Liebherr B2B divisions: fresh content ahead of Bauma

With the go-lives of the construction machinery, material handling technology, gear technology & automation systems and components divisions, Liebherr and interactive tools are integrating the entire B2B area into the umbrella brand portal liebherr.com, launched in 2014, as part of a continuous relaunch.

From tower cranes to hydraulic cylinders, Liebherr's top products are at the centre of the consistently user-focused websites. A new, central database seamlessly integrates all products into the website. Alongside detailed product information, interactive graphics, animated stage modules and exciting multimedia features bring the world of Liebherr equipment to life. A clear information architecture and intuitive product entry points by industry and application let users find exactly what they're looking for straight away.

OUR SERVICES FOR LIEBHERR

• Strategy + consulting

• Conception and design

• Technical implementation

• Social media hub integration

• Editorial and content

Discover the new Liebherr product worlds

Discover microsite for trade fair appearance: Liebherr at Bauma

The new websites arrive right on time for Bauma 2016, the world's leading trade fair for the construction industry in Munich. Liebherr expects over 350,000 visitors at its 14,000m² stand. While Liebherr's gigantic machines cause a stir on site, the microsite liebherr-bauma.com offers visitors, press representatives and the interested public not only all key information about the trade fair appearance.

The Bauma campaign motto "Be Part of Something Bigger" is delivered by the microsite via an impressive animated stage and numerous interactive elements. The microsite serves as a central point of contact for the various target groups - before, during and after the trade fair visit. The highlight is the integrated social media hub for cross-media networking. As a central information and networking portal, liebherr-bauma.com makes the Bauma 2016 event digitally experienceable.