Liebherr at Bauma 2019 - a spectacular trade fair appearance becomes digitally tangible

Anyone standing in front of one of the huge dump trucks or mobile cranes is automatically fascinated by the Liebherr world. At the Munich trade fair, the products and technologies come to life. Alongside new products such as the EC-B flat-top cranes, prototypes will also be presented and tested. Exchange with customers and visitors is always at the heart of the product presentation, as is the on- and offline service offering.

Trade stand and Bauma microsite become a multimedia platform in 2019 for the projects, stories and people that make up the company. Here Liebherr reports on research into alternative drive models, on product tests in extreme situations, but equally on the site manager of the Bauma presence and his challenges in realising one of the world's largest trade stands.

Recruiting employees is a success-critical factor for Liebherr. That's why both the trade fair presence and the Bauma website are focused on presenting Liebherr as an employer and informing about career opportunities. The entire ICM foyer in 2019 is dedicated to the topics of training, studies, career and profession. On the website, employees become brand ambassadors through videos and portraits. Because a strong employer brand is the most important foundation for winning new employees.

The corporate website is the central portal for the company, bringing together all product divisions and marketing activities: from sales to the customer portal, corporate communications including the annual report, careers portal, brand portal and platform for campaigns and trade fairs. Built on the FirstSpirit CMS, the online activities are managed centrally and used internationally by employees, customers and service providers.

To the Liebherr Bauma microsite