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BVMed

Corporate Website

The corporate website of BVMed

interactive tools has German Medical Technology Association (BVMed) supported in redesigning its online presence. The revised website now presents itself in an accessible design in accordance with BITV standards and a new and clearly structured layout, which makes it easier for users to access the broad range of information and services on medical technology topics.

Services:

Strategy
Concept
Usability
Accessibility
Design

About BVMed

BVMed represents over 300 manufacturers and suppliers in the medical technology sector, providers of medical aids and homecare services, as well as the medical specialist and wholesale trade. BVMed is the voice of the German medtech industry, and especially of medium-sized medtech companies. The medtech industry (manufacturers including micro-enterprises) employs around 265,000 people in Germany and generates total sales of 55 billion euros. According to economic statistics, there are 1,480 medtech manufacturers with more than 20 employees, who have over 161,000 staff and total sales of more than 40 billion euros. 68 percent of medtech sales are generated through exports. Around 9 percent of sales are invested in research and development.

Logo BVMed
Laptop zeigt die Startseite des Bundesverbands Medizintechnologie BVMed

Topic portals as the heart of the website

A central element of the new website is the topic portals, which offer users a comprehensive insight into the latest developments in the industry – and provide various types of content for this purpose: from overview articles and position papers to press releases, events, and infographics. In addition to extensive content on industry topics, the website provides detailed information on the medical technology sector in Germany as well as on training programs and career opportunities.

Tablets und Smartphones zeigen die BVMed-Themenwelt mit Beiträgen und Übersichten

Filter functions for member companies

Thanks to the newly implemented filter functions it is now possible to search the more than 300 BVMed member companies specifically according to various criteria such as type of company, product areas, and federal states. This enables users to quickly and intuitively find the information they want.

In addition, the website provides a comprehensive overview of the events and services of the BVMed Academy as well as information on the services and publications of the BVMed Institute.

With the new website, BVMed aims to make its wide range of information and services on medtech industry topics more visible and accessible to its various target groups.
Manfred Beeres & Michelle Klee, Unternehmenskommunikation, BVMed

With an accessible design and a clear structure the revised website offers users a comprehensive insight into BVMed’s range of services and access to a wide array of information related to the medtech sector. The implemented filter function enables users to search specifically for information that is relevant to them. With a broad spectrum of topic portals and extensive information on events and services, the new website is a valuable resource for industry players and interested parties.

Smartphone und Beitragskarten des BVMed-Newsletters zu Pflegehilfsmitteln, Hygieneforum und Sprechstundenbedarf

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What can we do for you?

Are you facing similar challenges to BVMed? Are you planning a relaunch or would you like to reposition your brand? Talk to us. As a reliable partner, we offer interactive brand experiences and comprehensive digital solutions from a single source.

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