One brand, thirty channels, one editorial system
CoreMedia combines content management, personalisation and customer engagement in one enterprise DXP and, according to the vendor, is used in up to 150 countries and 40 languages. synaigy connects the platform with your shop, your PIM and your cloud operations.
Your customers experience one brand, your systems manage six silos
Website, app, social media, chatbot and video shopping: your customers move across dozens of touchpoints. Yet content is maintained in separate systems and copied by hand into each channel. Personalisation remains theory, because the systems don't talk to each other.
CoreMedia addresses exactly this and brings content management, personalisation, marketing automation and customer engagement together on one platform. synaigy integrates CoreMedia with your commerce platform, your PIM and your cloud setup. The result is consistent experiences across shop, corporate site and all other digital channels.
LET'S TALK
Free discovery call
In 30 minutes we talk about your goals and look together at where things are stuck. With this input we analyse your project and discuss your options in a roadmap conversation.
HIGHLIGHTS
What CoreMedia changes in day-to-day editing
These five points decide whether a DXP eases everyday work or creates additional work. They are also the points where we start first in a project.
Manage content across channels
The hybrid headless CMS serves website, app, social and messaging from a single source. Your editorial team creates content once and, thanks to live preview and visual editing, sees in advance how it will look in each channel.
Personalise experiences
Personalisation and A/B tests run directly in the CMS, without needing a second tool. Content variants for target groups, channels and regions can then be managed by the editorial team itself.
Connecting commerce and content
According to the vendor, CoreMedia comes with over 150 pre-built connectors, including to commerce platforms and third-party systems. Product data and editorial content thus grow together into a shopping experience.
Support customers in real time
With Cloud Contact Centre, Live Chat, chatbots and video shopping, the Engagement Cloud also covers the advice-intensive moments. Digital touchpoints and personal advice work hand in hand.
Scale internationally
Multiple brands, markets and languages are managed centrally instead of being rebuilt in each country. synaigy supports the international rollout and sets up the editorial processes to match.
PLATFORM FACTS
CoreMedia at a glance
Source: CoreMedia, coremedia.com, as of August 2026.
150
ready-made connectors to third-party and commerce systems
Shop, PIM, DAM and CRM can be linked via existing connections. What's missing, we add via the APIs.
8
Weeks until launch of site on CoreMedia Content Cloud
That's Coremedia's benchmark. How realistic that is for you depends on migration scope and integration depth.
75
Percent faster time-to-web in a customer example
The figure comes from a customer reference published by CoreMedia. It shows that the lever lies in the approval loops.
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INSIGHTS PODCAST
High touch and high tech: how CoreMedia shapes human-machine interaction
Automation takes a lot of work off editorial teams, but it doesn't replace the moment a human needs to advise. This conversation is about how both can be meaningfully interlinked in a Digital Experience Platform. We also assess what role AI can realistically play here today.
OUR SCOPE OF SERVICES
What we deliver for your CoreMedia project
A DXP rarely fails because of the software, but because of content models and processes that don't scale with it. These six services cover the path from strategy to ongoing operation.
Content audit and DXP strategy
We review your existing content landscape, your touchpoints and your personalisation goals. From this emerges a DXP strategy that defines what CoreMedia handles and what stays in other systems.
Content model and information architecture
We design content models, information architecture and reuse logic so content doesn't have to be duplicated per channel. This later determines how quickly your editorial team can work.
Commerce, PIM and system integration
We connect your commerce platform, your PIM and other systems via existing connectors or via APIs. Product data and content then come together in a single interface.
Experience design and personalisation
We design the interfaces for shop and corporate site and define the personalisation rules behind them. We then show your teams how to manage variants and tests themselves.
International rollout and editorial processes
We roll out the platform across markets, brands and languages and set up the corresponding approval and translation processes. This keeps what belongs centrally controllable centrally, and what belongs locally decided locally.
Managed operations and further development
We operate your CoreMedia environment on AWS or OVHcloud, monitor availability and performance, and roll out updates. In parallel we evaluate which content and variants actually perform.
Your path to an enterprise DXP with CoreMedia
From content strategy to ongoing operations, it's four phases. They ensure CoreMedia genuinely brings together content, commerce and personalisation.
Content audit and DXP strategy
We analyse your content landscape, your touchpoints and your personalisation goals. This results in a DXP strategy with CoreMedia architecture, commerce integration and cloud concept, tailored to your brands, markets and channels.
Conception and experience design
We design the digital experience with information architecture, content models, personalisation rules and user guidance for shop and corporate site. Wireframes and design system form the basis for implementation.
Implementation and integration
We implement CoreMedia and connect the commerce platform, PIM and cloud operations. This includes content migration, connector setup and testing through to go-live.
Operation and optimisation
We operate the DXP on AWS or OVHcloud and monitor availability and content performance. We continuously develop personalisation and platform together with you.
Over nearly three decades we've seen several waves in which some new technology allegedly made content management obsolete. Each time, the same question remained: who's responsible for what a brand says, and how does that reach thirty channels without friction. That's exactly what we build the platform for, and partners like synaigy make sure it fits the system landscape.
KNOWLEDGE TO TAKE AWAY
Two articles before you decide on a DXP
Both articles clarify where technology helps in the customer experience and where people are needed.
In DXP projects, there is a long discussion about scope of functionality and too little about who ultimately releases which content. When ten markets access the same template, the rights and release concept determines whether a campaign goes live in days or in weeks. We clarify this before implementation, because afterwards it can only be corrected at great expense.
Frequently asked questions about CoreMedia
CoreMedia is an enterprise digital experience platform with hybrid headless CMS, personalisation and customer engagement. It is particularly suited to brands with many touchpoints, multiple markets and high personalisation requirements.
Alongside content management, CoreMedia also brings personalisation, marketing automation and customer engagement. Whether this scope suits you or a leaner headless CMS is enough depends on your channel diversity, your markets and your editorial organisation. That's exactly what we look at neutrally in an initial conversation.
CoreMedia, per vendor, brings over 150 pre-built connectors, including to common commerce platforms. synaigy connects DXP and shop into one experience, so product data from PIM flows via CoreMedia into editorial content.
Yes. CoreMedia supports consent management, privacy-compliant personalisation and hosting in the EU. synaigy configures the platform so that your requirements are met in all markets.
KIO is the AI support integrated into CoreMedia. It helps with content creation, supports personalisation and speeds up editorial workflows. synaigy tailors KIO to your specific use cases.
Yes. We operate the DXP as a managed service on AWS or OVHcloud, handle monitoring and updates, and optimise content performance. We tailor scope and response times to your team.
synaigy connects CoreMedia with your commerce platform, your PIM, cloud operations, data analytics and UX design. So we don't just deliver the CMS implementation, but the architecture for shop and corporate site together.
Evaluate CoreMedia for your digital experience now
In 30 minutes we talk about your goals and look together at where things are stuck. With this input we analyse your project and discuss your options in a roadmap conversation.
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