B2B Days Würzburg 2018

Coroplast is the world's leading manufacturer of technical adhesive tapes, cables and wires as well as wiring harness systems. The traditional company from Wuppertal operates internationally and has around 5,700 employees with locations in Poland, Tunisia, Mexico, China and the USA. The aim of the corporate website was to guide target groups such as buyers, engineers or potential applicants to the right product or the relevant contact person in two clicks. 

The focus was on high-quality, consistent brand communication, on the basis of which we redesigned and modernised Coroplast's product and employer brand. In the course of our collaboration, we developed a holistic content strategy together with Coroplast, for which we create a wide range of different content formats. This resulted in an interdisciplinary newsroom that consistently aligns all news and stories with the needs of the target groups and the specifics of the channels.

Against the backdrop of an internationalisation strategy, new country websites take country-specific characteristics into account and consistently place the target groups of the intended markets at the centre. Our "content first" approach contributes to a sustainable, cross-channel brand experience and supports the PR, marketing, HR and sales departments in achieving their goals.

Also attending the B2B Marketing Days and thinking about restructuring your B2B communication? Or already on your way and looking for a competent partner to support you in reaching the next step? Then book an appointment with us now.

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As specialists for content and user-centred corporate websites, we were also at the B2B Marketing Days last year, presenting the project "Making of liebherr.com – a company in digital transformation". The B2B Marketing Days in Würzburg are the central industry gathering for all marketing managers and decision-makers in the B2B sector. The conference covers current trends, discusses complex challenges, presents pioneering solutions and creates new contacts. The video shows a highlight reel of the B2B Marketing Days 2017:

interactive tools is a digital agency based in Berlin and Munich. We place user needs radically at the centre. With 20 years of market experience, we have specialised in content, usability testing, usability optimisation, service design and joy of use.