Heraeus

Based on the requirements of head office, the operating companies, and the needs of the various target groups, a customer-centred digital strategy was developed towards introducing a digital experience platform (DXP), rounded off by a CMS/technology evaluation.
With the implementation of the Magnolia DXP, a central technology is being introduced that orchestrates the group's marketing content, product information and digital services and applications. At the same time, it gives each operating company the flexibility it needs to act individually within its respective business environment and market. Lead generation is a key focus here, as is the digitalisation and automation of business and e-commerce processes along a consistent, overarching brand communication.

The Heraeus umbrella brand is strengthening its presence with the launch of a corporate website that focuses on content such as company tradition, innovation, expansion of business areas, start-ups and employer branding. At the same time, the websites of the operating companies, such as Heraeus Medical, provide information on specific products and services along with the option to quickly get in touch with direct contacts in sales and service. Sales and service processes across all 20 operating companies, such as customer portals or shop systems, are being integrated into the DXP step by step, seamlessly.

The technical setup of the digital experience platform is rounded off by a design system that centralises designs, code and guidelines, providing ready-to-use UI elements for all operating companies of the Heraeus Group.

By implementing an efficient theming solution, individual business units get flexibility to access various design elements and shape their online presence modularly, tailored to target audience. This enables consistent brand presentation across all companies and optimises user experience across various websites and channels. Recurring modules and unified design guidelines help boost efficiency in creating and maintaining content, ensuring overall coherence of Heraeus Group's digital presence.

The corporate website of Heraeus stands out through layout, colours and exclusive modules, emphasising uniqueness of the master brand. Pages of the operating companies share a common structure and modules, but are adapted to respective corporate identity through individual colour schemes. This keeps design of the business units' digital presence consistent yet flexible.