TopTarif relaunch press release

Berlin, 16 January 2018 – TopTarif.de is the free comparison portal for all contracts relating to electricity, gas, insurance and telecommunications. With its new website, TopTarif sets itself apart fundamentally from other comparison portals: the new type of tariff search targets a young, digital audience in particular. Rather than a plain list of tariffs, TopTarif now aligns closely with individual user preferences to give directly suitable recommendations. To achieve this goal, TopTarif commissioned interactive tools GmbH. The digital agency carried out the redesign of the www.toptarif.de portal – from consulting and strategy through UX research and usability testing to concept and design. Agile methods are a fixed part of the project, turning agency and client into one team.

Whether electricity, gas or insurance – instead of long tariff lists, TopTarif quickly and clearly identifies three suitable offers from several thousand tariffs based on the user's requirements. Starting right from the homepage, the user reaches their goal in just a few clicks and gets all the information at a glance. They can choose between the cheapest offer, the tariff with the best customer ratings, or the tariff with the best price-performance ratio. The product categories are gradually going live. Electricity and gas launched first in January. The further product areas of telecommunications, insurance and finance will follow.

"In the project we interlinked Scrum, Design Thinking and User Centered Design, and developed the entire project together with users," says Marcus Völkel, Management / Creative Direction at interactive tools. "The TopTarif team, together with us, focuses on the needs and expectations of consumers. With the relaunch, a completely redesigned comparison portal will position itself in the market, placing its users and their needs even more firmly at the centre." Joy of Use is therefore also at the heart of the user experience - as the perfect combination of function, content and design.

Design thinking and user-oriented solutions

"The innovative and individual tariff comparison meets very well the needs and expectations of a young and online-savvy target group," says Dr. Arnd Schröder, managing director at TopTarif. "In a design thinking workshop, the team from interactive tools developed an interactive prototype together with us in advance. It was tested and improved in several usability tests in the agency's own lab with test subjects – until an optimal result was achieved from the user's perspective. A result we're very pleased with. Because the target group understands it immediately and it's enjoyable to use."

Agile methods turn agency and client into one team

Agile methods are an essential part of this project. That's why interactive tools integrates customer as product owner into work process, so they take part in internal meetings, usability tests, sprint plannings and reviews. This gives them an overview of development status, lets them prioritise tasks, accept interim results and provide new input – which agency team implements directly in sprint-based work phases. This way, TopTarif always stays very close to production process and interactive tools can adjust project requirements virtually live. This creates solutions that fully match customer's objectives.

interactive tools is an owner-managed digital agency based in Berlin and Munich. From design through to technology, interactive tools develops digital media with a focus on usability and supports numerous well-known clients through digital transformation. The experts from strategy, consulting, design, concept, editorial, content, marketing, analytics and web development have been delivering sustainably successful digital solutions such as corporate websites, e-commerce platforms and portals for 20 years. 

About TopTarif

TopTarif.de is comparison portal of next generation for everyone who no longer search internet for best tariff, but want find it quick and easy. On www.toptarif.de consumers get for energy, finance, communication and insurance three personal top tariffs based on their wishes – from cheapest to price-performance winner to offer with best customer reviews. So at TopTarif everyone find their top tariff and can switch to new provider directly without much effort.