Marketing automation & lifecycle management: turning leads into customers
Your potential customers often decide before sales even gets involved. Marketing automation helps you actively shape this phase: with the right message, at the right time, on the right channel.
We design and implement solutions that intelligently interlink your marketing and sales, with HubSpot, Salesforce and other leading platforms.
Marketing automation & lifecycle management
From first contact to loyal customer relationship
In B2B, a purchase decision passes through many stages long before your sales team gets involved. Marketing automation makes it possible to address your prospective customers individually along this journey: at the right time, with the right content, on the right channel.
We support you from strategy through process design to implementation. No tool purchase without strategy: The focus is on processes that truly fit your organisational structure.
LET'S TALK!
Better aligning marketing and sales
Enquire without obligation and find out which automation really fits and how to build a suitable concept.
What marketing automation can achieve when set up correctly
Strategy, content and technology must work together. Then a tool becomes a real growth lever for marketing and sales.
Consistent lead management from first contact to conversion
Automated workflows qualify your leads, drive nurturing campaigns and hand mature contacts to your sales team at the right moment.
Personalised communication throughout the lifecycle
Email marketing, newsletters and automated touchpoints address your contacts individually, based on behaviour, segment and stage in the purchasing process.
CRM integration and clean data basis
Marketing automation only works with valid data. We ensure consistent contact profiles across all systems.
Measurability and continuous optimisation
Campaign reporting, A/B testing and conversion tracking make visible what's working and where adjustments are needed.
References
Marketing automation in practice
From first automation setup to integrated platform. Projects that show how leads systematically become customers.
An automation tool is quickly bought. Whether it turns into customers is decided by the processes behind it. That's why we start with the organisation, not the software. (TO CHECK: suggested quote, wording subject to approval)
Your path to ongoing marketing automation
Four steps from analysis to a growing sales channel. The tool decision only comes once the processes are in place.
Analysis & target vision
We analyse your customer journey, your data foundation and the interplay of marketing and sales. From this, a target vision emerges with clear responsibilities.
Strategy & process design
Segments, lead stages and handover points are defined, along with the matching workflows. Only then is the tool decision made.
Implementation & Integration
We set up the platform, connect it to your CRM and build campaigns, templates and workflows ready for production.
Operations & optimisation
Campaigns run, workflows get fine-tuned, new segments are added. This turns the setup into a growing sales channel.
Warum strukturierte Lead-Prozesse sich lohnen
17 %
of their time B2B buyers spend in the purchasing process with providers
Market data: Gartner study
50 %
more sales-ready leads through lead nurturing
Market data: Forrester study
12 h
maximum response time to sales-ready leads
Recommendation from insights! #26, the synaigy podcast
KNOWLEDGE TO TAKE AWAY
Insights
Knowledge on connecting marketing and sales, free to read.
Frequently asked questions about marketing automation
HubSpot and Salesforce Marketing Cloud, plus other leading platforms. The choice depends on your processes, your system landscape and your budget.
A newsletter tool sends. Marketing automation responds: to behaviour, segment and phase of your contacts, across the entire customer lifecycle.
No, but a realistic view of it. In the target picture we clarify which data is missing, how it's created and which workflows are already possible today.
Yes, essential. Handover points, service level agreements and feedback loops between marketing and sales are fixed part of process design.
Yes. We audit existing workflows, campaigns and data quality and build on them instead of starting from scratch.
This depends on process maturity and system landscape. We start with a defined use case and expand step by step, rather than switching everything at once.
LET'S TALK!
Marketing automation & lifecycle management: your Discovery Call
What happens to leads who aren't ready to buy yet? In most setups: nothing. In the discovery call, we look at how you can nurture prospects over months instead of losing them after the first contact.
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