DVGW | Information Portal
Bringing expert content to life: the DVGW’s new website
Information portal for members, industry professionals, and consumers
With around 14,000 members, the German Technical and Scientific Association for Gas and Water (DVGW) is the recognized authority for all matters relating to gas and water in Germany. For the DVGW’s new website, interactive tools developed a user-centered usability concept based on the expectations and needs of its target audiences. Featuring a responsive design and optimized content, the website serves both industry professionals and consumers.
Technologies:
TYPO3, Frontend
Our services
New visual language for DVGW's corporate identity
With the development of the new design, interactive tools is making DVGW's visual language fit for the digital future. The design showcases the corporate identity with colour and shape accents, combining it with visual language geared to the respective target group. In this way, website users experience symbols, colours and shapes familiar to them, combined with a new, emotional visual world and user-friendly design elements.
Specialist content – prepared for the target audience
To find the right approach for the DVGW's various target groups, interactive tools designs a content strategy and editorial guidelines that govern the use and structuring of all content. Based on these guidelines, the new content for the portal's introductory overview pages and clustering dossier pages is conceived, oriented in its user address towards the defined target groups. The texts, newly structured by topic and target group, are illustrated and supported here with photos and graphics.
Flexibility with the dynamic content management system TYPO3
The concept for the new DVGW website focuses on usability and UX design: joy of use, as the perfect combination of function, content and design, is at the heart of the user experience. This underlying idea is implemented through the choice of the flexibly deployable CMS TYPO3. It offers the ability, through structuring content on a modular building-block principle, to address DVGW's target groups individually. In detail, the online editors use modules specifically tailored to different types of content. To stage the content, they can freely arrange downloads, link lists, image galleries, body text or teasers as needed, depending on the page type.
Integration of country groups
DVGW defines itself through its members. To provide documents and content intended only for members, a closed members' area is available that is only accessible after login. It can be accessed directly via the main navigation. The regional and district groups also play an important role at DVGW. They are integrated into the portal via a meta navigation, so that each group has its own menu item.
Your contact person
- Klaus Cloppenburg
Managementsynaigy
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