EMW Steel Service: Building a digital service center for customers
Customer centricity as a guiding principle for modern customer and information management.
Project profile
- GoalProviding ERP information via a web-based interface (info portal)
- Duration6 months
- SystemShopware
- IndustrySteel trading
- TypeB2B
- OnboardingSupport & optimisation since 2018
Our services
About EMW
As part of the SCHÄFER WERKE Group, the EMW steel service centre acts as an important link between steel producers and steel processors by providing a wide range of customer-oriented services. As one of the largest mill-independent steel service centres, EMW supplies coils, slit strip, cut-to-length sheets and blanks to the processing industry.
Process optimisation for customers and employees
To further improve customer centricity, we developed an info portal together with EMW. At the heart of it is the provision of up-to-date information from the ERP system on contracts, orders, lead times and documents. During implementation, it was above all important that the information is accessible at any time and from anywhere. Among others, the following milestones were achieved:
From the perspective of EMW's customers, all current data can be accessed quickly and reliably – worldwide, from any location.
From EMW's perspective as a company, internal processes were optimised. Service and sales staff can now concentrate on sustainable, customer-retaining and more valuable tasks.
A further challenge for our client was that existing ERP solutions and frontends often did not meet current usability requirements in terms of user guidance, search and navigation. In many cases, they also could not be customised sufficiently to meet individual needs. We therefore implemented the e-commerce solution Shopware Enterprise for the frontend.
Together with synaigy, we were able to implement a B2B info portal that provides ERP information via a web-based interface. Thanks to a partnership-based and professional collaboration, we mastered challenges together as equals. With synaigy's Managed Commerce, we can now ensure sustainable, secure and highly scalable operations.
Let's talk about your project.
Every project you see here started with a simple conversation. Send us a quick note explaining what it's about. We'll figure out the rest together.
Please accept the corresponding cookies to view this embedded content.