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dentona: Driving digital transformation in dental technology

dentona AG is steadily expanding its digital capabilities, modernizing products, services, and internal processes to shape the future of dental technology.

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Project profile

  • Goal
    Replatforming, online marketing
  • Duration
    6 months
  • System
    shopware
  • Industry
    Dental supplies
  • Type
    B2B
  • Onboarding
    support since 2016

Building digital processes and touchpoints

With a strong focus on strengthening all digital channels, the dental technology specialist is driving forward topics such as the online shop, marketing and sales alignment and the digitalisation of all customer touchpoints. Do you run a business and manufacture highly developed, innovative dental technology with uncompromising quality leadership? And do you use modern 3D dental printers and the matching accessories to do so? Have you also built up a corporate identity over more than 40 years?

But now you face the challenge that your online shop cannot yet meet these standards? dentona AG found itself in exactly this situation some time ago.

Our services

Managed Services
E-Commerce
E-Commerce Plattforming

Together with dentona, we shaped the digitalisation of the business model and its holistic further development.

dentona was able to stand up to the increasing digitalisation in the industry, so that the classic product range of plasters, model systems and the like could be extended with a digital product range consisting of 3D printers, scanners and the associated materials. 

This expansion of the business model meant that dentona had to reposition itself in sales and marketing. We supported the development of the new processes and accompanied the implementation with the necessary change management:

  • Workshops and coaching for the sales team

  • Preparation of the print materials for digital touchpoints as well 

  • Running marketing campaigns (e.g. Marketing automation) in full service mode

  • Building up know-how in the areas of CMS, newsletters and online marketing

 

Project highlights

  • Complete redesign

  • Training and support for content maintenance and backend processes

  • Connection of the dentona Club

  • Support and integration of different customer groups for special prices and discounts

  • Cookie layer integration

synaigy has been supporting us successfully in e-commerce for several years now and was also a competent point of contact for us when we initially set up our marketing automation. After we decided to choose synaigy as our managed commerce partner as well, the professional collaboration deepened further and the existing know-how was confirmed once again. We were live after just a few days, and day-to-day operations run smoothly. With the new platform, we are equipped for the constantly growing demands and challenges of the market.
Dipl. Kfm. Carsten K. Wilkesmanndentona AG

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