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Digital strategy & transformation

From digital roadmap to implementation. Strategies for commerce, CMS and DXP that measurably advance your business.

Digital Strategy & Transformation

Strategy rarely fails on the concept. It fails on simultaneity.

In hardly any company does digitalisation still run as single initiative today. AI initiative, cost programme and business model change run in parallel and hit same people, same systems and same budget. What looks like clear prioritisation at board level arrives in middle management as stack of equally urgent projects.

This becomes visible through the symptoms: a new shop here, a CMS update there, a DXP evaluation on the side. Isolated solutions emerge, integration costs rise, and platform decisions are made on gut feeling. The problem is rarely the individual decision, but the missing sequence.

synaigy develops a digital strategy with you that treats commerce, content management and digital experience as a connected ecosystem. Your goals determine the platform choice, not the other way round. The result is a prioritised digital roadmap with clear milestones, defined KPIs and an implementation plan that carries through from the first workshop to go-live. Owned by the same people who wrote it.

These companies rely on our strategy and transformation expertise

LET'S TALK!

Digital strategy that holds up in execution. Start with the free digital readiness check.

Where does your company stand digitally? We analyse your platform landscape and show you the key action areas for your digital strategy.

Cross-functional collaboration was a key success factor in our partnership with synaigy. With a clear strategic vision and a strong understanding of our day-to-day operational challenges, they helped us build a solid foundation for data-driven decision-making, fostering transparency, alignment, and measurable impact across teams.
Dr. Anette BrüneGlobal Head of Marketing & Sales Services, BYK Additives

Where digital strategy makes a real difference with synaigy.

Strategy work has the greatest impact where decisions have so far been held back by a thin factual basis, unclear priorities or system fractures that have grown over time.

Creating clarity

A prioritised digital roadmap with concrete milestones. You know what's implemented when and why.

Evaluate platforms

Technology selection based on your requirements, not on partnerships. Best of NEED :-)

Protecting investments

Architecture decisions that work today and scale tomorrow. No costly platform switches after two years.

Break down data silos

Thinking of commerce, CMS, PIM and analytics as a connected ecosystem. Data flows, processes interlock.

Ensuring implementation

Strategy and implementation from a single source. Backed by TIMETOACT GROUP with 1,700+ employees. No agency switch needed.

References

What we've already implemented with customers

Example projects showing how a clear digital strategy leads to measurable results. From baseline assessment to platform architecture.

Most companies don't have an idea crisis, but a sequencing crisis. Our job is to turn twenty good initiatives into the three that carry weight now.
Marian GertheimDigital Strategy Lead, synaigy

How the collaboration works

From current state to digital roadmap in four clear steps. Each step delivers a result you could keep working with even without us.

01

Digital Readiness Assessment

We analyse your existing platform landscape, processes and digital maturity levels. Stakeholder interviews, technical audits and an assessment of your system architecture form the basis.

02

Target vision & platform strategy

Based on assessment, define target picture together: which platforms, which architecture, which integration strategy? Commerce, CMS and DXP planned as whole system.

03

Digital roadmap & prioritisation

From the target vision comes a prioritised digital roadmap with milestones, KPIs, budget framework and responsibilities. Quick wins first, strategic initiatives in phases.

04

Implementation support

We support the implementation from platform selection through to go-live. Project management, quality assurance and regular strategy reviews ensure the roadmap becomes reality.

Strategy experience you can build on

Strategy isn't a slide deck for us. These figures show how we make strategy work measurable and how quickly a situational analysis turns into a robust plan.

100+

supported digitalisation and transformation projects

From industry, wholesale, brands and manufacturers.

6

Phases in the synaigy consulting framework

From strategic analysis through strategy definition, action plan and implementation support to success measurement.

4–8

Weeks to a robust digital roadmap

Assessment, workshops, target vision definition and prioritisation. We often identify first quick wins in the assessment itself.

KNOWLEDGE TO TAKE AWAY

Whitepaper

Sound knowledge for your strategic decisions. Free to download.

Frequently asked questions about digital strategy

Analysis of your existing platform landscape, definition of a target vision for commerce, CMS and DXP, plus a prioritised digital roadmap with concrete milestones, KPIs and implementation plan.

For companies facing platform decisions, looking to consolidate their digital landscape, or sensing that isolated solutions are slowing further development. Typically: upper Mittelstand and enterprise.

We don't just advise, we also implement. Our strategies are based on practical experience from hundreds of platform projects. Not a slide deck, but an implementation plan we take responsibility for ourselves.

Shopware, VTEX, Intershop, Storyblok, Magnolia, Pimcore, Contentserv, Algolia and more. We advise technology-agnostically and choose the platform that fits your requirements.

Prioritised implementation plan with milestones, dependencies, budget framework and KPIs. Roadmap show which measures happen when and what impact on your business.

Depending on complexity, four to eight weeks. This covers assessment, workshops, target vision definition and creation of the digital roadmap. We often identify initial quick wins during the assessment itself.

Yes. From platform selection through implementation to managed service. As part of the TIMETOACT GROUP with 1,600+ employees, we cover the entire lifecycle.

Yours – entirely. Through our coaching approach, we also pass on methodological knowledge to your employees and key stakeholders, so you can keep developing the roadmap without us.

LET'S TALK!

Your roadmap in discovery call

Digital strategy starts with an honest self-assessment.
In the discovery call we look at your system landscape, your goals and the gap between them, and derive the first steps of a robust roadmap from that.

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