Heraeus

Based on the requirements of the corporate headquarters, the operating companies, and the needs of the various target groups, a customer-centric digital strategy was developed towards the introduction of a Digital Experience Platform (DXP) and completed with a CMS/Technology Evaluation.
With the implementation of the Magnolia DXP a central technology is introduced that orchestrates marketing content, product information, and digital services and applications of the group. At the same time, it provides each operating company with the necessary flexibility to act individually in its respective business environment and market. The lead generation is just as much in focus as the digitization and automation of business and e-commerce processes along a consistent, overarching brand communication.

The umbrella brand Heraeus strengthens its presence by launching a corporate website, which focuses its thematic content on the company's tradition, innovation, business field expansions, startups, and employer branding. Simultaneously, the websites of the operating companies, such as Heraeus Medical, provide information about specific products and services as well as the possibility for quick contact with direct sales and service representatives. The sales and service processes of the total 20 operating companies, such as customer portals or shop systems, are being integrated seamlessly into the DXP step by step.

The technical setup of the Digital Experience Platform is rounded off by a design system that centralizes designs, code, and guidelines and provides ready-made UI elements for all operating companies of the Heraeus Group.

By implementing an efficient theming solution , the individual business areas receive the flexibility to access various design elements and to modularly and target group-orientedly shape their online presence. This enables a consistent brand portrayal across all companies and optimizes the user experience on the different websites and channels. Repeating modules and unified design guidelines contribute to increasing efficiency in the creation and maintenance of content and ensuring the overall coherence of the Heraeus Group’s digital presence.

The corporate website of Heraeus stands out with layout, colors, and exclusive modules and emphasizes the uniqueness of the umbrella brand. The pages of the operating companies share a common structure and modules but are individually adapted to their corporate identity through distinct color schemes. Thus, the design of the digital presence of the business areas remains consistent yet flexible.