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dentona – Digital Shift for Dental Technology Innovators

dentona AG continuously digitizes its products and business processes.

Logo Dentona
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Project Brief

  • Goal
    Replatforming, Online Marketing
  • Duration
    6 months
  • System
    shopware
  • Industry
    Dental Supplies
  • Type
    B2B
  • Onboarding
    Support since 2016

Development of digital processes and touchpoints

With a strong focus on strengthening all digital channels, the specialist in dental technology advances topics like online shop, marketing and sales alignment, and digitization of all customer touchpoints. Do you run a business and manufacture advanced and innovative dental technology with uncompromising quality leadership? Do you use modern 3D dental printers and corresponding accessories for this? Additionally, have you created a corporate identity over 40 years?

But now you face the challenge that your online shop cannot yet meet these standards? A while ago, dentona AG was in the same situation.

Our Services

Managed Services
E-Commerce
E-Commerce Platforming

Together with dentona, we designed the digitization of the business model and the holistic further development.

dentona was able to withstand the increasing digitization in the industry, so the classic product range of plasters, model systems, etc., could be expanded to include a digital product range consisting of 3D printers, scanners, and corresponding materials.

Due to this expansion of the business model, dentona had to reposition itself in sales and marketing. We supported the development of the new processes and accompanied the implementation with the necessary change management:

  • Workshops and coaching of the sales staff

  • Preparation of print materials also for digital touchpoints

  • Implementation of marketing campaigns (e.g., Marketing Automation) in full service mode

  • Building know-how in the areas of CMS, newsletter, and online marketing

We supported dentona in the relaunch from the old ePages shop to a current Shopware web shop that meets all necessary UX criteria and also facilitates backend processes for employees.

The special feature of the new shop is not only the pure shopping experience but also the integrated "dentona Club." In this, loyal customers are rewarded for their loyalty by being able to purchase tickets for special events.

Aufgeschlagener Fachkatalog, überlagert von rosa Farbverlauf und grafischen Elementen
Personen in einem Dentallabor, überlagert von rosa Farbverlauf und grafischen Elementen

Project Highlights

  • Complete Re-Design

  • Training and support in content maintenance and backend processes

  • Integration of dentona Club

  • Support and integration of different customer groups for special prices and discounts

  • Cookie layer integration

synaigy has successfully supported us in the e-commerce sector for several years and was also a competent partner in the initial development of our marketing automation. Now that we have decided to choose synaigy as our managed commerce partner, the professional collaboration has been further deepened, and the existing know-how has been confirmed once again. We went live within a few days, and the operational business runs smoothly. With the new platform, we are equipped to meet the constantly growing demands and challenges of the market.
Carsten K. WilkesmannBusiness Administration, dentona AG

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