mobile.de E-Commerce-Portal
Optimized interface design for an online car marketplace
mobile.de is the most-visited online car marketplace in Germany. Together with the market leader, we optimized the information architecture of the e-commerce portal. Based on usability tests, we developed an interface design that delivers “joy of use.” The result is a positive user experience for both prospective buyers and dealers. In a test conducted by the Frankfurter Allgemeine Sonntagszeitung, mobile.de emerged as the winner.
Our services
Buying and selling
As part of the relaunch, we redesigned the web interface for our client and optimized the user experience. Buying and selling vehicles is now easier and more convenient. At the same time, mobile.de’s brand image benefits from the emotional user experience. The service area for dealers offers significant improvements and enhances vehicle marketing.
Keeping an eye on the market
As a useful feature for sales, we developed the analysis tool 'Markt-Monitor'. This provides dealers with all relevant information on the market situation on mobile.de. In the usability lab, we tested the portal for user-friendliness and intuitive operability. The evaluation results served as the basis for optimisation. The user-friendly navigation and the clearly designed homepage make it easy to get started with the e-commerce portal. This guarantees an optimal user experience. The target-group-appropriate interaction design serves both the needs of prospective buyers and vehicle dealers.
The new car magazine
For mobile.de, interactive tools carried out the relaunch of the online magazine. The magazine offers users high-quality, multimedia-prepared content such as test reports, used-car checks and other entertainment modules around buying and selling vehicles. For this, interactive tools redesigned the homepage and the news and entertainment sections. In addition, we created space for the intelligent use of social media.
Relaunch showroom
interactive tools implemented a relaunch for mobile.de Advertising. The advertising showroom presents advertisers with all available advertising formats on the internet vehicle marketplace mobile.de - from online banners to homepage events. The focus was on a more brand-compliant presentation of the advertising products. We prepared the individual communication channels and product staging in a media-appropriate and user-optimised way.
Your contact person
- Klaus Cloppenburg
Managementsynaigy
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