Data, Analytics & Insights.
Data becomes decisions. We combine analytics, AI and your expertise into a foundation on which you can make your digital business measurable, understandable and controllable. From the first dashboard to automated recommendations for action.
Data, analytics & insights
Most companies don't have a data problem. They have a decision-making problem.
Your shop or platform generates thousands of data points every day. Dashboards mostly already exist too. Yet after the monthly report, little ever changes. The reason isn't the volume of data, but that nobody defined beforehand which question it should answer and who does something differently based on the answer.
Which channels actually generate revenue? Where do customers drop off? Which products work in which context? Without clear answers, you're optimising blind. With a clean tracking concept, well-thought-out tag management and understandable dashboards, that changes. Experience from projects such as our client BYK shows: what matters isn't the tool, but whether strategy, KPIs and reporting fit together.
Therefore, every analytics project with us starts with a business question and ends with a recommendation for action, not a report. We implement web analytics tools, build individual reports and train your team in using the insights. As data volumes grow, we scale with machine learning and AI-powered analyses. No data silo, no dashboard that nobody understands.
References
These companies work with synaigy on a data-driven basis
From global web analytics in an industrial group to the data lake of a wholesale cooperative: brands we work with on a data-driven basis.
LET'S TALK!
You have dashboards. The question is what decision was ultimately made from them.
How well are you really using your data? In 30 minutes we'll review your setup and show you which insights you're currently missing.
What clean data work brings you
Data work has impact where a number becomes a decision. That's exactly what we align tracking, reporting and training to.
Sound decisions
No more gut feeling. With the right KPIs and dashboards you make decisions based on facts, faster, more securely and traceably for everyone involved.
Marketing efficiency
You can see which channels and campaigns really perform, and invest your budget where it shows impact, not where it feels good.
Conversion optimisation
Data-driven insights show where customers drop off and why. Every optimisation builds on evidence, not assumption.
Scalable data architecture
From simple web analytics to a cloud-based data platform: we build infrastructure that grows with your business.
Teamwork
Data only brings added value if your team understands it. We train, coach and enable so you can work independently long-term.
References
Data that shows impact
Three projects showing what data-driven work looks like in practice: from global web analytics via the KPI landscape to the data lake.
A report is only finished once it's clear who will do something differently afterwards. Everything before that is data collection.
From question to answer, in four steps
Every analytics project starts with a business question, not a tool. The result is answers that your team understands and uses.
Workshop and requirements analysis
What questions should your data answer? We clarify business goals, understand IT and define which data is relevant. The result is a requirements catalogue with a reporting concept.
Tracking concept and implementation
A tailored tagging guide defines how and where data is captured. We implement tracking in shop, website or intranet, cleanly, GDPR-compliant and documented.
Dashboards and reporting
Numbers are only as good as their presentation. We build reports that directly answer your business questions, understandable for marketing, sales and management.
Analysis, optimisation and training
Data is not a one-off project. We continuously analyse, identify potential and train your team so you can make decisions without external dependency.
Structure instead of a number jungle
What data work is measured against with us, before the first figure appears on a dashboard.
3
Building blocks every web analysis is based on
Tracking concept, tag management and reporting with dashboards. Missing any one of these makes analysis unreliable.
4 to 6
Weeks until the first reliable dashboard
From workshop to first robust dashboard. PLACEHOLDER, verify value before publication or remove.
2
Certifications for quality and information security
ISO 9001 and ISO 27001, externally audited. Relevant as soon as personal data is involved.
KNOWLEDGE TO TAKE AWAY
Whitepaper
Well-founded knowledge for your data decisions, free to download.
Frequently asked questions on data, analytics and insights
We advise you independently of any provider. Google Analytics is often the starting point; as a certified Google partner we know the tool in depth. Beyond that, we work with other market-leading analytics platforms and choose the tool that suits your requirements.
No. We handle implementation, reporting and ongoing analysis. At the same time, we train your team so you can gradually build up your own expertise. Our goal is your independence, not your dependency.
A tracking concept translates your business questions into technical specifications for data collection. It defines which data is collected where and how. Without a concept you collect data, with a concept you collect the right data.
A basic setup with tracking, tag management and a first dashboard is usually ready within a few weeks. Deeper analyses and AI-supported recommendations develop with a growing data base over the following months.
Data protection isn't an afterthought for us. Every tracking concept factors in consent management, data minimisation and GDPR requirements from the outset. We only implement what's legally sound and technically necessary.
Yes. Our approach for data and ML projects follows the CRISP-DM standard. From product recommendations to forecasting models to AI-supported dashboards, we deploy models where they deliver real added value.
We're not a pure analytics agency. At synaigy, data work is directly interlinked with commerce, UX and marketing. Your insights feed into optimisations, not into reports nobody reads.
LET'S TALK!
Your roadmap in the analytics check
Data work starts with an honest stocktake.
We look at your tracking setup, your reports and your open business questions and name the three points to tackle first.
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