a customer portal? We will help you sort out what needs to be clarified first.
Together with synaigy, we were able to implement a B2B info portal to provide ERP information via a web-based interface. Through a partnership and professional collaboration, we were able to overcome challenges at eye level together. With the help of managed commerce from synaigy, we can now ensure sustainable, secure, and highly scalable operation.
The new website succeeds in communicating the core values of the family business across different areas and in presenting Liebherr as a global premium brand in the B2B sector.
With the new Uhlmann website, we achieve a more effective presence and offer our customers, together with the customer portal, a high-quality digital offering that reflects the quality and competence of the Uhlmann brand.
With the new Heraeus web solution, we are now better able to offer our customers tailored solutions in real-time. This has not only made our company more competitive but also strengthened our relationship with our customers.
Our website today supports our company's international presence even more purposefully, offering noticeable added value for our target groups through enhanced digital services and higher usability.
Our new website conveys, with its clear information architecture and balanced design of image, text, and feature elements, what BNP Paribas is all about as a company in a target-group-specific manner.
The aim of the collaboration was for everything to come from one piece for our customers: Our completely revamped online portal achieves this! It links our product system with marketing and provides all website visitors with a pleasant and brand-loyal user experience.
At the beginning of the collaboration, we faced a very extensive, challenging project. Thanks to very good collaboration, excellent project management, and everyone's commitment, the first release of the website was realized in a relatively short project duration. We are very happy about our new website and even more excited about the further collaboration where we want to achieve much more together.
The new corporate website manages to make our solutions, competencies, and values visible.
The relaunch of our website went very smoothly and effortlessly. Thanks to the structured approach and clear communication by interactive tools, the project was a complete success for our members and us.
With the diverse contact options, we increasingly use the website as a sales and marketing tool. Especially the uncomplicated provision of a competent contact person offers a decisive competitive advantage.
What we take over for digital appearances and portals
Five building blocks that make a platform out of a website and portal.
Umbrella brand portal and multi-site governance
Multiple brands, countries, and national companies run from a central structure. We define where central management ends and local freedom begins.
Customer portal and self-service
Documents, order history, service requests, and approvals in one place. The information offer becomes a channel through which customers can act themselves.
Technology selection and CMS integration
We evaluate FirstSpirit, TYPO3, Storyblok, Magnolia, and headless setups against your requirements and take over migration, content modeling, and editorial training.
Identity, rights, and compliance
Single sign-on, roles, and rights concepts, and documented approval workflows. The foundation for operating a portal even in regulated environments.
Operation and continuous development
Instead of a large project every few years, we continue to develop the platform in small releases, measured by analytics and usability tests.
References
Three projects that support the thesis
A corporate portal, a platform with an integrated customer portal, and an international multi-site setup.
The question is rarely whether a website is beautiful enough. The question is whether marketing, sales, and service work together in one system or again in three.
This is how collaboration works
Four steps from requirements analysis to operation, without loss of handover between disciplines.
Digital strategy and concept development
Goals, target groups, content architecture, and technical requirements are jointly developed before the first line of code is written.
UX design and editorial concept
Information architecture, prototypes, and editorial concepts are created so that content not only looks good but can also be found and understood.
Technical implementation and CMS integration
The choice of technology follows the requirements. Interfaces, multilingualism, and scalability are considered from the beginning.
Operation, development, and internationalization
From first publication through international rollouts to ongoing optimization based on analytics and usability tests.
Experience you can build on
Three numbers from current platforms, not model calculations.
26
Country-specific websites for GEZE
On a technology base, centrally editorially controllable
15+
Languages in the Digital Experience Platform by KTR
Headless architecture with PIM integration and marketing automation
11
Business areas in an umbrella brand portal
the Liebherr Group, unified on one platform
KNOWLEDGE TO TAKE AWAY
Whitepaper to get smarter
Frequently asked questions about corporate websites and customer portals
Depending on the requirement, we work with enterprise systems such as FirstSpirit, TYPO3, Storyblok, and Magnolia, as well as modern headless architectures. The platform choice follows business goals, editorial processes, and existing infrastructure, not the preference of a single manufacturer.
Yes. Internationalization and multilingualism are among our core competencies: a unified technology base, flexible localization, and centralized editorial capability allow country organizations to work independently without diverging from the brand.
A customer portal provides business customers with a centralized digital access to information, orders, and service processes. For companies with complex customer relationships, it is the most efficient way to digitally accompany a large part of the customer journey and automate processes.
Before going live, we systematically compare old and new: feature parity, completeness of content migration, and the URL structure including redirects. Supplemented with cross-device tests and an accessibility check, an acceptance is created based on evidence rather than samples.
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