PIM, MDM & Product Architectures
Structure product data, design data models, and deploy across all channels. From architecture to operation.
First the architecture, then the system
Good product data sells. Bad data costs you revenue.
Faulty product descriptions, missing images, inconsistent attributes depending on the channel: Bad product data leads to returns, service inquiries, and missed sales opportunities. With each new channel, the effort grows if the data model is not right.
synaigy develops product architectures that scale: data models, classifications, attribute governance, and taxonomies. Based on this, we implement PIM and MDM systems like Pimcore or Akeneo and connect them with your commerce platform, ERP, and marketplaces, with cloud operation and data-driven optimization.
LET'S TALK!
In 30 minutes, we will discuss your goals and see together where there are issues.
With this input, we analyze your project and discuss your options in a roadmap conversation.
Your benefits with PIM and MDM from synaigy
Five building blocks that make scattered product data a reliable foundation.
Develop product architecture
Data models, classifications, and taxonomies for your assortment. Before a system is implemented, the architecture comes first. Scalable for new channels and markets.
Ensure data quality
Validation rules, automated inspections, and governance processes ensure that product data remains complete, consistent, and error-free.
Connect commerce channels
Automated distribution of product data to shops, marketplaces, and print. Integration with Shopware, VTEX, and commercetools. Maintain once, use everywhere.
Implement PIM System
Pimcore, Akeneo, or other PIM solutions: synaigy advises independently of systems, implements, and operates. Including data migration, training, and managed services.
Use AI and agents for product data
Automated tagging, AI-supported text generation, and intelligent recommendations. Where enrichment and quality control are still manual today, we check if autonomous agents can take over the step.
Through synaigy's Digital Readiness Check, we were able to identify several operational and strategic action areas. In addition to a PIM project, various e-commerce and UX/UI adjustments, synaigy successfully supports us in managed service. I highly appreciate the partnership and long-term collaboration at eye level.
References
PIM projects in practice
A PIM implementation with customer team enablement, consolidation of PIM and DAM, and a data inventory that machine learning makes usable.
A PIM establishes the foundation for making product information centrally, consistently, and cross-channel available. Especially with large assortments and many touchpoints, this data quality determines how quickly and reliably commerce can scale.
Your path to product architecture
From data audit to ongoing PIM operation. Four phases that ensure your product data flows structured, qualitatively, and automatically into all channels.
Data audit and product architecture
We analyze your existing product data, sources, and channels. Together, we design data model, classification, attributes, taxonomies, and governance rules. Independent of the system and tailored to your business model.
PIM system selection and design
Based on the product architecture, we evaluate the appropriate system: Pimcore, Akeneo, or alternatives. We design workflows, roles, permissions, and the integration architecture with ERP, commerce platform, and marketplaces.
Implementation and data migration
We implement the system, migrate and clean existing product data, and set up automated workflows. The integration with Shopware, VTEX, commercetools, or other platforms is established. Your team is trained.
Managed PIM and data optimization
Cloud operation on AWS or OVHcloud, monitoring, and continuous optimization of data quality. AI-supported enrichment, regular reviews, and performance checks for your product data management.
What structured product data makes possible
Figures from a real PIM project.
3
Months until the first data maintenance in the PIM
at GLOBE UNION LENZ, including data model, workflows, and ERP breakthrough
5
People in the customer's core team
who continue to work independently according to the driving license model
3
Core technologies
Core technologies we work with and where we focus
KNOWLEDGE TO TAKE ALONG
Whitepaper for further education
Frequently asked questions about PIM and MDM
PIM (Product Information Management) manages product data: descriptions, attributes, images, and variants. MDM (Master Data Management) goes further and covers all master data: products, suppliers, customers, and locations. synaigy advises on both approaches.
The product architecture defines the data model: What attributes, classifications, and taxonomies does your assortment need? It is the basis for every PIM system and determines how well data scales and can be distributed to channels.
Pimcore and Akeneo as main systems. synaigy advises independently of the system and selects the PIM that suits your requirements. Both systems are open source, flexible, and integrate with common commerce platforms.
Product data is automatically distributed to Shopware, VTEX, commercetools, Intershop, and marketplaces via APIs. synaigy develops the integration architecture and ensures that data arrives consistently in all channels.
TO BE CHECKED: The following price information is unsubstantiated from stock and becomes outdated quickly. Please provide with source and status or replace with a qualitative answer.
Open-source systems like Pimcore and Akeneo have free community editions. Enterprise versions start from approximately 8,000 to 15,000 euros per year. Implementation, integration, and operation are additional. synaigy creates individual offers.
synaigy connects PIM and MDM with commerce platforms, cloud operation, data analytics, and UX design. Not just data management, but the entire chain: product architecture, commerce integration, operation, and data-driven optimization.
LET'S TALK!
Now plan product architecture and PIM for your company
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