From style guide to brand portal

Introducing a brand portal holistically supports brand management within companies and institutions. It also offers clear added value: central availability, up-to-dateness and reliability of information as well as improved work processes. Brand portals strengthen corporate identity and foster positive perception among employees, service providers, customers and potential applicants.

Brand portals only serve their purpose if they're anchored as an attractive tool in the everyday work of marketing managers, service providers and employees. That's why users should be at the centre of the concept and development. An optimal information architecture serves all user types and application scenarios. To achieve this, it makes sense to conduct a detailed requirements survey among the relevant target groups beforehand.

From style guide to brand portal

The style guide with the key guidelines and rules for corporate design is one building block of brand management. However, this is no longer nearly enough for successful brand management. A brand portal can bundle the various areas such as corporate strategy, corporate communications and corporate design and present them appropriately for different target groups.