UX & experience design for more conversion
Digital experiences that sell. Data-based in conception, user-centered in design, measurably effective.
UX & Experience Design
Professionals put up with poor interfaces. That is exactly the problem.
In B2B, there is often the silent assumption that user-friendliness is a topic for consumers. People who work with a configurator professionally just fight their way through. That is even true. But something sticks: the impression that working together is exhausting. And this impression comes back the next time there is a decision to be made about providers.
You don’t see good design, you feel it. As a higher conversion rate, a lower bounce rate, as customers who return. That is exactly our approach: we connect brand and user experience: digital presences that make your brand unmistakable and at the same time are based on real user behavior. Every color, every click path, every interaction has a reason, backed by data instead of gut feeling.
Our UX process combines research, concept, interface design and testing into a system that integrates with your commerce technology. Whether Shopware, commercetools or headless architecture, we deliver experiences that work in your stack. Not as a one-off redesign, but as ongoing optimization with measurable impact.
References
These brands rely on UX from synaigy
Brands for which we have designed interfaces, user guidance and brand experience, from international corporate presences to product advisory in the shop.
LET'S TALK!
Your users are grinding their way through. Let’s find out where.
We look at your most important user paths, identify friction points and show where the biggest leverage lies. Prioritized by effort and impact.
In the skilled trades, digital often fails because it is not practical enough. It was important to us that the shop fit the requirements of the installers and that they reach their goal quickly so they can use their time sensibly. A requirements specification would have been far too schematic here. Like the tradespeople, we needed fast and scalable results.
Through synaigy’s Digital Readiness Check we were able to identify several operational and strategic fields of action. In addition to a PIM project, various e-commerce as well as UX/UI adjustments, synaigy successfully supports us in managed services. I really value the collaborative, long-term partnership on an equal footing.
The topic of customer centricity has gained great importance at ABUS. Our customers expect not only the highest product quality, but also an excellent user experience across all touchpoints and channels. With interactive tools we have a customer-centric partner at our side who helps us to be even closer to our customers’ needs in the digital space as well.
Today our website supports our company’s international presence even more effectively and, thanks to stronger digital services and higher usability, offers a tangible added value for our target groups.
With its clear information architecture and balanced composition of image, text and feature elements, our new website conveys to each target group what defines BNP Paribas as a company.
We are continuously developing our digital offerings in the direction of accessibility – this strengthens the user experience for everyone and underscores our understanding of digital participation.
The improvements on dkb.de and in online banking are intended to make our services even easier and more intuitive to use and to give our customers a quick overview of their finances.
Our service areas
UX Research & Testing – user interviews, usability tests in the UX lab, analytics and expert reviews
UX/UI Design & Prototyping – information architecture, user guidance, clickable prototypes
Brand Experience Design – making your brand tangible at every digital touchpoint, from the website to the customer portal
Corporate Design – development and digital enhancement of visual identities: look & feel, visual language, typography, color schemes
Design Systems – scalable component libraries in Figma
Accessibility – accessible design in line with WCAG and the European Accessibility Act
How UX impacts your business
UX has an impact where user expectations meet business goals: in the purchase process, in the configurator, in the portal.
Increase conversion
Clear user guidance, reduced friction, well-thought-out purchase flows. Good UX design turns visitors into buyers, measurably and reproducibly.
Strengthen customer loyalty
A consistent brand experience across all touchpoints creates trust. Customers who feel understood come back.
Reduce complexity
Complex B2B processes become intuitive interfaces. Configurators, approvals, ordering processes. We make the difficult simple.
Lower development costs
Validated concepts and tested prototypes before the first line of code. Fewer iterations in development, less budget that goes to waste.
Ensure accessibility
The European Accessibility Act is changing the requirements for digital offerings. We make yours accessible, not as a box-ticking exercise but to reach more people.
Make the brand tangible
A digital presence that makes your brand unmistakable creates recognition and trust long before the first inquiry comes in.
References
UX that makes the difference
From international brand presences to B2B portals: these projects show what happens when brand, UX and technology work together.
Process
Our UX process in 4 steps
From understanding to designing, from prototype to ongoing optimization. Our process is structured, transparent and geared towards results.
Analysis & research
We start with data, not assumptions. User interviews, analytics, and competitive and brand analyses reveal where your customers experience friction and what your brand should stand for.
Strategy & concept
In joint workshops we define experience principles, brand presence, information architecture and user guidance. The result is a concept that connects the brand with user needs.
Design & prototyping
We translate brand and interface into a scalable design system that your team can use across channels and that we continuously evolve.
Interface design & design system
Your brand gets a digital home. We design the interface in a component-based way in Figma, as a scalable design system that your team can maintain independently and use across all channels.
Working with synaigy during the UX/UI sprint was consistently very pleasant. Thanks to clear communication and well-prepared designs, we were able to grant approvals in record time. It was simply fun!
The goal of the relaunch of immowelt.de was to make the portal more intuitive and emotional. Together with our partner synaigy, this complex topic was implemented optimally within the set timeframe. The experts for user-friendly internet portals not only developed an immediately understandable interface, but also the desired emotional design.
KNOWLEDGE TO GO
Whitepaper
Well-founded knowledge for your next design decision, free to download.
Frequently asked questions about UX & Experience Design
From UX research and usability testing through concept and interface design to brand experience, corporate design and design systems. We design digital presences that bring together brand and user needs, and implement them technically in your stack.
Better conversion rates, lower bounce rates, higher customer satisfaction and lower development costs. Good UX design is not an expense, but an investment with a measurable return.
In four steps: research & analysis, strategy & concept, design & prototyping, and design system & rollout. Depending on the scope, we work in compact sprints or in a continuous retainer. You are involved at every step.
Our focus is on the commerce environment, in B2B and B2C. In addition, we design customer portals, corporate websites and digital service platforms. Everywhere that user expectations meet business goals.
A design system is a documented collection of all UI components, design principles and interaction patterns. It ensures consistency across all channels, accelerates development and enables your team to continue working independently.
Our UX designers work directly with the frontend team. Every design decision takes into account the technical feasibility in your stack. No designs are created that fail in implementation.
Accessibility is an integral part of the design process, not an add-on afterwards. We design in line with the requirements of the European Accessibility Act and the WCAG guidelines. The result is an offering that reaches more people.
Yes. Especially in B2B, it is worth taking a look at configurators, approval and ordering processes, because this is where people work every day. Small frictions add up over the years to form a perception of your company.
Brand experience design ensures that your brand is not only in the logo, but can be felt in every interaction: in imagery, tone of voice, animations and user guidance. This creates a presence that is recognized and builds trust.
Yes. We develop new visual identities or translate existing corporate designs into a digital design language that works on websites, in shops and in portals.
LET'S TALK!
Your roadmap in the UX potential analysis
UX work begins with an honest assessment of the current situation.
We look at your most important user paths, identify the friction points and prioritize them according to effort and impact.
Please accept the corresponding cookies to view this embedded content.
