Adobe Analytics
You have reports enough. Decisions are the point.
Adobe Analytics brings data from web, app, shop and campaigns together on one platform and makes entire customer journeys visible. Segmentation, attribution and forecasting run where the raw data sits, not in downstream exports. We handle implementation, data model and dashboards, and support you in day-to-day operation afterwards.
Turning data into real decisions
In digital competition, collecting data is not enough. Many companies use analytics tools, yet the data stays in silos, reports look backwards and the actual insights are missing. Which customer journeys really lead to conversions, and which channels and touchpoints have the greatest influence?
This is where Adobe Analytics comes in: cross-channel tracking, real-time evaluation, forecasting models and individual dashboards all run on one platform. With synaigy you get not just the implementation, but the analytics expertise to turn your data into recommendations you can act on.
LET'S TALK!
Free Adobe Analytics discovery call
Are you using your data strategically, or mainly for standard reports? In 30 minutes we look at your analytics setup and show you where it leaves potential untapped.
HIGHLIGHTS
What Adobe Analytics does for you in concrete terms
The points below describe capabilities of the platform itself. Which of them your setup actually needs is something we clarify in the analysis phase.
Cross-channel tracking
You track users across devices, channels and sessions. Instead of fragmented individual data, a coherent picture of the journey emerges.
Real-time analytics
You see early which measures are working, rather than waiting for the monthly report. You can react to shifts in user behaviour while the campaign is still running.
Predictive analytics
Adobe Analytics provides model-based forecasts on customer behaviour and revenue potential. That lets you spot developments before they show up in sales figures.
Individual dashboards
KPIs and reports can be adapted to your business goals. Marketing, sales and management then look at the same figures and actually understand them.
Adobe ecosystem integration
Adobe Target, Adobe Campaign and other Adobe applications can be connected. Systems outside the Adobe stack we connect via interfaces and tag management.
What we deliver for your Adobe project
We support Adobe Analytics projects across their whole lifecycle. Depending on where you stand, we take on individual building blocks or the entire project.
Review of your analytics setup
We review your existing setup, find gaps in tracking and clarify which questions the data is meant to answer.
Measurement and data concept
We design the measurement concept, data layers and naming conventions so that reports stay comparable over time.
Implementation and tag management
We set up Adobe Analytics technically and configure tag management, cleanly documented and traceable.
Integration of your systems
We connect web, app, CRM and shop so that journeys do not break off at the system boundary.
Dashboards and reporting
We build dashboards that answer your business questions rather than simply lining up metrics.
Training and ongoing optimisation
We train your team and support ongoing optimisation, so the analysis does not stay dependent on us.
Your path to an Adobe Analytics project
From analysis to live operation. We make sure your Adobe Analytics project does not get stuck in the pilot phase but shows real impact.
Analysis and strategy
We analyse your existing analytics setup and identify gaps. We then define the KPIs that are genuinely relevant for your business.
Implementation and integration
We set up Adobe Analytics technically and connect web, app, CRM and e-commerce systems. The implementation is documented and agreed with you on data protection.
Dashboards and reporting
We build dashboards that answer your business questions directly. Instead of walls of numbers, they show the points where a decision can be made.
Optimisation and training
We evaluate continuously, support A/B testing and train your team. That keeps the analysis in-house, even once we are no longer involved day to day.
DRAFT, PENDING APPROVAL: Adobe Analytics only shows its value once the data model fits the business and the results reach the people who decide. That is exactly why we work with partners like synaigy, who think about implementation and analysis together. In joint projects we see teams start asking their own questions of the data instead of waiting for the next report.
Analytics projects that make a difference
At Esprit we built the analysis framework with Adobe Analytics and Tealium; at Bosch other tools were used. What both projects share is that they end in decisions, not just reports.
KNOWLEDGE TO TAKE AWAY
Read on and go deeper
How data turns into decisions, and what is currently shifting in the MarTech stack, is covered in these articles.
A report is only finished once it is clear who will do something differently afterwards. Everything before that is data collection. That is why every analytics project of ours starts with the question of which decision the numbers are meant to support.
Frequently asked questions about Adobe Analytics
Adobe Analytics is a platform for cross-channel data analysis. It brings together events from web, app and other sources and allows segmentation, attribution and forecasting on the raw data. Analysis happens where the data sits, not in downstream exports.
Adobe Analytics is aimed at companies that measure across several channels and want to derive decisions from that. Its strength shows in complex multi-channel setups with many data sources and user groups. For a single website with modest traffic, the effort is usually too high.
The effort pays off where standard reports are no longer enough. That is typically the case for deep segmentation across large data volumes, for cross-channel attribution, and for analyses that need to run on raw data rather than aggregated metrics. Whether that applies to you is something we look at in the initial call.
Privacy-compliant operation is possible, but it depends on configuration, consent management and contractual arrangements. A blanket assurance would be misleading, because it depends on your data processing and legal basis. We work through the setup together with your data protection team.
The duration depends on the number of data sources and systems to connect. A clearly scoped setup can go live within a few weeks; complex landscapes take longer. We give a reliable estimate after the analysis phase.
Adobe Analytics can be connected to e-commerce systems, CRM and BI tools via interfaces and tag management. Which integrations make sense depends on the questions you want answered. We scope the connections to those questions rather than wiring up everything that is technically possible.
No, Adobe Analytics also works standalone. Integrating it into Adobe Experience Cloud opens up additional options but is not a prerequisite. Systems outside the Adobe stack can be connected as well.
Your analytics roadmap. In one call.
We design an initial target vision with you based on Adobe Analytics. Including an assessment of scope, implementation path and effort.
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