insights! #30: social institutions in the digital age

In today's insights! episode, I have Sven Baumgart, founder and managing director of Tremaze, as my guest. Together we talk about the digitalisation of social institutions. This can increase efficiency and effectiveness, so clients receive better care and staff have more time for the important things in social work.  

During the coronavirus pandemic, the digitalisation of social institutions gained significance. Many institutions such as schools, kindergartens, care homes and counselling centres had to quickly adapt their work to digital possibilities in order to maintain operations and contact with their clients.

Digital tools and applications played an important role here. They enable institutions to maintain their services despite physical distance and respond to customer needs. Communication among each other was also made easier through digital networking.

Sven Baumgart talks in the new insights! episode about how he and his team set themselves the goal after finishing school of digitalising work with children and young people. They developed an app and a platform for social institutions to make communication, event planning and community management easier. 

Three equal founders have now built a team of 10 people to help social institutions with digitalisation. They found that communication is an important factor and, until now, hasn't been considered in other apps. With the app, processes such as appointment scheduling and registration forms can be digitalised. This saves time and tedious formalities. Customer contact, filling in forms and appointment scheduling are also mapped digitally.

To find out whether Tremaze is heading in right direction with app, they held customer day at synaigy in Dortmund. First customer event took place after coronavirus pandemic and made clear that customers are emotionally attached to software and perceive it as relief in everyday life. Event also revealed weaknesses in communication. To improve this, portals, customer forums and other tools are currently being set up. Tremaze is currently creating platform to build community, so answers to software questions can be obtained. This allows community to communicate with each other and exchange ideas on new app features.