EMW Steel Service – Establishment of a digital service center for customers
Customer centricity as a guideline for modern customer and information management.
Project profile
- GoalProvision of ERP information via a web-based interface (info portal)
- Duration6 months
- SystemShopware
- IndustrySteel trading
- TypeB2B
- OnboardingSupport & optimization since 2018
Our services
About EMW
The EMW Steel Service Center serves as part of the SCHÄFER WERKE group as an important link between steel producers and processors by providing a wide range of customer-oriented services. EMW, as one of the largest independently operated steel service centers, supplies coils, slit strip, sheets, and circles to the processing industry.
Process optimization for customers and employees
To further optimize customer centricity, we developed an info portal in collaboration with EMW. Central to this was the provision of current information from the ERP on contracts, orders, lead times, and documents. The key in implementation was that the information is accessible at all times and from any location. Key milestones achieved include:
From the perspective of EMW customers, all current data can be accessed quickly and reliably – worldwide from any location.
From a company perspective at EMW, internal processes were optimized. This allows employees from service and sales to focus on sustainable, customer-retaining, and value-adding tasks.
Another challenge our customer faced was that existing ERP solutions and front ends often did not meet current usability requirements in terms of user guidance, search, and navigation. Furthermore, they could not be sufficiently adapted in many cases to meet individual requirements. Therefore, we implemented the Shopware Enterprise e-commerce solution for the frontend.
Together with synaigy, we were able to implement a B2B info portal for providing ERP information via a web-based interface. Through a partnership-based and professional collaboration, we were able to overcome challenges on an even level. With the help of synaigy's Managed Commerce, we can now ensure sustainable, secure, and highly scalable operations.
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