Marketing Automation & Lifecycle Management: Turning Leads into Customers
Your potential clients often make decisions before sales come into play. Marketing Automation helps you actively shape this phase: with the right message, at the right time, on the right channel.
We design and implement solutions that intelligently integrate your marketing and sales with HubSpot, Salesforce, and other leading platforms.
Marketing Automation & Lifecycle Management
From Initial Contact to Loyal Customer Relationship
In B2B, a purchase decision goes through many stages long before your sales team gets involved. Marketing Automation makes it possible to individually address your potential customers along this journey: at the right time, with the right content, on the right channel.
From strategy to process design to implementation, we support you. No tool purchase without strategy: The focus is on processes that truly fit your company structure.
LET'S TALK!
Better Integration of Marketing and Sales
Make a non-binding inquiry and find out which automation really fits and how to build a suitable concept.
What Marketing Automation Can Achieve When Set Up Correctly
Strategy, content, and technology must work together. Then a tool becomes a true growth driver for marketing and sales.
Consistent Lead Management from First Contact to Conversion
Automated workflows qualify your leads, manage nurturing campaigns, and pass mature contacts to your sales team at the right time.
Personalized Communication in the Lifecycle
Email marketing, newsletters, and automated touchpoints address your contacts individually based on behavior, segment, and phase in the purchasing process.
CRM Integration and Clean Data Foundation
Marketing Automation only works with valid data. We ensure consistent contact profiles across all systems.
Measurability and Continuous Optimization
Campaign reporting, A/B testing, and conversion tracking make it visible what works and where adjustments are needed.
synaigy has been supporting us successfully in e-commerce for several years and stood by us as a competent contact during the initial setup of our marketing automation. Having now decided to choose synaigy as a Managed Commerce partner as well, the professional collaboration was further deepened and the existing expertise confirmed. We were live within a few days, and the operational business runs smoothly. With the new platform, we are meeting the ever-growing demands and challenges of the market.
References
Marketing Automation in Practice
From the first automation setup to the integrated platform. Projects that show how leads systematically become customers.
An automation tool is quickly purchased. Whether they become customers is decided by the processes behind it. Therefore, we start with the organization, not the software.
Your Path to Ongoing Marketing Automation
Four steps from analysis to a growing sales channel. The tool decision is only made when the processes are in place.
Analysis & Target Image
We analyze your customer journey, your data foundation, and the interaction of marketing and sales. This results in a target image with clear responsibilities.
Strategy & Process Design
Segments, lead phases, and handover points are defined, along with the appropriate workflows. Only then is the tool decision made.
Implementation & Integration
We set up the platform, connect it with your CRM, and build campaigns, templates, and workflows ready for production.
Operation & Optimization
Campaigns run, workflows are adjusted, new segments are added. This turns the setup into a growing sales channel.
Why Structured Lead Processes Pay Off
17 %
of their time B2B buyers spend with providers in the purchasing process
Market Data: Gartner Study
50 %
more sales-ready leads through lead nurturing
Market Data: Forrester Study
12 h
Maximum Response Time to Purchase-Ready Leads
Recommendation from insights! #26, the synaigy Podcast
KNOWLEDGE TO TAKE WITH YOU
Insights
Knowledge for integrating marketing and sales, free to read.
Frequently Asked Questions about Marketing Automation
HubSpot and Salesforce Marketing Cloud, along with other leading platforms. The choice depends on your processes, system landscape, and budget.
A newsletter tool sends. Marketing automation responds: to the behavior, segment, and phase of your contacts throughout the entire customer lifecycle.
No, but a realistic view of it. In the target image, we clarify which data is missing, how they are created, and which workflows are possible today.
Yes, mandatory. Handover points, service level agreements, and feedback loops between marketing and sales are a fixed part of the process design.
Yes. We audit existing workflows, campaigns, and data quality and build on them rather than starting from scratch.
It depends on process maturity and system landscape. We start with a defined use case and expand step by step, rather than changing everything at once.
LET'S TALK!
Marketing Automation & Lifecycle Management: Your Discovery Call
What happens to leads who don't want to buy yet? In most setups: nothing. In the discovery call, we look at how you can accompany prospects over months instead of losing them after the first contact.
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