Centric Software: manage product data centrally, deliver everywhere
Product data is managed in one place, enriched and delivered to all channels in real time. Marketing, sales and IT work from the same status instead of reconciling lists with each other.
How long does it take for you until a product is everywhere?
Product data is scattered across ERP systems, spreadsheets and e-mails. Marketing, sales and IT don't speak the same language. The result is long time-to-market, inconsistent product information and missed sales opportunities in key channels.
Centric Software continues the PIM and MDM solution formerly known as Contentserv. This lets companies manage their product data centrally, enrich it, and distribute it in real time. With synaigy you get not just the technology, but the experience from numerous PIM and commerce projects, from data strategy through to ongoing operations.
LET'S TALK!
The success of a PIM project is determined by the data model
Product data scattered across Excel, ERP and email? In 30 minutes we'll analyse your data situation and show how Centric Software creates order.
HIGHLIGHTS
What central product data change in everyday life
The platform consolidates product data, media and approvals in one place. These five points decide how much coordination remains necessary between marketing, sales and IT.
Central data sovereignty
All product data sits in one place, up to date and complete. Data silos between ERP, marketing and shop disappear, because all systems read from the same source.
Faster time-to-market
Automated workflows for capture, enrichment and approval replace manual coordination. A new product is thus available across all channels faster.
Better customer experience
Product data becomes content that suits each target group and channel. Your customers find the same reliable information everywhere.
Fewer errors, lower costs
Whoever maintains data only once produces fewer redundancies and fewer errors. That saves correction loops, queries and, ultimately, budget.
Global brand management
Localisation and translation management are part of the platform. Your brand appears consistently in every country, without texts travelling back and forth by e-mail.
PLATFORM FACTS
Centric Software at a glance
Source: Centric Software press release on the acquisition of Contentserv, February 2025.
1.600+
Companies using the solution
Spread across more than 90 countries, from SMEs to large enterprises.
30 %
shorter time to market
Manufacturer's stated average effect across customer projects.
since 2000
on the market, from Germany
Originally founded as Contentserv, part of Centric Software since February 2025.
We handle that in your project
Centric Software delivers the platform. We ensure your product data comes in cleanly, goes out cleanly and stays maintained in day-to-day operations.
Data audit and target vision
We review your data sources, attributes and channels and assess where the platform has the greatest leverage. This produces a basis for decisions, covering effort, benefit and a sensible sequence.
Data model and governance
We design the data model with attributes, roles and approval levels. This clarifies who maintains which information and when it may enter the channel.
Integration into your system landscape
We connect ERP, CRM, DAM, shop systems and marketplaces to the platform. This way all systems work with the same product data, without manual handovers.
Workflows and approval processes
We build workflows for enrichment, translation and approval that fit your departments. Instead of email loops, a traceable process with clear responsibilities emerges.
Migration and data quality
We transfer product data and media from Excel, ERP and legacy systems, cleansing them in the process. Existing exports keep running until the new feeds are verified.
Operations, training and further development
We operate the platform, train your teams and continue developing processes. New channels or languages are added as an extension, not as a separate project.
Your path to a Centric Software project
From analysis to live operations. We make sure your project doesn't get stuck in the pilot phase but delivers real impact.
Data analysis & strategy development
We review your system landscape, assess your product data quality and develop a tailored PIM/MDM concept.
Implementation & Integration
Setting up Centric Software as a central platform. Integration with ERP, CRM, shop systems, marketing automation, DAM and marketplaces.
Data modelling & process design
Custom data model, clear processes for capture, approval, enrichment and publication. Automated workflows.
Managed Services & Enablement
Technical operations, ongoing optimisation and training for your teams. So you can use the platform independently and to its full potential.
Product content determines whether a brand is convincing across all channels. That's why we bring product data management and experience together in one platform. Partners such as synaigy ensure that this becomes a process within organisations that continues beyond the project.
Centric Software in practice
Three companies with large ranges, several channels and international business. All three now bring their product data together in one place.
KNOWLEDGE TO TAKE AWAY
Practical knowledge on data and system landscapes
Two publications from synaigy, free of charge in exchange for your contact details. Both address the question of how grown systems and new channels come together.
In PIM projects, everyone discusses software, yet success is decided elsewhere: which attributes do you really need, and who is responsible for them? That's why we clarify the data model and responsibilities first, and the technology afterwards. Once this foundation is in place, the next channel becomes routine rather than the next project.
Frequently asked questions about Centric Software
Centric Software offers a PIM and MDM platform with which companies centralise, enrich and deliver product data in real time across all channels. The solution was founded in Germany in 2000 as Contentserv.
Centric Software acquired Contentserv in February 2025. Since then, the solution has continued within Centric's portfolio, bundled there as part of Centric PXM, together with Syndication and Digital Shelf Analytics. For existing customers, this raises the question of how the roadmap and support will develop. We assess this for your specific situation in the Discover Call.
The platform is particularly strong in linking product data management and customer experience. Product data is turned directly into personalised content for every channel.
For medium-sized and large companies that need to manage complex product data and deploy it across many channels.
Yes. The platform can be flexibly connected to ERP, CRM, shop systems and marketing automation.
We offer consulting, implementation, integration and managed services. From strategy to ongoing operations.
Right after implementation, companies already benefit from faster processes, higher data quality and lower costs.
Yes. We train marketing, sales and IT and support the change management process. The goal is your independence.
In 30 minutes you'll know if Centric Software suits you.
No pitch, no requirements document: you describe your product data landscape, we assess what Centric Software can solve and what it can't.
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