International website for Liebherr Home appliances
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International Website for Liebherr Home Appliances
Liebherr, a family-owned company, manufactures a comprehensive range of high-quality and innovative refrigerators and freezers for residential use as well as for the food service industry, retail, and medical technology. As the lead digital agency, interactive tools developed a user-centered, international website for Liebherr-Hausgeräte GmbH.
Technologies:
FirstSpirit CMS, Frontend, Java, .Net, Elasticsearch
Our services
About Liebherr Home Appliances
Liebherr, a family-owned company, manufactures a comprehensive range of high-quality and innovative refrigerators and freezers for residential use as well as for the food service industry, retail, and medical technology. As the lead digital agency, interactive tools developed a user-centered, international website for Liebherr-Hausgeräte GmbH.
Launch of the Home Appliances Product Division
Following the launch of the international umbrella brand portal liebherr.com, interactive tools developed a separate website for Liebherr Home Appliances. This site is aimed at the product division’s specific target audience: B2B customers, sales partners, and consumers directly.
At the same time, we continued the newly established digital umbrella brand strategy of the corporate portal. The website presents the entire product portfolio from a separate product database, tailored to specific languages and markets. We showcased product highlights and innovations in a way that reflects the Liebherr brand’s high quality standards.
Users in focus
In close collaboration with the customer, we developed a user-centred information architecture for the various target groups. Our content team completely reworked the content and created content specials on product-related topic worlds. Based on FirstSpirit, the group portal's existing CMS solution, we built a satellite for initially eight languages with the corresponding web environment.
Technical challenge
The biggest technical challenge was connecting a newly introduced product information database with an existing media asset management system. For this, among other things, we developed an import manager. This imports all product data and its media via a defined interface and provides it in a structured way for the web frontend. Alongside a responsive design for desktop and tablet devices, interactive tools implemented a dynamic Java application. This displays product data via a query to a search index on the website.
Your contact person
- Dorte Lücker
Consultingsynaigy
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