Expert talk with iBusiness: "Data sovereignty is becoming the biggest trump card"
1 min read
GDPR, the end of Privacy Shield and the Schrems rulings: a lot is happening in European data protection right now, and the rules keep getting stricter. What does that mean in the long-term view for the digital economy? Which e-commerce and marketing tools can we still work with in future? And will a good user experience still be possible then? synaigy CEO Joubin Rahimi answers the key questions in the expert talk.
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Several European authorities have recently ruled against the use of Google Analytics. The result: the popular analytics tool could soon be unambiguously banned (see iBusiness: Decision – things are getting tight for Google Analytics ). But that's not all: at their core, the decisions triggered by data protection activist Max Schrems concern far more than just Google Analytics. Almost the entire cloud infrastructure exchanging data with the US is under scrutiny – whether it's an e-commerce, marketing or analytics tool. In other words, nearly all modern applications.
- Marc Püttmann
Marketing Directorsynaigy
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