Data Analytics, Insights & Optimization
Collect data, identify patterns, derive actions. Data-driven optimisation for commerce, CMS and DXP.
Data Analytics, Insights & Optimization
Without data you optimise blind. With data, with purpose.
Many companies collect data but don't use it. Tracking runs, but no one looks at it. Dashboards exist but don't lead to decisions. And optimisation happens by gut feeling instead of evidence. The result: missed conversion potential, rising acquisition costs and a platform that stays below its potential.
synaigy builds data architectures that deliver insights and lead to measurable optimisations. From GDPR-compliant tracking to business intelligence dashboards to A/B testing and conversion optimisation. For Shopware, VTEX, Intershop, Storyblok and Emporix.
LET'S TALK!
Discovery call: from dashboards to decisions.
We identify which data sources need to come together for you, where gaps in tracking lie and which optimisation pays off in the short term.
What I think is a really great development is that just six months ago, we were still building features for the shop based on gut feeling—because someone from Sales said they absolutely needed them. Now, we’ve shifted to a much more data-driven approach, using A/B testing to validate what actually works—and we’ve made that transition in a very short amount of time. So, honestly, it’s been pretty amazing.
Optimisations, but data-driven please! Your benefits at a glance
Five building blocks that turn data into decisions.
Clean tracking
A tracking setup whose data quality you can trust: complete, consistent and legally compliant collection.
Dashboards with relevance
Business intelligence dashboards showing commerce KPIs: conversion rate, revenue, customer lifetime value, cart abandoners. Not just traffic figures.
Insights that lead to action
Every analysis ends with concrete measures: what to optimise, where to test, which hypothesis to check. No report without a data-driven recommendation.
Conversion optimisation
A/B testing, funnel analyses and UX optimisation as a continuous process with measurable results.
Connect commerce data
We connect your web analytics with your commerce platform data. This creates insights into the whole business, not just the website.
References
Data-driven optimisation in practice
Projects showing how data-driven optimisation transforms commerce performance.
A dashboard is only good once someone does something different afterwards than before. Data that triggers no decision is just decoration. (TO BE CHECKED: proposed quote, wording subject to approval; photo missing in Space)
How data-driven optimisation works
Four steps from tracking audit to an ongoing optimisation cycle.
Tracking audit & data architecture
We check your existing tracking setup for data quality, legal compliance and completeness. From this, a data architecture emerges that connects web analytics and commerce platform data.
Dashboards & KPI framework
We define the KPIs relevant to your business together with you and build dashboards that display these metrics. That way you have commerce KPIs, marketing performance and customer journey data at a glance.
Analysis, insights & recommendations for action
Where users drop off, which products perform, which channels convert – every insight becomes a prioritised recommendation for action.
Testing & optimisation
A/B tests, funnel optimisations and UX improvements are implemented and measured. The optimisation cycle repeats: hypothesis, test, measurement, next test.
Data projects in numbers
200+
A data lake pools points of sale
Proven: case study wholesale cooperation in electrical retail
78
Branches analysed by an advanced analytics model
Proven: Case Home Market
2019
seit 2019 kontinuierliche Analytics-Betreuung
Proven: Esprit case
KNOWLEDGE TO TAKE AWAY
Insights
Sound knowledge for your data decisions, free to read.
Top 15
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Frequently asked questions on data analytics
Tracking audit, data architecture, KPI dashboards, funnel analyses, conversion optimisation and A/B testing. All tailored to your commerce, CMS and DXP platform.
Google Analytics 4, Matomo, Google Tag Manager, Looker Studio and custom BI solutions. Tool selection depends on your requirements for data protection, functionality and budget.
With consent mode, server-side tracking, privacy-friendly alternatives such as Matomo, and clean consent management integration. We ensure your data collection is legally compliant.
Web analytics agencies set up tracking and deliver reports. synaigy connects analytics with commerce platform data, derives optimisations and implements them. From insight to conversion uplift.
With a testing roadmap: we prioritise hypotheses by effort and impact and evaluate every test cleanly.
Yes. We analyse existing dashboards for relevance, data quality and informative value, and add the metrics that matter for decisions.
Through integration of platform data (orders, returns, product performance) into the analytics environment. This creates insights that go far beyond page views and clicks.
LET'S TALK!
Data analytics, insights & optimisation: your discovery call
Reports nobody reads are expensive. In the discovery call we clarify which questions your analytics setup must answer and what's missing for that.
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