UX & Experience Design
Digital experiences that sell. Data-driven concepts, user-centered designs, measurably effective.
UX & Experience Design
Professionals tolerate poor interfaces. That's exactly the problem.
In B2B, the silent assumption is often that user-friendliness is a consumer issue. Those who work with a configurator professionally just push through. That's actually true. But something sticks: the impression that the collaboration is strenuous. And this impression is recalled when deciding on providers next time.
Good design is not seen, it is felt. As a higher conversion rate, as a lower bounce rate, as returning customers. That's exactly our approach: We don't design interfaces for beauty's sake, but digital experiences based on real user behavior and achieving concrete business goals. Every color, every click path, every interaction has a reason, backed by data instead of gut feeling.
Our UX process combines research, conception, interface design, and testing into a system that integrates into your commerce technology. Whether Shopware, commercetools, or headless architecture, we deliver experiences that work in your stack. Not as a one-time redesign but as continuous optimization with measurable impact.
References
These brands trust synaigy's UX
Brands for which we have designed interfaces, user guidance, and brand experiences, from international corporate presentations to product consulting in the shop.
LET'S TALK!
Your users are struggling. Let's find out where.
We look at your most important user paths, identify friction points, and show where the greatest leverage lies. Prioritized by effort and impact.
Digital often fails in craftsmanship due to the lack of practicality. It was important to us that the shop fits the requirements of the installers and they reach their goal quickly to use their time sensibly. A specification sheet would have been much too schematic here. We needed, like the craftsmen, quick and scalable results.
Through the Digital Readiness Check by synaigy, we have been able to identify several operational and strategic fields of action. Alongside a PIM project, various E-Commerce and UX/UI adjustments, synaigy successfully supports us in managed service. I greatly appreciate the partnership and long-term collaboration on equal footing.
Customer centricity has been given a high priority at ABUS. Our customers expect not only the highest product quality but also an excellent user experience across all touchpoints and channels. With interactive tools, we have a customer-centric partner by our side, helping us digitally get even closer to our customers' needs.
Today, our website more precisely supports our company's international presence and offers a tangible added value to our target groups through stronger digital services and higher usability.
Our new website conveys, with its clear information architecture and balanced design of image, text, and feature elements, what BNP Paribas stands for as a company, tailored to the target audience.
We continuously develop our digital offerings towards accessibility – this strengthens the user experience for everyone and underscores our understanding of digital participation.
The goal of the relaunch of immowelt.de was to make the portal more intuitive and emotional. With our partner interactive tools, the complex issue was optimally implemented within the set timeframe. The experts in user-friendly internet portals developed not only an instantly understandable interface but also the desired emotional design.
The innovations on dkb.de and in internet banking are intended to contribute to even simpler and more intuitive usability of our offer and to enable our customers to quickly gain an overview of their finances.
This is how UX impacts your business
UX works where user expectations meet business goals: in the purchase process, in the configurator, in the portal.
Increase conversion
Clear user guidance, reduced frictions, thoughtful purchase processes. Good UX design turns visitors into buyers, measurably and reproducibly.
Strengthen customer loyalty
A consistent brand experience across all touchpoints builds trust. Customers who feel understood come back.
Reduce complexity
Complex B2B processes become intuitive interfaces. Configurators, approvals, order processes. We make the difficult simple.
Reduce development costs
Validated concepts and tested prototypes before the first line of code. Fewer iterations in development, less budget wasted.
Ensure accessibility
The European Accessibility Act is changing the requirements for digital offerings. We make yours accessible, not as a mere obligation, but to reach more people.
References
UX that makes a difference
From the headless storefront to the B2B portal, these projects show what arises when UX strategy meets commerce competence.
Process
Our UX process in 4 steps
From understanding to designing, from prototypes to ongoing optimization. Our process is structured, transparent, and result-oriented.
Analysis & Research
We start with data, not assumptions. Web analytics, heatmaps, user interviews, and competitive analyses show us where your customers experience frictions and where the biggest levers lie. The result: a clear picture of the initial situation and prioritized fields of action.
Strategy & Conception
Based on the insights, we develop the UX strategy: information architecture, user guidance, content structure, and feature prioritization. In workshops, we work out the solution together with you, not in isolation.
Wireframing & Prototyping
Ideas become tangible. We create wireframes and clickable prototypes that you can test with real users before a line of code is written. This way, you reduce risk and development costs.
Interface Design & Design System
Your brand gets a digital home. We design the interface component-based in Figma, as a scalable design system that your team can independently maintain and use across all channels.
The collaboration with synaigy during the UX/UI sprint was consistently very pleasant. Thanks to clear communication and well-prepared designs, we were able to approve them in record time. It was simply fun!
The goal of the relaunch of immowelt.de was to make the portal more intuitive and emotional. With our partner interactive tools, the complex topic was optimally implemented within the specified time frame. The experts in user-friendly internet portals developed not only an immediately understandable interface but also the desired emotional design.
The topic of Customer Centricity has gained great importance at ABUS. Our customers expect not only the highest product quality but also an excellent user experience across all touchpoints and channels. With synaigy, we have a customer-centric partner by our side who helps us get even closer to the needs of our customers digitally.
KNOWLEDGE TO TAKE WITH YOU
Whitepaper
In-depth knowledge for your next design decision, free to download.
Frequently asked questions about UX & Experience Design
Our approach covers the entire process: from user behavior analysis through information architecture and wireframing to final interface design and design system. All data-driven, all aligned with your commerce setup.
Better conversion rates, lower bounce rates, higher customer satisfaction, and lower development costs. Good UX design is not an expense but an investment with measurable return.
In five steps: analysis, strategy, wireframing, interface design, and testing. Depending on the scope, we work in compact sprints or in a continuous UX retainer. You are involved in every step.
Our focus is in the commerce environment, in B2B and B2C. In addition, we design customer portals, corporate websites, and digital service platforms. Anywhere user expectations meet business goals.
A design system is a documented collection of all UI components, design principles, and interaction patterns. It ensures consistency across all channels, accelerates development, and allows your team to continue working independently.
Our UX designers work directly with the frontend team. Every design decision considers the technical feasibility in your stack. There are no designs that fail in implementation.
Accessibility is an integral part of the design process, not retrofitted. We design according to the requirements of the European Accessibility Act and WCAG guidelines. The result is an offering that reaches more people.
Yes. Especially in B2B, it's worth looking at configurators, approval, and ordering processes because that is where daily work happens. Small frictions add up over the years to form an impression of your company.
LET'S TALK!
Your roadmap in the UX potential analysis
UX work begins with an honest assessment.
We look at your most important user paths, identify friction points, and prioritize by effort and impact.
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