commercetools: composable commerce that adapts to your business
MACH-native commerce platform for scalable, flexible online shops: microservices, API-first, cloud-native and headless. You choose the right component for each requirement and connect them via APIs, instead of being bound to the logic of a monolith.
Your platform should follow your business model, not the other way round
Monolithic shop systems force you into their logic: fixed frontends, rigid extensions, slow releases. When you want to connect new channels, expand internationally or map complex B2B processes, you hit their limits. Effort rises, flexibility falls.
commercetools is leading Composable Commerce platform, built on MACH principles: microservices, API-first, cloud-native, headless. You choose best components for each requirement and connect them via APIs. synaigy is commercetools partner and handles consulting, implementation, UX design and managed commerce from a single source.
LET'S TALK!
Free discovery call
In 30 minutes we talk about your goals and look together at where things are stuck. With this input we analyse your project and discuss your options in a roadmap conversation.
HIGHLIGHTS
What composable commerce means in everyday work
commercetools provides every commerce function as its own service. These five points determine how quickly you can respond to changes in your market.
Composable instead of monolithic
You choose the right component for each requirement and swap it out individually later. Because the services scale independently of one another, you never pay for features you don't use.
B2B and B2C on one platform
The platform handles complex pricing logic, role-based catalogues and approval processes just as well as fast storefronts for end customers. You run both business models on the same system.
Headless with free frontend choice
Frontend and backend are fully decoupled and connected via APIs. You renew the customer experience without touching the commerce logic behind it.
Operation without your own infrastructure
commercetools runs as a cloud service and automatically adjusts its capacity to actual load. You can absorb campaigns and seasonal peaks without booking infrastructure in reserve.
Best-of-breed ecosystem
The platform connects to CMS, PIM, search and payment via open APIs, such as Storyblok, Akeneo, Algolia or Adyen. You combine the best solution in each case, rather than accepting compromises in a single overall package.
MARKET DATA
commercetools in numbers
Source: commercetools, press release on the first quarter of 2026.
$100 billion
GMV run rate via the platform
This is the trading volume processed via commercetools that this brand reached in Q1 2026.
€600 million
Orders processed via the platform per year
Compared to the previous year, this represents an increase of 41 percent.
36
Countries are served via commercetools
Behind it lie more than a billion customer data records.
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INTERVIEW
Where the innovative power in modern e-commerce comes from
What does composable commerce mean for companies, and what's the difference to classic shop systems? The interview covers release speed and which companies this path actually pays off for.
What we take care of in your commercetools project
commercetools delivers the building blocks. We decide together with you which ones you need, connect them to your existing IT and ensure the platform holds up in operation.
Architecture decision and platform selection
We assess whether composable commerce fits your project and which functions should come from commercetools. The result is a target architecture with clear interfaces instead of a collection of individual tools.
Headless storefront and UX design
We design and develop the frontend of your platform with a focus on conversion, load time and findability. Your brand determines the appearance, not a system's template.
Integration into your system landscape
We connect ERP, PIM, search, payment and CMS via APIs and commercetools Connect. This means all systems work with the same data and your team saves manual handovers.
Mapping B2B processes cleanly
We set up role-based catalogues, customer-specific prices, budgets and multi-stage approvals aligned to your sales model. Your existing customers order independently, relieving your inside sales team.
Step-by-step migration instead of big bang
We detach individual functions or channels from the legacy system one at a time, rather than switching everything over on a single cut-off date. Your ongoing revenue stays protected while the new platform takes shape.
Managed commerce and further development
We operate your platform on AWS or OVHcloud, including monitoring, security and performance tuning. We roll out new features in fixed cycles, rather than bundling them into one big relaunch.
Your path to a composable commerce platform
From the architecture decision to ongoing managed commerce. Four phases that ensure your commercetools project is designed for performance, scaling and business impact.
Commerce requirements analysis
We analyse your business model, your system landscape and your growth targets. Together we assess whether commercetools is the right platform and design the composable architecture.
UX design & headless storefront
Based on the requirements we develop UX concepts and UI designs for your headless storefront. Performance, SEO and conversion are the focus.
Implementation & Integration
We implement commercetools, configure the Merchant Center, integrate PIM, ERP, search and payment. Data is migrated, microservices developed.
Managed commerce & optimisation
Cloud operations on AWS or OVHcloud, 24/7 monitoring, performance tuning and continuous conversion optimisation. We operate and continue developing your platform.
KNOWLEDGE TO TAKE AWAY
Market data and practical knowledge on composable commerce
Both publications are from commercetools and are available free of charge. They provide arguments for internal discussion and an overview of where the market is heading.
E-book by commercetools, in English
Trends and forecasts for B2B commerce 2026
The e-book describes how the gap between leading and lagging B2B companies keeps widening. It names the developments that will determine this gap in 2026.
Whitepaper from commercetools, in English
Shaping agentic commerce on your terms
The whitepaper explains what AI agents are changing in retail and what architecture they require. It includes analyst reports, implementation guides and customer examples.
Composable sounds like freedom, but first of all it means responsibility for the interfaces in between. Someone has to design this architecture cleanly and then operate it, otherwise many good building blocks turn into a new mess. That's exactly where our task lies.
Frequently asked questions on commercetools
commercetools is a MACH-native commerce platform: microservices, API-first, cloud-native and headless. Composable commerce means you choose the best components for each requirement and connect them via APIs. Not a monolithic system, but a flexible architecture.
For B2B and B2C. commercetools supports complex B2B scenarios with role-based catalogues, pricing logic and approval processes, as well as fast B2C storefronts. Multi-brand, multi-country and multi-channel setups are also possible.
commercetools is fully composable: every function is an independent microservice. Shopware and VTEX offer more out-of-the-box functionality but are less modular. commercetools is particularly suited to companies with high customisation requirements.
Not necessarily. synaigy handles implementation, frontend development and managed commerce. You don't need your own development team when synaigy takes on operations and ongoing development as a full-service partner.
Iterative and low-risk. Instead of a big-bang switch, we migrate step by step: first individual functions or channels, then the rest. Your ongoing revenue stays protected while the new platform is built.
CMS (Storyblok, Contentful), DOP/ERP (Actindo, SAP), PIM (Akeneo), search (Algolia), payment (Adyen, Mollie), marketing and more. Any systems can be integrated via APIs and commercetools Connect.
synaigy combines commercetools with its own cloud operations on AWS and OVHcloud, data analytics, UX design and the broader MACH ecosystem (Storyblok, Actindo, Algolia). Not just implementation, but managed commerce.
Composable commerce: your roadmap in the discovery call
Initial target architecture based on commercetools, with an assessment of scope, migration path and effort. Concrete enough to keep working with internally.
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