Magnolia DXP
Your content is created once. It's delivered everywhere.
Magnolia combines content management, digital asset management and personalisation in a single platform. Via open APIs and ready-made connectors, you integrate CRM, PIM and e-commerce without having to replace existing systems. As a Magnolia Gold Partner, we support you from target architecture through to international rollout.
Hybrid headless CMS
A platform that grows with your system landscape
If your digital infrastructure needs to grow with your company, you need a platform that makes that possible – without monolithic dependencies. Magnolia is a hybrid headless CMS that combines content management, digital asset management, and role, rights and workflow management in one platform. Search and personalisation are already built in, and CRM and e-commerce systems can be connected via connectors.
Through the composable approach, you build up your digital infrastructure step by step. Existing systems are connected via pre-built connectors, so established structures are preserved and you can plan the transition in stages.
LET'S TALK!
Free Magnolia strategy call
You're starting afresh, switching platform or want to further develop an existing setup. In a free consultation we assess your starting position and show you what role Magnolia can play in it.
HIGHLIGHTS
What Magnolia changes in your daily work
Instead of a closed suite, Magnolia gives you an open system that adapts to your landscape. Pre-built connectors and open APIs ensure that existing systems can be integrated.
Whether CRM, PIM, e-commerce or marketing automation: Magnolia connects your system landscape into a digital experience platform.
Central content hub
Website, app, shop and other touchpoints are served from one platform. Your editorial team maintains one piece of content, not the same information in five systems.
Cross-channel personalisation
Every target group receives the content relevant to them on every channel. The editorial team maintains the rules themselves, without raising a ticket to IT for every change.
Multi-brand and multi-language
Multiple brands, regions and languages run in a single installation. Central guidelines and local freedoms can be cleanly separated per market.
PLATFORM FACTS
Magnolia at a glance
All information sourced from magnolia-cms.com
450+
Enterprise customers worldwide
References mentioned include American Express, T-Mobile, Generali and JetBlue, among others.
100+
Countries with Magnolia installations
Magnolia reportedly supports organisations in more than 100 countries.
5x
Mentioned in the Gartner Magic Quadrant
First in 2019, most recently in 2025 in the Magic Quadrant for Digital Experience Platforms.
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GOLD PARTNER
Why the partnership makes a difference for your project
Gold Partner status means certified developers on the team and a direct line to the product owners at Magnolia. For your project, this means short paths when a requirement pushes the limits of the standard. What can be solved with existing tools and where an extension is needed is clarified, if in doubt, together with the vendor.
What we deliver for your Magnolia project
We accompany Magnolia projects across full lifecycle. Depending on starting point, we take on individual building blocks or whole project.
Analysis and target architecture
We review your existing system landscape and design a target architecture that embeds Magnolia sensibly.
Content model and editorial concept
We model content, roles and approval paths so your editorial team can work without detours.
Migration of existing content
Existing content is transferred in a structured way, cleaned up and migrated into the new model.
Integrating your system landscape
We connect CRM, PIM, shop and marketing automation to Magnolia via connectors and APIs.
Frontend and design system for you
We develop the frontend and design system, keeping accessibility and load times in mind.
Operations and further development
After go-live, we take over operations, support and ongoing development of the platform.
Your path to a successful Magnolia project
From analysis to live operation. We make sure your Magnolia project doesn't stay stuck in a pilot but delivers real impact.
Analysis and target vision
Clarify goals, target groups, framework conditions, look at which systems handle which task today. End result: target picture sound both functionally and technically.
Architecture and content model
We design architecture, content model and role concept, and define which systems are connected via which interfaces. The migration path becomes concrete in this phase.
Implementation in sprints
Implementation runs in sprints with regular reviews, so you can work with real content early on. Editorial and IT teams are onboarded in parallel.
Go-live and further development
After go-live, we support you through the initial operating phase and further develop the platform based on real usage data. Additional brands, languages or channels follow in their own expansion stages.
The new website delivers a noticeable improvement in services and usability. ktr.com is up to date with the latest web technology, from the technical foundations through to the interaction options.
Magnolia projects that make an impact
As a certified Magnolia Gold Partner, we realise digital experience platforms for industrial and B2B companies. From evaluation through UX and UI design to agile development, we accompany the entire journey, even beyond the international rollout.
KNOWLEDGE TO TAKE AWAY
Read on and dive deeper
How we work with Magnolia and what matters in a system migration, read about it in these articles.
Magnolia plays to its strength where content needs to stay consistent across many brands, languages and channels. The platform gives editorial teams freedom without IT losing control over structure, permissions and approvals. This exact balance decides whether a platform still holds up even three years after relaunch.
Frequently asked questions about Magnolia
Magnolia can be used in the classic way as page management with live preview while also being connected headlessly via APIs. So you don't have to choose between convenient editing and free choice of frontend. In practice, both approaches run side by side on the same installation.
The duration depends mainly on the scope of the content and the number of systems to be connected. We can only give a reliable estimate after the analysis phase, in which we review content inventory, interfaces and target vision. Blanket time estimates without this basis would be of little value to you.
Magnolia can be operated in the cloud, in a private cloud or in your own data centre. Which option suits you depends on your requirements for data storage, compliance and operational responsibility. We'll classify the options for your case in an initial conversation.
Via pre-built connectors and open REST and GraphQL APIs, you connect CRM, PIM, shop and marketing systems. Existing systems can initially stay where they are. This allows conversion in stages instead of a big-bang switch.
Editorial work is possible without development knowledge, because pages, components and personalisation rules are maintained via the interface. New components and integrations require development. We set up the role and permission concept so both sides can work cleanly separated.
Gold Partner status requires certified developers and proven project experience. For you, this means a team that knows the platform, and a direct line to the vendor whenever a requirement goes beyond the standard.
Your content roadmap. In one call.
We design an initial target architecture with you based on Magnolia. Including an assessment of scope, migration path and effort.
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