interactive tools at the IA conference

For two or three years now, "JTBD" has been getting more attention. The basic premise: people don't buy a product, they hire it to get a job done.

Stefan Freimark explains how we can get to the bottom of this job, and why JTBD is currently a big deal for strategists.

ABOUT STEFAN FREIMARK

Stefan Freimark is Creative Director Concept at interactive tools. He is also a UX mentor at the Good School in Hamburg, a Google Developer Expert, and co-organiser of UXcamp Europe. He makes complicated things simple, from strategic consulting and the „big picture“ down to the smallest details. Stefan was one of the audience award winners for „Best Presentation“ at the IA Conference in both 2010 and 2012. In his spare time, he enjoys expanding his film and TV knowledge or playing improv theatre.

TO THE IA CONFERENCE

The IA Konferenz, the German conference for information architecture (IA), is the annual gathering of the German-speaking IA and UX community, which includes not only information architects but also concept designers, UX designers, usability engineers, content strategists, product managers, UX strategists, business analysts, service designers and other roles.

In 2016 the IA Conference focuses attention on vision and strategy. "Visionary" UX design touches on the field of business strategy and requires skills beyond the narrower core of UX expertise.

Developing compelling product visions and making them tangible is a field that concept designers and UX designers are increasingly moving into. Strategic product development, UX strategy and UX management are some of the keywords that define the theme of this year's IA conference.

More info:

Here you'll find video and slides for talk.