At the B2B Marketing Days, interactive tools and KTR Systems, together with Magnolia, gave an exciting look into the large-scale relaunch project for the KTR brand. The project's core aim: bringing the KTR brand and its diverse product world to life digitally as an internationally active B2B company. With domain expertise and technical know-how, interactive tools successfully integrated the entire KTR Systems company world into the new digital experience platform ktr.com, taking the user experience to a new level. The technical foundation of the continuous relaunch is the headless DXP Magnolia.

Strategy and digital experts Klaus Cloppenburg, Sebastian Stang (Magnolia) and Björn Stavermann (KTR) reported in a joint case study how interactive tools successfully implemented the continuous relaunch of the KTR brand with the Magnolia DXP.  

Here's the project teaser

About Klaus Cloppenburg

Whether digital experience platforms, e-commerce platforms, digital marketing, analytics or technology – as managing director of interactive tools GmbH, Klaus Cloppenburg has been advising clients on digital strategy development and international brand management since 2001. The Berlin-based digital agency develops user-centric online offerings for companies such as Liebherr, Olympus and Sparkasse with around 100 employees. Alongside his membership on the advisory board of media.net Berlin Brandenburg, Klaus Cloppenburg is a guest lecturer at FH Potsdam and regularly speaks at congresses and conferences. 

Magnolia offers a headless CMS solution that lets you build a digital experience platform, an infrastructure that lets you consistently respond to your customers' needs. The Magnolia content management system enables central management of company-wide content, serverless in the cloud. Thanks to its headless architecture, content can be delivered across various channels.

Complex products, long decision cycles and a demanding target audience – these are the challenges marketing leaders in industrial and technology companies face. The marconomy B2B Marketing Days show how companies are tackling these challenges and which trends from the consumer sector are also being successfully applied in B2B companies. Participants can look forward to exciting talks, discussions and workshops.

Are you thinking about restructuring your B2B communications? Or are you already on your way and looking for an experienced partner to help you reach the next milestone? Then feel free to arrange an appointment with us.

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From various siloed solutions to a powerful digital platform – that was the central task of the digital relaunch of the company KTR Systems.

In the joint whitepaper, software vendor Magnolia gives a behind-the-scenes look at the project and shows how interactive tools used the Magnolia DXP to develop a high-performance platform that interlinks all of the KTR Group's media, automates marketing and takes lead generation to a new level.

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Interested in the latest trends and potential in B2B marketing?
Then take a look at our B2B Industry Monitor Digital 2024.

In our comprehensive B2B study, our experts continuously and currently examine how user expectations and digital offerings are developing in the B2B market. Gain interesting insights into current digitalisation in B2B organisations and discover how corporate websites are becoming customer-centric digital platforms. 

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