UX & Experience Design
Digitale Erlebnisse, die verkaufen. Datenbasiert konzipiert, nutzerzentriert gestaltet, messbar wirksam.
UX & Experience Design
Professionals endure poor interfaces. That's exactly the problem.
In B2B, there's often a silent assumption that user-friendliness is a topic for consumers. Anyone who works professionally with a configurator simply pushes through it. That's even true. But something sticks: the impression that working together is tiring. And that impression gets recalled the next time a decision on providers is made.
Good design you don't see, you feel it. As higher conversion rate, as lower bounce rate, as customers who come back. That's exactly our approach: we don't design interfaces for sake of beauty, but digital experiences based on real user behaviour that achieve concrete business goals. Every colour, every click path, every interaction has reason, backed by data rather than gut feeling.
Our UX process combines research, concept, interface design and testing into a system that fits into your commerce technology. Whether Shopware, commercetools or headless architecture, we deliver experiences that work in your stack. Not as a one-off redesign, but as continuous optimisation with measurable impact.
References
These brands trust synaigy's UX
Brands for whom we designed interfaces, user journeys and brand experience, from international corporate presence to product advice in the shop.
LET'S TALK!
Your users bite their way through. Let's find out where.
We look at your most important user journeys, identify friction points, and show where the biggest lever lies. Prioritised by effort and impact.
Digital solutions often fall short in the skilled trades when they don’t work in practice. It was important to us that the shop meets the specific needs of installers and helps them get where they need to go quickly, so they can make the most of their time. A traditional requirements specification would have been far too rigid and schematic for this. Just like the tradespeople themselves, we needed solutions that deliver fast, scalable results.
How UX impacts your business
UX has impact where user expectations meet business goals: in the purchase process, the configurator, the portal.
Increase conversion
Clear user guidance, reduced friction, well thought-out purchase processes. Good UX design turns visitors into buyers, measurably and reproducibly.
Strengthen customer loyalty
A consistent brand experience across all touchpoints builds trust. Customers who feel understood come back.
Reducing complexity
Complex B2B processes become intuitive interfaces. Configurators, approvals, ordering processes. We make the difficult simple.
Reduce development costs
Validated concepts and tested prototypes before the first line of code. Fewer iterations in development, less budget running into nothing.
Ensure accessibility
The European Accessibility Act is changing the requirements for digital offerings. We make yours accessible, not as a box-ticking exercise, but to reach more people.
References
UX that makes the difference
From the headless storefront to the B2B portal, these projects show what emerges when UX strategy meets commerce expertise.
Process
Our UX process in 5 steps
From understanding to designing, from prototype to ongoing optimisation. Our process is structured, transparent and geared towards results.
Analysis & research
We start with data, not assumptions. Web analytics, heatmaps, user interviews and competitor analyses show us where your customers experience friction and where the biggest levers lie. The result: a clear picture of the starting position and prioritised areas for action.
Strategy & Conception
Based on the findings, we develop the UX strategy: information architecture, user guidance, content structure and feature prioritisation. In workshops, we develop the solution together with you, not behind closed doors.
Wireframing & prototyping
Ideas become tangible. We create wireframes and clickable prototypes that you can test with real users before a single line of code is written. This reduces risk and development costs.
Interface design & design system
Your brand gets a digital home. We design the interface component-based in Figma, as a scalable design system that your team can maintain independently and use across all channels.
The aim of the relaunch of immowelt.de was to make the portal more intuitive and emotional. With our partner interactive tools, the complex topic was implemented optimally within the set timeframe. The experts in user-friendly internet portals developed not only an instantly understandable interface, but also the desired emotional design.
KNOWLEDGE TO TAKE AWAY
Whitepaper
Well-founded knowledge for your next design decision, free to download.
Frequently asked questions on UX & Experience Design
Our approach covers the entire process: from analysing user behaviour through information architecture and wireframing to the final interface design and design system. All data-driven, all tailored to your commerce setup.
Better conversion rates, lower bounce rates, higher customer satisfaction and lower development costs. Good UX design isn't an expense, it's an investment with a measurable return.
In five steps: analysis, strategy, wireframing, interface design and testing. Depending on scope, we work in compact sprints or in a continuous UX retainer. You're involved at every step.
Our focus lies in the commerce environment, in B2B and B2C. Beyond that, we design customer portals, corporate websites and digital service platforms. Wherever user expectations meet business goals.
A design system is documented collection of all UI components, design principles and interaction patterns. It ensures consistency across all channels, speeds up development and enables your team to keep working independently.
Our UX designers work directly with the frontend team. Every design decision takes technical feasibility within your stack into account. No designs are created that fail during implementation.
Accessibility is an integral part of the design process, not an afterthought. We design in line with the requirements of the European Accessibility Act and the WCAG guidelines. The result is an offering that reaches more people.
Yes. Especially in B2B it's worth looking at configurators, approval and ordering processes, because that's where daily work happens. Small friction points add up over years to shape the picture of your company.
LET'S TALK!
Your roadmap in the UX potential analysis
UX work starts with an honest stocktake.
We look at your most important user journeys, identify friction points and prioritise by effort and impact.
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